Optimal vs. Sprig
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Optimal | Score9 out of 10 | N/A | Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools. | $2,388 per year |
 Sprig | Score8 out of 10 | N/A | Sprig (formerly UserLeap) headquartered in San Francisco offers user research technology that helps research and product teams learn from their customers in real-time and deliver product experiences. Sprig is used to ensure user research happens early and often throughout the product development process, so as to build customer-centric products that deliver a sustainable competitive advantage. The research platform enables teams to pull the customer into every product decision with fast and… | $175 per month |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Likelihood to Recommend | 9.0 | 8.5 |
| Usability | 8.0 | 9.5 |
| Support Rating | 8.9 | 8.6 |