Panopto vs. Vidyard

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Panopto
Score 8.0 out of 10
N/A
Panopto is a video management platform for businesses and universities from the company of the same name in Seattle, supporting the recording, sharing, live streaming, and (after recording) sharing via LMS or internal video site, video search, and virtual classroom.
$14.99
per month
Vidyard
Score 9.6 out of 10
N/A
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
$0
per month per user
Pricing
PanoptoVidyard
Editions & Modules
Pro
$14.99
per month
Free
$0
per month per user
Starter
$59
per month per user
Enterprise
Custom Pricing
per year
Teams
Contact Sales
per month per user
Offerings
Pricing Offerings
PanoptoVidyard
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PanoptoVidyard
Features
PanoptoVidyard
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Panopto
7.0
Ratings
7% below category average
Vidyard
6.1
Ratings
21% below category average
Video personalization7.00 Ratings9.10 Ratings
eCommerce6.00 Ratings2.80 Ratings
Support for advertisements7.00 Ratings5.50 Ratings
Video SEO8.00 Ratings6.30 Ratings
Lead generation00 Ratings7.90 Ratings
Integration to Marketing Automation00 Ratings5.40 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Panopto
9.4
Ratings
41% above category average
Vidyard
5.1
Ratings
19% below category average
Integration to LMS9.40 Ratings00 Ratings
Integration to Salesforce.com00 Ratings2.90 Ratings
Integration to Marketo00 Ratings5.00 Ratings
Integration to HubSpot00 Ratings5.20 Ratings
Integration to Eloqua00 Ratings7.30 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Panopto
8.8
Ratings
1% below category average
Vidyard
8.3
Ratings
7% below category average
Video access controls9.00 Ratings8.50 Ratings
User management9.00 Ratings6.10 Ratings
Video link sharing10.00 Ratings10.00 Ratings
Internal video8.00 Ratings8.50 Ratings
External video8.00 Ratings8.50 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Panopto
8.5
Ratings
1% above category average
Vidyard
5.9
Ratings
35% below category average
Player customization7.00 Ratings5.50 Ratings
Embedded videos9.00 Ratings5.70 Ratings
Video quality / Bandwidth controls8.80 Ratings4.90 Ratings
Mobile compatibility9.00 Ratings7.70 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Panopto
7.5
Ratings
4% below category average
Vidyard
8.0
Ratings
2% above category average
A/B testing9.00 Ratings6.30 Ratings
Streaming quality reports6.00 Ratings9.00 Ratings
Per viewer tracking8.00 Ratings9.20 Ratings
Per video tracking8.00 Ratings9.20 Ratings
Video analytics dashboard6.30 Ratings6.10 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Panopto
8.1
Ratings
7% below category average
Vidyard
6.1
Ratings
35% below category average
On-Demand video7.60 Ratings6.10 Ratings
Live streaming7.20 Ratings5.40 Ratings
Impact of streaming on network8.00 Ratings7.30 Ratings
Video upload & format support9.00 Ratings6.20 Ratings
Video library / File management9.20 Ratings5.60 Ratings
Video portal7.80 Ratings6.10 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Panopto
8.8
Ratings
10% above category average
Vidyard
6.1
Ratings
26% below category average
Audience polling10.00 Ratings00 Ratings
Audience Q&A / Live chat7.20 Ratings00 Ratings
Video comments9.20 Ratings6.10 Ratings
Best Alternatives
PanoptoVidyard
Small Businesses
Wistia
Wistia
Score 9.8 out of 10
Wistia
Wistia
Score 9.8 out of 10
Medium-sized Companies
Flipgrid
Flipgrid
Score 1.0 out of 10
Flipgrid
Flipgrid
Score 1.0 out of 10
Enterprises
Ensemble Video
Ensemble Video
Score 9.1 out of 10
Panopto
Panopto
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PanoptoVidyard
Likelihood to Recommend
8.0
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
8.9
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
7.0
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
7.0
(0 ratings)
Ease of integration
7.0
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
PanoptoVidyard
Likelihood to Recommend
The more I used it, the more I appreciated its ease of use. If I ever ran into a situation that I felt might be a learning opportunity at some point in the future, I would simply log in, record a session, and only allow access if/when it was appropriate later. Since the more recent versions also work on mobile phones, there really wasn't a time when I couldn't record something to review or present later. During covid, teachers didn't have access to their normal equipment, and students weren't always able to get access to a robust recording setup to do their recordings. Some students actually did recordings of presentations in their cars, or in the stairwells. Portability is powerful. I think that we all run into situations where our presentation didn't go quite as well as we had intended. As Panopto grew, they focused more on allowing the user to control their content and perform some basic (I would argue more than basic) editing, which made actions like awkward pauses easy to "fix" as you could create smooth, blended transitions easily.
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In my industry, there really isn't a time that I feel would be inappropriate to use the tool. I feel it's most useful to an audience that you haven't connected with yet, however. I think your content is what can get you into trouble. A friend of mine was blocked from a decent amount of prospects after sending a video promoting a happy hour.
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Pros
  • It captures multiple streams simultaneous (video, desktop, audio only etc) and is pretty smart when it comes to working with imported PowerPoint Decks.
  • The end product can easily be shared in multiple formats and it has pretty rich content editing abilities for doing basic post-production clean up.
  • They have recently introduced an in-line quizzing feature which can integrate with your LMS's Gradebook.
  • The Analytics feature is very strong - we can get student level analytics when we integrate/embed the videos into our LMS.
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  • The UI is really easy to use, especially for new users looking to get up to speed fast
  • On the paid version, I really like being able to download the videos
  • For onboarding new people and explaining processes, I like the playlist feature
  • For sensitive data, I like being able to password our videos
  • I like being able to brand our video player page
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Cons
  • Captions are always a problem for us. We would like to caption all our videos and currently, the automatic captioning is not very good.
  • We would like integration with our VLE grade book to allow seamless submission and grading for students.
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  • It would be great if there could be a manager view so we don't have to give them admin privileges to see their team's vidyard videos.
  • It would be great to be able to see who viewed the video if multiple people are on the email.
  • It would be great if we could make the videos dynamic so that it would insert a person's first name or SL booking based off dynamic fields in SL.
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Likelihood to Renew
No answers on this topic
It has been an integral part of both our employees and customers experience. I would highly recommend VidYard to anyone looking for new ways to make their support interactions more personable and efficient. Not only that, but is a huge value add for existing customers of the HubSpot product as well.
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Usability
Needs some work, but I'm sure improvements will come over time
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Vidyard does what it is supposed to do, but it takes regular use and adoption to really get any benefit. It is much more beneficial as a 1:1 personal sales video tool than in mass marketing email blast campaigns. The analytics are insightful and the tool has some cool ways to make videos more interactive and branded.
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Reliability and Availability
No answers on this topic
Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
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Performance
No answers on this topic
It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
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Support Rating
Panopto has been quick to answer any questions, but their rollouts and updates have caused issues where we felt a little blindsided by unexpected changes. Their development cycle is slow and often their promises for future updates have been extremely slow or never come.
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Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
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In-Person Training
No answers on this topic
The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
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Online Training
No answers on this topic
The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
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Implementation Rating
No answers on this topic
It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
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Alternatives Considered
Panopto has the best captioning features that I've seen for a video repository. This enables us to caption videos quickly and efficiently. It also has tags and chaptering which makes viewing videos easier. We can also link videos inside Panopto to outside entities without needing them to have a Panopto account. Panopto works best if you have a LOT of video content, but if you only have some or don't care about organization, SharePoint (or Microsoft Stream) might be a cheaper/more efficient option.
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Vidyard seems to be the easiest to use especially for our sales teams. Our Customer Advocate and Implementation Teams do use CloudApp. It seems similar, but less applicable for sales. Vidyard has awesome Salesforce and HubSpot integrations!
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Scalability
No answers on this topic
The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
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Return on Investment
  • During the pandemic, Panopto allows our faculty to quickly stage up lectures that were normally delivered in person, and these recordings reached thousands of students who could not come to campus for class.
  • Both faculty and student report high satisfaction with the flexibility and convenience of having Panopto video content available in a course to watch and rewatch for learner reinforcement.
  • Panopto's adaptable media distribution reduced impact on student technology and internet speeds when they might not have access to broadband connections, allowing them to continue to access essential course materials.
  • Speech to text capabilities. increase accessibility compliance of media content.
  • Archiving training materials in Panopto allows faculty, staff, TAs, and students to easily find recordings for reference.
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  • Vidyard has shown a greater number of email opens when sent to prospects.
  • I believe the ROI for Vidyard has been well received and definitely worth the $$$.
  • We have had a greater number of people attending events when invited through Vidyard. This has led to more opportunities being created.
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ScreenShots

Vidyard Screenshots

Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.Screenshot of how screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of some insights into viewer behavior, displayed within Vidyard's video analytics. Here, viewers can track video views, engagement, and drop-off rates to understand how an audience interacts with content and optimize video strategy for maximum impactScreenshot of how CRM integrations push video view data to lead and contact records. Viewing data can be used to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of Vidyard's customizable calls-to-action (CTAs), used to drive conversions and capture leads. Clickable buttons and forms can be added directly to videos to encourage viewers to take the next step, whether it's downloading a resource or signing up for a demo.Screenshot of some of Vidyard's integrations.