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Optimizely Web Experimentation vs. PlaybookUX

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    PlaybookUX

    Score3 out of 10
    Small Businesses (1-50 employees)
    PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…

    $0

    total

    Pricing
    Optimizely Web ExperimentationPlaybookUX
    Editions & Modules
    No answers on this topic
    Bring your own customers
    $0
    total
    Unmoderated
    $49
    per participant
    Moderated
    $100
    per participant (30 minutes)
    Moderated
    $150
    per participant (60 minutes)
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationPlaybookUX
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationPlaybookUX
    Considered Both Products
    Optimizely
    No answer on this topic
    PlaybookUX
    Chose PlaybookUX
    We are previous UserTesting.com customers but found their subscription model to be inflexible for our needs. PlaybookUX not only fit our budget, but the flexibility has let us scale up and scale down testing as needed.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Optimizely Web ExperimentationPlaybookUX
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and PlaybookUX
    Feature
    Optimizely Web Experimentation
    8.0
    150 Ratings
    PlaybookUX
    -
    Ratings
    a/b experiment testing9.0150 Ratings00 Ratings
    Split URL testing8.5122 Ratings00 Ratings
    Multivariate testing8.4127 Ratings00 Ratings
    Multi-page/funnel testing7.9116 Ratings00 Ratings
    Cross-browser testing8.186 Ratings00 Ratings
    Mobile app testing8.066 Ratings00 Ratings
    Test significance8.4136 Ratings00 Ratings
    Visual / WYSIWYG editor8.2121 Ratings00 Ratings
    Advanced code editor8.0114 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6133 Ratings00 Ratings
    Test duration calculator7.9101 Ratings00 Ratings
    Experiment scheduler8.2101 Ratings00 Ratings
    Experiment workflow and approval7.881 Ratings00 Ratings
    Dynamic experiment activation7.565 Ratings00 Ratings
    Client-side tests7.888 Ratings00 Ratings
    Server-side tests7.244 Ratings00 Ratings
    Mutually exclusive tests8.274 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and PlaybookUX
    Feature
    Optimizely Web Experimentation
    8.2
    142 Ratings
    PlaybookUX
    -
    Ratings
    Standard visitor segmentation8.4137 Ratings00 Ratings
    Behavioral visitor segmentation7.6113 Ratings00 Ratings
    Traffic allocation control9.1135 Ratings00 Ratings
    Website personalization7.8103 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and PlaybookUX
    Feature
    Optimizely Web Experimentation
    8.3
    138 Ratings
    PlaybookUX
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.065 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2117 Ratings00 Ratings
    Test reporting7.9126 Ratings00 Ratings
    Results segmentation7.793 Ratings00 Ratings
    CSV export7.992 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    User Ratings
    Optimizely Web ExperimentationPlaybookUX
    Likelihood to Recommend
    8.7
    (238 ratings)
    8.1
    (4 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (58 ratings)
    9.1
    (1 ratings)
    Availability
    10.0
    (7 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (16 ratings)
    9.0
    (2 ratings)
    Online Training
    3.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (148 ratings)
    -
    (0 ratings)