Optimizely Commerce Connect vs. X-Cart

Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.

Incentivized

X-cart uses Smarty Templates in a PHP environment which means there are many developers who could probably pick it up relatively quickly to provide new features. The smarty template engine is very robust and well documented, and the cost of x-cart is very low which makes it easy for anyone to get started with their e-commerce business. It is a really great e-commerce software and suitable for every business. I actually cannot find any serious objection to what it does. They regularly update it, add new features, fix flaws, offer support. The software itself offers many integrations for shipping and payments, everything you need for sales. Although it covers many things, there will always be something missing, because many things happen in between customer visit and final delivery. Therefore, if you plan to expand your business, also plan to expand your X-Cart - but do not worry, it won't be hard.

Incentivized

• Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
• In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
• Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.

Incentivized

• For everyone. From small to huge business you get everything out of box. Just setup company details, payment and shipping methods and you are ready to go.
• Upgradable. There are many plugins one can integrate with X-Cart. Over time, many of them became part of the software, and you are one click away to enable them.
• Well organized code. It uses Smarty template engine, which I find great, specially for debugging (famous Webmaster mode).

Incentivized

• Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
• Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
• Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.

Incentivized

• Creating new plugins the way X-Cart wants is maybe not complicated, but hard to implement because there are no hooks. One has to manually change each file. This is similar to patching the core and therefore one has to know basics of web development.
• Even if you get everything styled correctly with base skin, there is a bunch of unused styles you have to cope with. Start skin should be much cleaner. You may find thousands excess lines of code.

Incentivized

Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.

Incentivized

The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.

Incentivized

We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product

Incentivized

Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card

Incentivized

Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.

Incentivized

• Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
• Positive: Counter associates are using the website to help customers.
• Negative: Too much time being spent QCing previous work.

Incentivized

• Flexibility in presentation as well as functionality
• Full open source software allows for unlimited possibilities with the store function, though some developers who create modules do encode their modules which have errors in their code which therefore can't be fixed
• A fully functional professional level application at a fraction of the cost of similar applications such as magento.

Incentivized