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Optimizely Web Experimentation vs. Oracle Marketing

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Optimizely Web Experimentation

580 Reviews and Ratings

Oracle Marketing

649 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    		N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Oracle Marketing

    Score7.1 out of 10
    		N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Pricing
    Optimizely Web ExperimentationOracle Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationOracle Marketing
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—CX Marketing pricing is a function of usage.
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationOracle Marketing
    Considered Both Products
    Optimizely
    Katie Goh
    Digital Marketing Manager in Marketing at Healthgrades (Hospital & Health Care, 501-1000 employees)
    Chose Optimizely Web Experimentation
    Optimizely Web Experimentation stacks up favorably against Adobe Target, Kameleoon, and Oracle CX Marketing in terms of ease of use, customer service, and features. It is easy to set up and execute experiments, the customer service team is always quick to respond to any …
    Incentivized
    Verified User
    Chose Optimizely Web Experimentation
    Whilst Optimizely is more expensive (for us at least) we found it was far technically superior and easier to use. We have not run into the technical constraints that we have with other tools. In addition when we went to market to evaluate different suppliers optimizely won …
    Incentivized
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Optimizely Web ExperimentationOracle Marketing
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Oracle Marketing
    Feature
    Optimizely Web Experimentation
    8.0
    150 Ratings
    Oracle Marketing
    -
    Ratings
    a/b experiment testing9.0150 Ratings00 Ratings
    Split URL testing8.5122 Ratings00 Ratings
    Multivariate testing8.4127 Ratings00 Ratings
    Multi-page/funnel testing7.9116 Ratings00 Ratings
    Cross-browser testing8.186 Ratings00 Ratings
    Mobile app testing8.066 Ratings00 Ratings
    Test significance8.4136 Ratings00 Ratings
    Visual / WYSIWYG editor8.2121 Ratings00 Ratings
    Advanced code editor8.0114 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6133 Ratings00 Ratings
    Test duration calculator7.9101 Ratings00 Ratings
    Experiment scheduler8.2101 Ratings00 Ratings
    Experiment workflow and approval7.881 Ratings00 Ratings
    Dynamic experiment activation7.565 Ratings00 Ratings
    Client-side tests7.888 Ratings00 Ratings
    Server-side tests7.244 Ratings00 Ratings
    Mutually exclusive tests8.274 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Oracle Marketing
    Feature
    Optimizely Web Experimentation
    8.2
    142 Ratings
    Oracle Marketing
    -
    Ratings
    Standard visitor segmentation8.4137 Ratings00 Ratings
    Behavioral visitor segmentation7.6113 Ratings00 Ratings
    Traffic allocation control9.1135 Ratings00 Ratings
    Website personalization7.8103 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Oracle Marketing
    Feature
    Optimizely Web Experimentation
    8.3
    138 Ratings
    Oracle Marketing
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.065 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2117 Ratings00 Ratings
    Test reporting7.9126 Ratings00 Ratings
    Results segmentation7.793 Ratings00 Ratings
    CSV export7.992 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Optimizely Web Experimentation and Oracle Marketing
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Oracle Marketing
    9.3
    133 Ratings
    WYSIWYG email editor00 Ratings10.0117 Ratings
    Dynamic content00 Ratings9.0120 Ratings
    Ability to test dynamic content00 Ratings9.0116 Ratings
    Landing pages00 Ratings8.0124 Ratings
    A/B testing00 Ratings10.0118 Ratings
    Mobile optimization00 Ratings10.0113 Ratings
    Email deliverability reporting00 Ratings10.0127 Ratings
    List management00 Ratings9.0126 Ratings
    Triggered drip sequences00 Ratings9.0108 Ratings
    Lead Management
    Comparison of Lead Management features of Optimizely Web Experimentation and Oracle Marketing
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Oracle Marketing
    8.5
    118 Ratings
    Lead nurturing automation00 Ratings10.0110 Ratings
    Lead scoring and grading00 Ratings8.0104 Ratings
    Data quality management00 Ratings8.0109 Ratings
    Automated sales alerts and tasks00 Ratings8.089 Ratings
    Campaign Management
    Comparison of Campaign Management features of Optimizely Web Experimentation and Oracle Marketing
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Oracle Marketing
    9.5
    109 Ratings
    Calendaring00 Ratings9.094 Ratings
    Event/webinar marketing00 Ratings10.099 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Optimizely Web Experimentation and Oracle Marketing
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Oracle Marketing
    9.5
    72 Ratings
    Social sharing and campaigns00 Ratings10.070 Ratings
    Social profile integration00 Ratings9.066 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Optimizely Web Experimentation and Oracle Marketing
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Oracle Marketing
    8.3
    123 Ratings
    Dashboards00 Ratings9.0122 Ratings
    Standard reports00 Ratings8.0120 Ratings
    Custom reports00 Ratings8.0113 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Web Experimentation and Oracle Marketing
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Oracle Marketing
    9.5
    120 Ratings
    API00 Ratings9.0105 Ratings
    Role-based workflow & approvals00 Ratings10.089 Ratings
    Customizability00 Ratings9.0109 Ratings
    Integration with Salesforce.com00 Ratings10.088 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.048 Ratings
    Integration with SugarCRM00 Ratings10.037 Ratings
    User Ratings
    Optimizely Web ExperimentationOracle Marketing
    Likelihood to Recommend
    8.7
    (238 ratings)
    7.0
    (246 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    10.0
    (92 ratings)
    Usability
    10.0
    (58 ratings)
    10.0
    (15 ratings)
    Availability
    10.0
    (7 ratings)
    8.1
    (9 ratings)
    Performance
    7.3
    (6 ratings)
    6.6
    (5 ratings)
    Support Rating
    10.0
    (16 ratings)
    9.9
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Online Training
    3.0
    (1 ratings)
    7.6
    (11 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    8.8
    (10 ratings)
    Configurability
    6.0
    (1 ratings)
    6.4
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    2.0
    (2 ratings)
    Product Scalability
    8.0
    (148 ratings)
    8.5
    (120 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)