Panopto vs. Wistia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Panopto
Score 8.0 out of 10
N/A
Panopto is a video management platform for businesses and universities from the company of the same name in Seattle, supporting the recording, sharing, live streaming, and (after recording) sharing via LMS or internal video site, video search, and virtual classroom.
$14.99
per month
Wistia
Score 9.7 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$0
up to 10 videos
Pricing
PanoptoWistia
Editions & Modules
Pro
$14.99
per month
Free
$0
up to 10 videos
Plus
$24
per month
Pro Plan
$99
per month
Advanced Plan
$399
per month
Offerings
Pricing Offerings
PanoptoWistia
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
PanoptoWistia
Considered Both Products
Panopto
Chose Panopto
Panopto has the best captioning features that I've seen for a video repository. This enables us to caption videos quickly and efficiently. It also has tags and chaptering which makes viewing videos easier. We can also link videos inside Panopto to outside entities without …
Chose Panopto
The only other products like Panopto that I have used are Studio (which is part of the Canvas LMS) and Tegrity.

Studio seems to be much more limited in its functionality, but perhaps it is intended to serve a different audience/market. I prefer Panopto's ability to link to …
Chose Panopto
Overall, Panopto is much better organization. Their is no case against this!
Chose Panopto
Panopto holds us fairly well against these other tools as a recorder and basic editor. It's easy to download the application or use a browser based tool to start recording in a few minutes. Video encoding is relatively fast so content can be distributed to students quickly. …
Chose Panopto
Kaltura is sleeker and more polished, both on the user-facing and backend. Panopto has been doing in-class lecture capture for longer, but Kaltura's new(er) offering is catching up. Kaltura was easier and more intuitive for faculty and instructors in many ways. Panopto is still …
Chose Panopto
At the end of the day, it came down to affordability for us. Panopto is affordable for smaller institutions. It is also geared primarily at lecture capture compared to many of the others that are first a media library. Panopto's focus is also education, so they do understand …
Chose Panopto
Cost wise, unless you have a huge audience, Panopto is better.

Both Zoom Meeting and Kaltura and for more expensive and a smaller program/company may not have the demand to justify them.
Chose Panopto
Camtasia, now TechSmith Relay, is also a screen capture program. It is very basic and just captures the screen. Panopto allows you to edit your videos more, create quizzes to incorporate into the videos, and can automatically create closed captioning for your videos, which …
Wistia
Chose Wistia
Vidyard was much more expensive even though it has tighter integration with HubSpot. This put Wistia in a better category from a cost perspective because most of the heavy lifting with automation is handled on the HubSpot side of things. Vidyard also felt like it was geared to …
Chose Wistia
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and …
Chose Wistia
I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than …
Chose Wistia
Wistia is much easier to integrate into our site than using S3 directly.
Chose Wistia
I wasn't part of the selection process.
Chose Wistia
We've used Youtube in the past, and still use it to host some videos today, but we didn't like how mainstream it feels when you embed it on a website. For one thing, you can't customize the appearance so it feels out of place with our branding and color scheme on our website …
Chose Wistia
Honestly, I haven't gotten too in-depth yet, but that is the closest thing. Gotta give that point to Wistia, though, still because in my experience, at least, trying to learn Vidyard's features did not seem to be the right path at the time when Wistia was not causing any …
Chose Wistia
Vimeo is less customizable. They both offer a free plan and paid premium plans. Vimeo doesn't have the A/B testing and ability to focus on the marketing aspect of the videos to obtain more revenue. The CTAs are much better in Wistia and are much easier to work with.
Chose Wistia
Wistia had the best site speed performance out of these competitors and had the most functionality. We really loved the ability to track usage and plays on the videos, the lead capturing, bookmarking, CTA build-outs, and all of the customizations we could do with it compared to …
Chose Wistia
Wistia is pretty comparable to Vimeo but it seems to cost more for the same features. I liked the Wistia brand and the great educational and entertaining content they produce which is largely why we chose Wistia. With a smaller budget, I would probably go with Vimeo next time …
Chose Wistia
  • Prices are better.
  • No useless options.
  • Easier to use
Chose Wistia
Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with …
Chose Wistia
Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content.
Chose Wistia
We have used Wistia so long I can't remember.
Chose Wistia
Wistia is much more user friendly and gives the ability to replace videos. Also the the statistics were easier to access and use with Wistia.
Chose Wistia
We haven't really explored other products. I've been using Wistia for so long that there was nothing like Wistia when I started. It's still a solid product for a good price.
Chose Wistia
In the past we have tried to host some of our video content in Dropbox. Wistia has proven to be a much better solution as it allows for much more flexibility in sharing the content externally and also having an easy interface for admin users to add and locate video content.
Chose Wistia
I have used Vimeo as an alternative, and I prefer Wistia for marketing and embedding videos on my site. I also use YouTube, of course.
Chose Wistia
Wistia provides the functionality that most companies need for video marketing and video hosting/analytics. When we compared with Vidyard, the cost of Vidyard was far higher, but the functionality did not seem to be much more advanced than Wistia. Wistia seems to be a good …
Chose Wistia
Wistia is slightly more expensive, but the metrics/data provided, combined with the ease of use, makes it the perfect choice for us. Being able to break videos into series/projects is very useful. Additionally, the chapter feature makes it easy to allow users to watch all or …
Chose Wistia
We looked at self-hosting videos on our client sites using AWS and Cloudflare, but we really didn't want to have to code our own product or have to deal with server configurations. Wistia made it simple to sign-up, upload, and start embedding our content on our sites. We also …
Chose Wistia
Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from …
Chose Wistia
We have found that many companies do not whitelist YouTube, and it is against policy to access the channel. By using Wistia, we can get around that predicament.
Chose Wistia
Wistia was our default choice because of the popularity and the quality of videos generated by the team. We did not evaluate other software platforms and directly went with Wistia.
Features
PanoptoWistia
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Panopto
7.0
Ratings
7% below category average
Wistia
-
Ratings
Video personalization7.00 Ratings00 Ratings
eCommerce6.00 Ratings00 Ratings
Support for advertisements7.00 Ratings00 Ratings
Video SEO8.00 Ratings00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Panopto
9.4
Ratings
41% above category average
Wistia
-
Ratings
Integration to LMS9.40 Ratings00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Panopto
8.8
Ratings
1% below category average
Wistia
-
Ratings
Video access controls9.00 Ratings00 Ratings
User management9.00 Ratings00 Ratings
Video link sharing10.00 Ratings00 Ratings
Internal video8.00 Ratings00 Ratings
External video8.00 Ratings00 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Panopto
8.5
Ratings
1% above category average
Wistia
-
Ratings
Player customization7.00 Ratings00 Ratings
Embedded videos9.00 Ratings00 Ratings
Video quality / Bandwidth controls8.80 Ratings00 Ratings
Mobile compatibility9.00 Ratings00 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Panopto
7.5
Ratings
4% below category average
Wistia
-
Ratings
A/B testing9.00 Ratings00 Ratings
Streaming quality reports6.00 Ratings00 Ratings
Per viewer tracking8.00 Ratings00 Ratings
Per video tracking8.00 Ratings00 Ratings
Video analytics dashboard6.30 Ratings00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Panopto
8.1
Ratings
7% below category average
Wistia
-
Ratings
On-Demand video7.60 Ratings00 Ratings
Live streaming7.20 Ratings00 Ratings
Impact of streaming on network8.00 Ratings00 Ratings
Video upload & format support9.00 Ratings00 Ratings
Video library / File management9.20 Ratings00 Ratings
Video portal7.80 Ratings00 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Panopto
8.8
Ratings
10% above category average
Wistia
-
Ratings
Audience polling10.00 Ratings00 Ratings
Audience Q&A / Live chat7.20 Ratings00 Ratings
Video comments9.20 Ratings00 Ratings
Best Alternatives
PanoptoWistia
Small Businesses
Wistia
Wistia
Score 9.7 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
Flipgrid
Flipgrid
Score 1.0 out of 10
Atlassian Loom
Atlassian Loom
Score 9.2 out of 10
Enterprises
Ensemble Video
Ensemble Video
Score 9.1 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PanoptoWistia
Likelihood to Recommend
8.0
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
7.0
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
9.0
(0 ratings)
Ease of integration
7.0
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
PanoptoWistia
Likelihood to Recommend
The more I used it, the more I appreciated its ease of use. If I ever ran into a situation that I felt might be a learning opportunity at some point in the future, I would simply log in, record a session, and only allow access if/when it was appropriate later. Since the more recent versions also work on mobile phones, there really wasn't a time when I couldn't record something to review or present later. During covid, teachers didn't have access to their normal equipment, and students weren't always able to get access to a robust recording setup to do their recordings. Some students actually did recordings of presentations in their cars, or in the stairwells. Portability is powerful. I think that we all run into situations where our presentation didn't go quite as well as we had intended. As Panopto grew, they focused more on allowing the user to control their content and perform some basic (I would argue more than basic) editing, which made actions like awkward pauses easy to "fix" as you could create smooth, blended transitions easily.
Read full review
It's so awesome to see my videos come up on Google Search. A click brings viewers right to my website!!! Incredibly powerful. If I were just posting on YouTube, visitors would end up there and then off to the next best cat video instead of taking action with me on my website.
Read full review
Pros
  • It captures multiple streams simultaneous (video, desktop, audio only etc) and is pretty smart when it comes to working with imported PowerPoint Decks.
  • The end product can easily be shared in multiple formats and it has pretty rich content editing abilities for doing basic post-production clean up.
  • They have recently introduced an in-line quizzing feature which can integrate with your LMS's Gradebook.
  • The Analytics feature is very strong - we can get student level analytics when we integrate/embed the videos into our LMS.
Read full review
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
Read full review
Cons
  • Captions are always a problem for us. We would like to caption all our videos and currently, the automatic captioning is not very good.
  • We would like integration with our VLE grade book to allow seamless submission and grading for students.
Read full review
  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Read full review
Likelihood to Renew
No answers on this topic
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Read full review
Usability
Needs some work, but I'm sure improvements will come over time
Read full review
I just love the interface and the way things are organized. You can find all of the various controls and have the ability to enable/disable each. You can also get to help quickly from any screen. The screens are not cluttered and have a good use of whitepace, without the need to page through controls or reload the screen.
Read full review
Reliability and Availability
No answers on this topic
After several years, we have not come across a situation for which Wistia was not available when needed.
Read full review
Performance
No answers on this topic
Couldn't be happier with the overall performance of the platform. Videos load fast, rarely have loading issues, look sclean and the styling and sizing doesn't have issues. The data comes in quickly and in real time. Also, on the administrative side, the videos seem to upload well without much issue. There's always issues uploading video, but we had way less upload issues with Wistia than with Vimeo.
Read full review
Support Rating
Panopto has been quick to answer any questions, but their rollouts and updates have caused issues where we felt a little blindsided by unexpected changes. Their development cycle is slow and often their promises for future updates have been extremely slow or never come.
Read full review
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
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Implementation Rating
No answers on this topic
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
Read full review
Alternatives Considered
Panopto has the best captioning features that I've seen for a video repository. This enables us to caption videos quickly and efficiently. It also has tags and chaptering which makes viewing videos easier. We can also link videos inside Panopto to outside entities without needing them to have a Panopto account. Panopto works best if you have a LOT of video content, but if you only have some or don't care about organization, SharePoint (or Microsoft Stream) might be a cheaper/more efficient option.
Read full review
Wistia is in the process of making their livestreaming way better than the free alternative like YouTube and a well known competitor like gotomeeting. It's easy to add in cohosts, interact with chat members, add in polls and other features which can be a bit clunky on gotomeeting.
Read full review
Scalability
No answers on this topic
We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
Read full review
Return on Investment
  • During the pandemic, Panopto allows our faculty to quickly stage up lectures that were normally delivered in person, and these recordings reached thousands of students who could not come to campus for class.
  • Both faculty and student report high satisfaction with the flexibility and convenience of having Panopto video content available in a course to watch and rewatch for learner reinforcement.
  • Panopto's adaptable media distribution reduced impact on student technology and internet speeds when they might not have access to broadband connections, allowing them to continue to access essential course materials.
  • Speech to text capabilities. increase accessibility compliance of media content.
  • Archiving training materials in Panopto allows faculty, staff, TAs, and students to easily find recordings for reference.
Read full review
  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
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ScreenShots

Wistia Screenshots

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