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Optimizely Feature Experimentation vs. VWO

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Feature Experimentation

    Score8.7 out of 10
    N/AOptimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.N/A

    VWO

    Score7.7 out of 10
    N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    Optimizely Feature ExperimentationVWO
    Editions & Modules
    No answers on this topic
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    Optimizely Feature ExperimentationVWO
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Optimizely Feature ExperimentationVWO
    Considered Both Products
    Optimizely
    Chose Optimizely Feature Experimentation
    We have not used any other similar tools, we evaluated both Kameleoon and VWO. With the combination of price, features, and expandability, we moved forward with Optimizely Feature Experimentation.
    Incentivized
    Chose Optimizely Feature Experimentation
    I wasn’t part of the team that selected Optimizely, but its integrations with other tools were a big plus for us in making our decision. It was more expensive, however.
    Incentivized
    Chose Optimizely Feature Experimentation
    We selected Optimizely as it was easy to use/understand, had clearly defined SLAs for keeping the platform up and was regarded as resilient within the industry. We needed something at our point in our experimentation journey that could be used for Product testing at scale and …
    Incentivized
    Chose Optimizely Feature Experimentation
    When Google Optimize goes off we searched for a tool where you can be sure to get a good GA4 implementation and easy to use for IT team and product team.

    Optimizely Feature Experimentation seems to have a good balance between pricing and capabilities.
    Incentivized
    Wingify Pvt Ltd
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Optimizely Feature ExperimentationVWO
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Feature Experimentation and VWO
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    VWO
    7.5
    11 Ratings
    a/b experiment testing00 Ratings8.21 Ratings
    Split URL testing00 Ratings9.11 Ratings
    Multivariate testing00 Ratings8.011 Ratings
    Multi-page/funnel testing00 Ratings6.41 Ratings
    Cross-browser testing00 Ratings8.21 Ratings
    Test significance00 Ratings7.31 Ratings
    Visual / WYSIWYG editor00 Ratings7.31 Ratings
    Advanced code editor00 Ratings9.11 Ratings
    Visitor recordings00 Ratings6.41 Ratings
    Preview mode00 Ratings6.41 Ratings
    Test duration calculator00 Ratings6.41 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Feature Experimentation and VWO
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    VWO
    8.2
    1 Ratings
    Standard visitor segmentation00 Ratings9.11 Ratings
    Behavioral visitor segmentation00 Ratings7.31 Ratings
    Traffic allocation control00 Ratings9.11 Ratings
    Website personalization00 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Feature Experimentation and VWO
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    VWO
    7.0
    1 Ratings
    Heatmap tool00 Ratings6.41 Ratings
    Click analytics00 Ratings6.41 Ratings
    Scroll maps00 Ratings6.41 Ratings
    Conversion tracking00 Ratings8.21 Ratings
    Goal tracking00 Ratings8.21 Ratings
    Test reporting00 Ratings7.31 Ratings
    Results segmentation00 Ratings5.51 Ratings
    Experiments results dashboard00 Ratings8.21 Ratings
    User Ratings
    Optimizely Feature ExperimentationVWO
    Likelihood to Recommend
    8.9
    (29 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    4.5
    (2 ratings)
    8.7
    (20 ratings)
    Usability
    7.3
    (8 ratings)
    8.7
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.1
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (1 ratings)
    Product Scalability
    5.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)