TrustRadius: an HG Insights company

Oracle Marketing vs. VerticalResponse

Save this comparison

Save this comparison

Oracle Marketing

649 Reviews and Ratings

VerticalResponse

61 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle Marketing

    Score7.1 out of 10
    		N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    VerticalResponse

    Score10 out of 10
    		N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    Oracle MarketingVerticalResponse
    Editions & Modules
    No answers on this topic
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    Oracle MarketingVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCX Marketing pricing is a function of usage.—
    More Pricing Information
    Community Pulse
    Oracle MarketingVerticalResponse
    Considered Both Products
    Oracle
    Richard Angeloni
    Director of Integrated Marketing Communciations in Marketing at Brown & Toland Physicians (Hospital & Health Care, 201-500 employees)
    Chose Oracle Marketing
    iContact and Vertical Response are email automation or email marketing programs for smaller companies or companies just getting started in email marketing automation. These programs actually provide many useful features, but a program like Oracle's Eloqua is many times more …
    Incentivized
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Oracle MarketingVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Oracle Marketing and VerticalResponse
    Feature
    Oracle Marketing
    9.3
    133 Ratings
    VerticalResponse
    9.9
    8 Ratings
    WYSIWYG email editor10.0117 Ratings10.07 Ratings
    Dynamic content9.0120 Ratings10.05 Ratings
    Ability to test dynamic content9.0116 Ratings10.04 Ratings
    Landing pages8.0124 Ratings10.04 Ratings
    A/B testing10.0118 Ratings10.05 Ratings
    Mobile optimization10.0113 Ratings10.05 Ratings
    Email deliverability reporting10.0127 Ratings10.08 Ratings
    List management9.0126 Ratings10.08 Ratings
    Triggered drip sequences9.0108 Ratings9.02 Ratings
    Lead Management
    Comparison of Lead Management features of Oracle Marketing and VerticalResponse
    Feature
    Oracle Marketing
    8.5
    118 Ratings
    VerticalResponse
    -
    Ratings
    Lead nurturing automation10.0110 Ratings00 Ratings
    Lead scoring and grading8.0104 Ratings00 Ratings
    Data quality management8.0109 Ratings00 Ratings
    Automated sales alerts and tasks8.089 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Oracle Marketing and VerticalResponse
    Feature
    Oracle Marketing
    9.5
    109 Ratings
    VerticalResponse
    -
    Ratings
    Calendaring9.094 Ratings00 Ratings
    Event/webinar marketing10.099 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Oracle Marketing and VerticalResponse
    Feature
    Oracle Marketing
    9.5
    72 Ratings
    VerticalResponse
    -
    Ratings
    Social sharing and campaigns10.070 Ratings00 Ratings
    Social profile integration9.066 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Oracle Marketing and VerticalResponse
    Feature
    Oracle Marketing
    8.3
    123 Ratings
    VerticalResponse
    10.0
    9 Ratings
    Dashboards9.0122 Ratings10.09 Ratings
    Standard reports8.0120 Ratings10.09 Ratings
    Custom reports8.0113 Ratings10.06 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Oracle Marketing and VerticalResponse
    Feature
    Oracle Marketing
    9.5
    120 Ratings
    VerticalResponse
    -
    Ratings
    API9.0105 Ratings00 Ratings
    Role-based workflow & approvals10.089 Ratings00 Ratings
    Customizability9.0109 Ratings00 Ratings
    Integration with Salesforce.com10.088 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.048 Ratings00 Ratings
    Integration with SugarCRM10.037 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Oracle Marketing and VerticalResponse
    Feature
    Oracle Marketing
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    User Ratings
    Oracle MarketingVerticalResponse
    Likelihood to Recommend
    7.0
    (246 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    10.0
    (92 ratings)
    8.6
    (19 ratings)
    Usability
    10.0
    (15 ratings)
    9.0
    (5 ratings)
    Availability
    8.1
    (9 ratings)
    10.0
    (1 ratings)
    Performance
    6.6
    (5 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.9
    (16 ratings)
    8.0
    (4 ratings)
    In-Person Training
    7.3
    (3 ratings)
    -
    (0 ratings)
    Online Training
    7.6
    (11 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.8
    (10 ratings)
    10.0
    (4 ratings)
    Configurability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    2.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (120 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)