Optimal vs. UXtweak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimal
Score 9.0 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
UXtweak
Score 10.0 out of 10
N/A
The UX research tool UXtweak helps business users to understand what customers think and feel about a website, app, or prototype. The UXtweak platform's features include competitive usability testing, complex website testing, session recording, card sorting, tree testing, mobile testing,and prototype testing. Using these tools helps to see a website from the users' point of view and discover what matters the most to…
$0
Free
Pricing
OptimalUXtweak
Editions & Modules
Starter
$2388
per year
Enterprise
Custom
Starter
$0
Free
Plus
$99
per month per seat
Business
$179
per month per seat
Enterprise
Customizable
Contact us
Business Plan with Pre-paid Participants
Starting at $279
per month Per seat + number of pre-paid study participants
Offerings
Pricing Offerings
OptimalUXtweak
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsWith annual billing you can save 20% off your purchase!
More Pricing Information
Community Pulse
OptimalUXtweak
Considered Both Products
Optimal
Chose Optimal
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by …
Chose Optimal
Optimal seems a little more friendly in terms of setting up tests. We do use UserTesting as well, but it felt like that experience has more in-depth workflows to blast a test. Optimal Workshop feels like it is easy to quickly set up one test and then launch it immediately.
Chose Optimal
Optimal Workshop has many different research study tools beyond just surveys.
Chose Optimal
Optimal Workshop is worse than its competitors, and I only tried it because of the price. Huge mistake.
Chose Optimal
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package.
UXtweak
Chose UXtweak
UXtweak has a more diverse toolkit and its learning curve wasn’t as steep. Moreover, UXtweak’s pricing was more acceptable to us and we felt it had a better price/quality relation.
Chose UXtweak
During the selection process we have discovered the following:
  • better feature set
  • better pricing/value ratio
Chose UXtweak
I have also looked into getting UserZoom and UserTesting, but their cost is much higher, so I chose UXtweak as a more affordable alternative.
Best Alternatives
OptimalUXtweak
Small Businesses
Smartlook
Smartlook
Score 8.2 out of 10
Smartlook
Smartlook
Score 8.2 out of 10
Medium-sized Companies
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimal
Optimal
Score 9.0 out of 10
Enterprises
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OptimalUXtweak
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.9
(0 ratings)
-
(0 ratings)
User Testimonials
OptimalUXtweak
Likelihood to Recommend
The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.
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UXtweak is suitable for everyone, whether you are a student, the owner of a small or large business, or a professional UX designer or researcher. UXtweak will assist you in resolving any issue, large or little. You may test many components of the site using a wide range of tools. And, owing to its starting plan, it is accessible to anyone.
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Pros
  • Optimal Workshop's UI and UX are impeccable. It's incredibly easy to use and set up tests even for novices.
  • Optimal Workshop's test type offerings are fantastic. They have almost anything you could need within the platform.
  • Optimal Workshop's payment options are incredibly reasonable and useful whether you're doing very few tests or a lot of tests.
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  • Tree testing
  • Website usability testing
  • Card Sorting
  • The customer support
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Cons
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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  • Implement native iOS testing
  • Dashboard redesign
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Usability
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
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No answers on this topic
Support Rating
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
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No answers on this topic
Alternatives Considered
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package
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UXtweak has a more diverse toolkit and its learning curve wasn’t as steep. Moreover, UXtweak’s pricing was more acceptable to us and we felt it had a better price/quality relation.
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Return on Investment
  • Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.
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  • Increased ROI on conversion landing pages
  • Increased time on page
  • Improved UX
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ScreenShots

UXtweak Screenshots

Screenshot of UXtweak's 12 toolsScreenshot of UXtweak DashboardScreenshot of Study ResultsScreenshot of Test almost anything with UXtweak