| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Campaign | Score6.9 out of 10 | N/A | Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. | N/A |
 Oracle Marketing | Score7.1 out of 10 | N/A | Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects. | $2,000 per month |
| Adobe Campaign | Oracle Marketing | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | — | CX Marketing pricing is a function of usage. | ||||||||||||||
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| Adobe Campaign | Oracle Marketing | |
|---|---|---|
| Considered Both Products | Chose Adobe Campaign Due to preexisting relationship with Adobe, we chose Adobe as our campaign tool. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Campaign We recommended Adobe Campaign to our customers as one of the strong points of Adobe is an RDBMS at the backend that lets you have your data in a normalized fashion. The organization has total control over their data which was not the case with other products. Though ACS lacks … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Campaign Adobe Campaign improves your email marketing with personalized and contextually relevant messages. We use the native email capabilities in Adobe Campaign alongside our other marketing channels. With more complete data, it delivers better email personalization and improves our … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Campaign Adobe Campaign offers unmatched customisation, heaps of features, multiple integrations with third-party databases like REDSHIFT, Hadoop, MYSQL, Oracle, Salesforce CRM, Microsoft Dynamics etc. At the same time, it's interface is not very intuitive and user-friendly. Adobe can … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Campaign Marketo has Poor landing page and form builder, Limited reports and analytics and steep jumps in pricing. While Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Oracle Marketing Oracle makes the most sense for us because we are implementing the Oracle Sales Cloud. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Oracle Marketing I was not part of the initial discovery to select an ESP. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Oracle Marketing Marketo and Adobe Campaign Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Campaign | Oracle Marketing | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Adobe Campaign | Oracle Marketing | |
|---|---|---|
| Likelihood to Recommend | 5.0 | 7.0 |
| Likelihood to Renew | 8.4 | 10.0 |
| Usability | 5.0 | 10.0 |
| Availability | 7.0 | 8.1 |
| Performance | 7.0 | 6.6 |
| Support Rating | 5.0 | 9.9 |
| In-Person Training | 8.0 | 7.3 |
| Online Training | 8.0 | 7.6 |
| Implementation Rating | 8.0 | 8.8 |
| Configurability | - | 6.4 |
| Contract Terms and Pricing Model | 8.1 | - |
| Ease of integration | - | 2.0 |
| Product Scalability | - | 8.5 |
| Vendor post-sale | - | 6.4 |
| Vendor pre-sale | - | 7.3 |
