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Optimizely Feature Experimentation vs. Optimizely Web Experimentation

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Feature Experimentation

    Score8.8 out of 10
    N/AOptimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.N/A

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A
    Pricing
    Optimizely Feature ExperimentationOptimizely Web Experimentation
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Feature ExperimentationOptimizely Web Experimentation
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Feature ExperimentationOptimizely Web Experimentation
    Considered Both Products
    Optimizely
    Chose Optimizely Feature Experimentation
    WebX and FeatureX work well in pair, they organically complement each other
    Incentivized
    Chose Optimizely Feature Experimentation
    Optimizely FX is the only tool I've used that specifically allows for testing in the back-end. Most front end tools are great for simple tests, but there comes a time when you need to go a level deeper and that's not possible with front-end tools.
    Incentivized
    Chose Optimizely Feature Experimentation
    I prefer Optimizely Feature Experimentation to web experimentation. I think it's more straightforward to set up and as an engineer, I like being able to have more control from the code side.
    Incentivized
    Chose Optimizely Feature Experimentation
    Optimizely Feature Experimentation is better for building more complex experiments than Optimizely Web. However, Optimizely Web is much easier to kickstart your experimentation program with as the learning curve is much lower, and dedicated developer resources are not always …
    Incentivized
    Chose Optimizely Feature Experimentation
    Feature experimentation is much more robust and allows more granular control over the decisions you want to make. While Optimizely Feature Experimentation is nice and can be delivered via Optimizely Feature Experimentation's UI, its still not ideal because its brittle and can …
    Incentivized
    Chose Optimizely Feature Experimentation
    Before we chose Optimizely, we looked at other options like Google Optimize. However, we decided on Optimizely because it excels at A/B testing, even compared to other A/B testing tools that only have basic capabilities. Since we were working on a controlled release project, we …
    Incentivized
    Optimizely
    Chose Optimizely Web Experimentation
    We use both, it just depends on the use case. I personally prefer feature experimentation but I see why both are useful.
    Incentivized
    Chose Optimizely Web Experimentation
    Feature experimentation had some extra benefits, specially with segmentation, but pricing was prohibited. So we sticked with Optimizely Web Experimentation.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Optimizely Feature ExperimentationOptimizely Web Experimentation
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Feature Experimentation and Optimizely Web Experimentation
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    Optimizely Web Experimentation
    8.0
    150 Ratings
    a/b experiment testing00 Ratings9.0150 Ratings
    Split URL testing00 Ratings8.5122 Ratings
    Multivariate testing00 Ratings8.4127 Ratings
    Multi-page/funnel testing00 Ratings7.9116 Ratings
    Cross-browser testing00 Ratings8.186 Ratings
    Mobile app testing00 Ratings8.066 Ratings
    Test significance00 Ratings8.4136 Ratings
    Visual / WYSIWYG editor00 Ratings8.2121 Ratings
    Advanced code editor00 Ratings8.0114 Ratings
    Page surveys00 Ratings6.217 Ratings
    Visitor recordings00 Ratings8.418 Ratings
    Preview mode00 Ratings7.6133 Ratings
    Test duration calculator00 Ratings7.9101 Ratings
    Experiment scheduler00 Ratings8.2101 Ratings
    Experiment workflow and approval00 Ratings7.881 Ratings
    Dynamic experiment activation00 Ratings7.565 Ratings
    Client-side tests00 Ratings7.888 Ratings
    Server-side tests00 Ratings7.244 Ratings
    Mutually exclusive tests00 Ratings8.274 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Feature Experimentation and Optimizely Web Experimentation
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    Optimizely Web Experimentation
    8.2
    142 Ratings
    Standard visitor segmentation00 Ratings8.4137 Ratings
    Behavioral visitor segmentation00 Ratings7.6113 Ratings
    Traffic allocation control00 Ratings9.1135 Ratings
    Website personalization00 Ratings7.8103 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Feature Experimentation and Optimizely Web Experimentation
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    Optimizely Web Experimentation
    8.3
    138 Ratings
    Heatmap tool00 Ratings9.313 Ratings
    Click analytics00 Ratings8.833 Ratings
    Scroll maps00 Ratings8.517 Ratings
    Form fill analysis00 Ratings8.065 Ratings
    Conversion tracking00 Ratings8.744 Ratings
    Goal tracking00 Ratings8.2117 Ratings
    Test reporting00 Ratings7.9126 Ratings
    Results segmentation00 Ratings7.793 Ratings
    CSV export00 Ratings7.992 Ratings
    Experiments results dashboard00 Ratings8.049 Ratings
    User Ratings
    Optimizely Feature ExperimentationOptimizely Web Experimentation
    Likelihood to Recommend
    8.9
    (29 ratings)
    8.7
    (238 ratings)
    Likelihood to Renew
    4.5
    (2 ratings)
    9.5
    (51 ratings)
    Usability
    7.3
    (8 ratings)
    10.0
    (58 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (7 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (16 ratings)
    Online Training
    -
    (0 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    8.0
    (11 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    5.0
    (1 ratings)
    8.0
    (148 ratings)