VerticalResponse

VerticalResponse

61 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
VerticalResponse	Score10 out of 10	N/A	VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.	$9 per month

Pricing

VerticalResponse

Basic: $11.00
per month
Pro: $16.00
per month
Pro Plus: $196.00
per month

Pricing Offerings
VerticalResponse
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

—

Community Pulse
Key User Insights
	VerticalResponse
Considered Both Products	VerticalResponse Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations in Marketing at New Media Vegas, LLC (Marketing & Advertising, 1-10 employees) Chose VerticalResponse In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform … Incentivized Helpful? Verified User Chose VerticalResponse Vertical Response is most akin to Constant Contact. No frills, agile, easy to use. The one advantage that it has over Constant Contact is that you don't need to be locked into a month-to-month plan, which is what I needed. Salesforce and HubSpot aren't fair comparisons--these … Incentivized Helpful? Kimberly Devane Founder & Managing Director at Entrust Research & Recruiting, LLC (Market Research, 1-10 employees) Chose VerticalResponse This was the first bulk emailing system that I tried. I looked into Constant Contact. Incentivized Helpful? Jeya Chelliah Owner in Marketing at eScienceinfo (Marketing and Advertising, 1-10 employees) Chose VerticalResponse Constant Contact Mail chimp Benchmark Email Incentivized Helpful? Verified User Chose VerticalResponse I think Vertical Response is a lot more user-friendly than Constant Contact and allows for more features that Constant Contact does not. I like the email WYSIWYG feature better on here and it allows us to preview our emails before we send them out to our entire customer base. Incentivized Helpful? Maggie Karl Marketing Assistant in Marketing at Breakthrough Austin (Non-Profit Organization Management, 11-50 employees) Chose VerticalResponse Vertical Response was already in use when I joined the organization. It was selected for affordability. In comparison to other email marketing platforms, it was harder to use for an end user, but we were able to hire a developer to create some custom templates, and that worked … Incentivized Helpful? Nichole Fabbro Marketing Manager in Marketing at Kryterion (Health, Wellness and Fitness, 51-200 employees) Chose VerticalResponse Pardot is a good tool but with the cost you will get a better value from Vertical Response and easier design capabilities. MailChimp is a widely used tool but I found the list segmentation and general template at Vertical Response to be better. Incentivized Helpful? Verified User Chose VerticalResponse I am a true believer in Vertical Response. So much so, that this is the first and only software I have used for this type of marketing. When this program was first launched it was a godsend - truly innovative for its time. And in the years since, I have continued to implement … Incentivized Helpful? Eric Needle Marketing Lead in Marketing at Artemis IT (51-200 employees) Chose VerticalResponse VR, MailChimp and Constant Contact all provide similar experience and provide the same function. I use many different tools. Helpful? Verified User Chose VerticalResponse Marketo covered more scope than we needed at the time. Helpful? Michael Wilson CEO (Chief Executive Officer) in Social Media at Small World Labs (Internet, 11-50 employees) Chose VerticalResponse ExactTarget, MailChimp. I liked VerticalResponse's integration with Salesforce. We used MailChimp before and it says on their website they have integration with Salesforce, but we were never able to find it on the Force.com website. For ExactTarget, we used that in the past and … Helpful? Verified User Chose VerticalResponse Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month. Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

VerticalResponse

Comparison of Email & Online Marketing features of VerticalResponse
Feature	VerticalResponse 9.9 8 Ratings
WYSIWYG email editor	10.07 Ratings
Dynamic content	10.05 Ratings
Ability to test dynamic content	10.04 Ratings
Landing pages	10.04 Ratings
A/B testing	10.05 Ratings
Mobile optimization	10.05 Ratings
Email deliverability reporting	10.08 Ratings
List management	10.08 Ratings
Triggered drip sequences	9.02 Ratings

Comparison of Reporting & Analytics features of VerticalResponse
Feature	VerticalResponse 10.0 9 Ratings
Dashboards	10.09 Ratings
Standard reports	10.09 Ratings
Custom reports	10.06 Ratings

Comparison of Pre-Send Testing features of VerticalResponse
Feature	VerticalResponse 10.0 1 Ratings
URL Validation	10.01 Ratings
Link Tracking	10.01 Ratings
Image Validation	10.01 Ratings
Inbox Display	10.01 Ratings
Email Accessibility Tools	10.01 Ratings
Spelling and Grammar Check	10.01 Ratings
Spam Testing	10.01 Ratings
Email Previews	10.01 Ratings

User Ratings
	VerticalResponse
Likelihood to Recommend	10.0 (28 ratings)
Likelihood to Renew	8.6 (19 ratings)
Usability	9.0 (5 ratings)
Availability	10.0 (1 ratings)
Performance	10.0 (1 ratings)
Support Rating	8.0 (4 ratings)
Online Training	9.0 (1 ratings)
Implementation Rating	10.0 (4 ratings)