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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Owler

    Score9.7 out of 10
    N/AOwler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

    $8.25

    per month

    Similarweb

    Score6.7 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    OwlerSimilarweb
    Editions & Modules
    Plus (personal use)
    $99
    per year
    Pro
    $420
    per year
    Teams
    Contact Sales
    Sales Intelligence - Individual
    $129
    per month 1 user
    Web Intelligence - Starter
    $199
    per month 1 user
    Web Intelligence - Professional
    $399
    per month 1 user
    Shopper Intelligence - Business
    $25000
    per year 5 users
    Web Intelligence - Team
    Custom
    5 users
    Web Intelligence - Enterprise
    Custom
    per year 10 users
    Offerings
    Pricing Offerings
    OwlerSimilarweb
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—The Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
    More Pricing Information
    Community Pulse
    OwlerSimilarweb
    Considered Both Products
    Meltwater
    Chose Owler
    Both Insightly and DiscoverOrg are not like direct alternatives to Owler. We use Owler as it provides lots of information for free and we have been using it for a while and I do not know any other products that provide the same information, so I do not know real direct Owler …
    Incentivized
    Similarweb LTD
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    OwlerSimilarweb
    Prospecting
    Comparison of Prospecting features of Owler and Similarweb
    Feature
    Owler
    7.1
    16 Ratings
    Similarweb
    -
    Ratings
    Advanced search8.716 Ratings00 Ratings
    Identification of new leads6.114 Ratings00 Ratings
    List quality6.114 Ratings00 Ratings
    List upload/download6.09 Ratings00 Ratings
    Ideal customer targeting7.012 Ratings00 Ratings
    Load time/data access8.713 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Owler and Similarweb
    Feature
    Owler
    7.9
    16 Ratings
    Similarweb
    -
    Ratings
    Contact information7.910 Ratings00 Ratings
    Company information7.916 Ratings00 Ratings
    Industry information7.915 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Owler and Similarweb
    Feature
    Owler
    6.2
    15 Ratings
    Similarweb
    -
    Ratings
    Lead qualification process5.311 Ratings00 Ratings
    Smart lists and recommendations5.09 Ratings00 Ratings
    Salesforce integration5.06 Ratings00 Ratings
    Company/business profiles5.314 Ratings00 Ratings
    Alerts and reminders7.010 Ratings00 Ratings
    Data hygiene7.012 Ratings00 Ratings
    Automatic data refresh7.010 Ratings00 Ratings
    Tags7.08 Ratings00 Ratings
    Filters and segmentation7.011 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Owler and Similarweb
    Feature
    Owler
    7.9
    5 Ratings
    Similarweb
    -
    Ratings
    Sales email templates7.05 Ratings00 Ratings
    Append emails to records8.84 Ratings00 Ratings
    SEO
    Comparison of SEO features of Owler and Similarweb
    Feature
    Owler
    -
    Ratings
    Similarweb
    8.1
    13 Ratings
    Keyword analysis00 Ratings8.013 Ratings
    SERP ranking tracking00 Ratings7.29 Ratings
    Competitive analysis00 Ratings9.012 Ratings
    Market Research
    Comparison of Market Research features of Owler and Similarweb
    Feature
    Owler
    -
    Ratings
    Similarweb
    7.8
    14 Ratings
    Competitor Research00 Ratings8.914 Ratings
    Competitor alerts00 Ratings8.68 Ratings
    Market Insights and Reports00 Ratings7.35 Ratings
    User Ratings
    OwlerSimilarweb
    Likelihood to Recommend
    9.7
    (18 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Usability
    9.0
    (4 ratings)
    7.3
    (4 ratings)
    Availability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    6.8
    (4 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Configurability
    4.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)