Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Proto.io
Score 7.0 out of 10
N/A
Proto.io is a prototyping tool for creating interactive mobile apps.
N/A
Pricing
Optimal
Proto.io
Editions & Modules
Starter
$2388
per year
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
Optimal
Proto.io
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Optimal
Proto.io
Considered Both Products
Optimal
Verified User
Anonymous
Chose Optimal
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by …
Optimal seems a little more friendly in terms of setting up tests. We do use UserTesting as well, but it felt like that experience has more in-depth workflows to blast a test. Optimal Workshop feels like it is easy to quickly set up one test and then launch it immediately.
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package.
Proto.io can be more complicated than some of those tools because it gives us a lot of features in the same product. Some of those tools are better for wireframing. Still, for prototyping, my choice is Proto.io because its prototyping workflow, even if it can be a little …
In the end, we decided not to continue using Proto.io and instead use tools we were already using.
For just presenting workflows to stakeholders, InVision worked almost as well (not as robust in interactions, but when you want to focus on the steps, that's better anyway).
Proto.io is definitely the premier mockup and wireframe application. Lucidchart shares some of the capability but can be a bit clunky. Proto.io is interactive and smooth and helps you to see exactly how your UI will look and behave before the development stage. Additionally, …
Proto.io is web-based for one, which is a plus - Adobe XD is a desktop application. Adobe XD has some great features, especially for a free product, but from what I experienced Proto.io had way more tools and customization for creating interactive prototypes. Adobe XD is good …
The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.
Proto.io is an excellent product for small to medium teams that wants to have a prototyping or wireframing tool that is easy to use, can be used in collaboration with others and will deliver superior results with less efforts than similar options in the market. I think it is not so suited for teams that don't have more complex prototyping needs. In this case, other tools that are even simpler could be a better fit.
The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package
Proto.io is web-based for one, which is a plus - Adobe XD is a desktop application. Adobe XD has some great features, especially for a free product, but from what I experienced Proto.io had way more tools and customization for creating interactive prototypes. Adobe XD is good for building prototypes that go from screen to screen, but Proto.io allows you to get much more detailed with that (every element on the screen can have an interaction).
Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.
