Optimizely Commerce Connect vs. Shopify Plus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Commerce Connect
Score 6.1 out of 10
N/A
Optimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A
Shopify Plus
Score 9.0 out of 10
N/A
Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.
$2,300
per month
Pricing
Optimizely Commerce ConnectShopify Plus
Editions & Modules
No answers on this topic
3-year term
$2300
per month
1-year term
$2500
per month
Offerings
Pricing Offerings
Optimizely Commerce ConnectShopify Plus
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely Commerce ConnectShopify Plus
Considered Both Products
Optimizely Commerce Connect
Chose Optimizely Commerce Connect
In my opinion, Sitecore is a developers and users' nightmare. Terrible UX. Way behind on the curve. Don't recommend.
Chose Optimizely Commerce Connect
Alderich Web Solutions worked great for us however when it came to diagnosing and fixing issues with the website we had to rely on the support with little ability for us to "get under the hood" and look at the issue for ourselves. After switching to Optimizely, having this …
Chose Optimizely Commerce Connect
We considered Optimizely Commerce Connect because it is a flexible dot net stack that is highly rated by analysts.
Chose Optimizely Commerce Connect
Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
Chose Optimizely Commerce Connect
Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Chose Optimizely Commerce Connect
Optimizely is more flexible and more customizable, but also more efficient from a development standpoint. Salesforce Commerce Cloud has more capabilities but is more prone to become complex, and also generally more expensive. Magento is a comparable alternative but with less …
Chose Optimizely Commerce Connect
Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
Chose Optimizely Commerce Connect
Episerver did not have a headless CMS offering when we implemented. They may offer one now, but they are very late to the game in offering an API-based CMS experience. If you use an Angular or React front end, and you want to communicate with this incredibly expensive product …
Chose Optimizely Commerce Connect
Episerver's plug and play architecture is the winning factor comparing to AspDotNetStorefront. We did not choose Magento because it was not built on .Net.
Chose Optimizely Commerce Connect
Coming from a Software Engineering background, Episerver was the preferred system as it was an attractive platform from a developer's point of view. Today, I consult solely on Episerver solutions and still prefer the platform for multiple reasons (some already covered earlier …
Chose Optimizely Commerce Connect
Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization …
Chose Optimizely Commerce Connect
During the evaluation, Episerver was by far the most flexible as far as features and implementation go. Some of the more SaaS-based products don't allow for the level of customization needed for our clients, clientele. While the other platform boasted similar features, they …
Chose Optimizely Commerce Connect
Overall, Episerver seemed easier to use from a user perspective and easier setup. There was also preexisting resources with Episerver experience. Factoring in costs it became an easy solution.
Chose Optimizely Commerce Connect
I did evaluate other products in addition to Episerver. The other finalist was Magento, which has a very robust cart and a large market share. I have used that platform in the past and overall had been happy with it's performance. I ultimately selected Episerver because it was …
Shopify Plus
Chose Shopify Plus
There are all good for business who are just starting but as the business grows the platform has to be able to scale with it
Chose Shopify Plus
Shopify is more robust and has more functionalities than its competitors like BigCommerce and Kibo. It offers the best UI in the business and the most exhaustive app marketplace ecosystem. It is more cost effective than big system and doe snot require large teams of developers …
Chose Shopify Plus
Shopify Plus is far more scalable and stable. It is much easier to implement, and the time to value is much shorter. Development resources are plentiful and skilled, and the product's user base is so massive that significant testing has been done prior to releasing any updates …
Chose Shopify Plus
Significant improvement. Magento did not have a B2B setting, so you needed to remember and alter the prices manually, and you could not create draft orders, so if you sent a customer a quote and they called up to pay, you then had to quickly create the order whilst the customer …
Chose Shopify Plus
Shopify Plus, once existing data imported awkwardly, handles so much of the basics of running an online shop in way that you know you can rely upon. It still requires many more third party tools to be able to use best-in-class analytics and AB testing.
Chose Shopify Plus
Shopify Plus is the best choice for DTC-oriented brands, especially if you are a leaner team and want more hands-on customization vs relying on an agency to manage your website backend.
Chose Shopify Plus
Shopify Plus is the most advanced and most widely accepted "DIY" website tool. While WordPress has some capabilities and is certainly cheaper, it is still a blogging platform with e-commerce capabilities added later, and you can tell that's what it is when you use it. …
Chose Shopify Plus
Shopify Plus's ease of use compared to Sticky.io was the biggest reason we had switched, and just the sheer customization and available apps allow you to adjust your store without needing to spend weeks custom developing tools.
Chose Shopify Plus
A far more professional approach to e-commerce in general. Servers and the core SSL are taken care of and you're left with a whole host of tools to sell, sell and sell.
Chose Shopify Plus
Shopify is a much easier and more intuitive platform to use.

The mobile focus is outstanding from the other competitors and the capability to modify the store without previous code or experience makes them the best e-commerce platform.
Chose Shopify Plus
Shopify Plus is better supported, more powerful, and has much more ability for customization. Shopify as a platform is also much more stable than others and offers excellent customer support. New features are constantly being rolled out and it has a very large community.
Chose Shopify Plus
Shopify Plus is an all in one service. You are able to keep track of invoices and payments. Shopify Plus also offers options for shipping and connects your tracking number to you order which allows for easy tracking. Your tracking number is also a link which makes it even easier.
Chose Shopify Plus
Shopify Plus has the most robust capabilities of the pure cloud plays and the app store ecosystem is the largest and best.
Chose Shopify Plus
Shopify Plus is the least expensive option.
Apps/plug ins are vast, inexpensive, and relatively easiest to integrate
Least amount of customization, but good for teams with small dev support
Chose Shopify Plus
Shopify had the quickest go-to-market and most robust API among the products we compared. CommerceCloud required a VERY LONG integration phase that we just didn't have time for. BigCommerce fell short on the number of features and API coverage that we needed. Overall Shopify …
Chose Shopify Plus
Netsuite SuiteCommerce, which has a very high cost of ownership, and Magento, which although powerful can be expensive and is too complex for the average eComm requirements. Too flexible can be bad in some cases.
Chose Shopify Plus
Shopify Plus offers a more robust solution than Woo commerce and is easier to train on than Big Commerce. Woo commerce is freeware with no support. Big Commerce offers more SEO features and is a more powerful solution, but harder to remote train users on - lots more …
Chose Shopify Plus
Shopify Plus is WAYYYYYY better than anything else that we have used, and it's not even close. The websites are faster and more reliable, both of which are critical to running an online business. The cost to run is way less. We are running five websites on Shopify Plus for less …
Chose Shopify Plus
I selected Shopify Plus because the clients found it easy to use to manage their website, whenever they needed an update of their website. Shopify Plus is great when it comes to e-commerce websites and should only be used for e-commerce.
Chose Shopify Plus
Our experience with SFCC was fairly poor. SFCC was very expensive, and the ecosystem of partners is very expensive. SFCC is a bit more mature but the time to execute is significantly slower.
Chose Shopify Plus
Shopify Olus is more of a SAAS than the self-managed Magento solution. With this comes a host of benefits such as hosting, security, updates, and new technology that you no longer have to worry about. Specifically, with Shopify Plus, scripts can be very powerful and when …
Chose Shopify Plus
Big Cartel, Magento, Squarespace, Wordpress, Wix, etc are all decent solutions for eCommerce, but none of them features the easy setup, ease of use, simple streamlined dashboard/interface, and customer website experience that Shopify Plus has. Shopify (non plus) alone is a …
Chose Shopify Plus
It doesn't. Shopify has some great features and add-ons. I particularly like the ability for customers to check out quickly with a text authenticator, the theme options, ability to customize the look and feel, and video integration but this is all surface matter. At its core, …
Chose Shopify Plus
While Squarespace has a more sophisticated site theme and template offering, the inventory management, and drop shipping options (while still not perfect, or ideal) makes Shopify Plus the right choice for powering e-commerce businesses.
Features
Optimizely Commerce ConnectShopify Plus
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Optimizely Commerce Connect
8.8
Ratings
12% above category average
Shopify Plus
8.6
Ratings
9% above category average
Product catalog & listings9.10 Ratings9.50 Ratings
Product management9.10 Ratings8.40 Ratings
Bulk product upload6.40 Ratings6.50 Ratings
Branding9.10 Ratings8.20 Ratings
Mobile storefront9.10 Ratings9.60 Ratings
Product variations9.10 Ratings9.20 Ratings
Website integration9.10 Ratings8.90 Ratings
Visual customization9.10 Ratings9.20 Ratings
CMS9.10 Ratings8.20 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Optimizely Commerce Connect
8.2
Ratings
7% above category average
Shopify Plus
8.4
Ratings
9% above category average
Abandoned cart recovery8.20 Ratings7.40 Ratings
Checkout user experience8.20 Ratings9.40 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Optimizely Commerce Connect
8.2
Ratings
1% below category average
Shopify Plus
9.6
Ratings
15% above category average
eCommerce security8.20 Ratings9.60 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Optimizely Commerce Connect
8.8
Ratings
13% above category average
Shopify Plus
8.3
Ratings
7% above category average
Promotions & discounts8.20 Ratings8.70 Ratings
Personalized recommendations9.10 Ratings8.30 Ratings
SEO9.10 Ratings7.90 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Optimizely Commerce Connect
8.0
Ratings
0% below category average
Shopify Plus
8.5
Ratings
6% above category average
Multi-site management9.10 Ratings00 Ratings
Order processing7.30 Ratings9.00 Ratings
Inventory management7.30 Ratings7.20 Ratings
Shipping7.30 Ratings8.60 Ratings
Custom functionality9.10 Ratings9.10 Ratings
Best Alternatives
Optimizely Commerce ConnectShopify Plus
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Commerce ConnectShopify Plus
Likelihood to Recommend
7.0
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
4.6
(0 ratings)
-
(0 ratings)
Usability
7.6
(0 ratings)
9.5
(0 ratings)
Support Rating
8.2
(0 ratings)
10.0
(0 ratings)
Implementation Rating
2.7
(0 ratings)
-
(0 ratings)
User Testimonials
Optimizely Commerce ConnectShopify Plus
Likelihood to Recommend
Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.
Read full review
Shopify Plus makes order management simple and less error prone. Connecting our ERP allows us to seamlessly manage our product listings, fulfill orders, and sync customer data. Limitations to the number of product variants requires attention from our staff to make sure our products sync without issue. Other than being arbitrary, there's really no need to limit the number of product variants.
Read full review
Pros
  • Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
  • In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
  • Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.
Read full review
  • Scales incredibly well. Forget about hardware concerns, load balancing, downtime, etc. and focus on eCommerce. We've seen merchants go from a few thousand dollars per month to having million dollar days, all on Shopify without having to worry about performance or scaling systems.
  • Great new features consistently being added, ahead of the curve on almost everything
  • Solid API to build on and work with, a few annoying quirks here and there for super complex use cases but overall very well documented and works well
  • Most Merchant Success Managers are good and genuinely want to be helpful
  • A fantastic user interface, very logical and easy to use
  • Tons and tons and tons of out of the box integrations. Easily the best integration marketplace of the e-commerce platforms. There's an app for that.
Read full review
Cons
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
Read full review
  • The Account Managers/Reps have become more scripted and seem like they are busier and handling more clients than before. It doesn't seem as personal and special anymore like when we first upgraded to Plus.
  • Shopify still has missing features in their software that might not have an app in their app marketplace available that fills this void.
  • The 24/7 support doesn't seem as dedicated as they once were.
Read full review
Likelihood to Renew
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
Read full review
No answers on this topic
Usability
The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.
Read full review
Shopify Plus is intutive as stated previously. It's easy to find what we want and edit (reports, products, online store theme, etc...) You dont need to have a ton of coding experience to be able to get a website up and running on Shopify Plus. The reason I wont give a 10/10 and gave an 8 is because I do think it is heavily realiant on app and it can open up a can of worms with the amout of apps that are out there, their costs, and which one to chose. There are also some internal limitations as stated previously with discounts and personalized message for different customer groups. But overall, it is a good platform that I recommend.
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Support Rating
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Always are quick to answer our questions and help us find a solution
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Implementation Rating
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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No answers on this topic
Alternatives Considered
Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
Read full review
Shopify Plus is an all in one service. You are able to keep track of invoices and payments. Shopify Plus also offers options for shipping and connects your tracking number to you order which allows for easy tracking. Your tracking number is also a link which makes it even easier.
Read full review
Return on Investment
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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  • Definitely makes selling on multiple platforms easy, saving us time and effort.
  • Keeps all of our business in one place, saving us money on other apps to manage each aspect.
  • Automatically flags potential fraudulent orders, preventing us from accidentally shipping to a scam.
  • During our busiest months, we don't see any slowdowns, which allows us to go full throttle with all ads and marketing without worrying about whether or not the software can handle it.
Read full review
ScreenShots

Optimizely Commerce Connect Screenshots

Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalization

Shopify Plus Screenshots

Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.