Wistia

We use Wistia to host all of our video content. Whether it's our product overview videos, webinar recordings, tutorial videos for our support site or tips and tricks for educators, Wistia gives us the ability to easily add, adjust and track analytics for videos to see how they are performing. Plus, Wistia integrates into our CRM system (HubSpot) to allow us to build follow up emails and outreach plans around user activity like watch times on specific videos, clicks and engagements. With other added features like chapters and transcripts, we can really use the power of Wistia to make our videos as accessible as possible to anyone who is viewing it.

• Accessibility features
• Integration into CRM
• Data and analytics review

• Wistia has has a positive impact on our engagement from customers and leads because of the extra tools it offers compared to free services like YouTube

YouTube Live and GoTo Meeting

Mailchimp, monday.com, HubSpot CRM

We use all the marketing and accessibility tools WISTIA offers. From calls-to-action, chapterizing, video SEO, and branding the video controls, we could not imagine a more powerful tool to support our brand and offerings. We teach video production and marketing basics and take the time to teach the difference between WISTIA vs. YOUTUBE vs VIMEO. We are obviously HUGE fans of WISTIA and longtime users. We are super fans of their engaging team. They are a fun and highly creative bunch.

• Branding
• Easy of use
• Visual Appeal

• Only positive.

Vimeo

I needed a place to host evergreen video content for my clients in a way that was easy to manage, looked professional on my website, and could provide some level of viewing statistics and analysis. Their features for marketing, advertising, and creating lead magnet videos are great as well. I love the feature where people can watch the first portion of content before being prompted to enter their email address in order to see the rest of the video.

• Customized branding
• Website embed capability
• Lead capture

• Doubled lead capture from lead magnet on website from one year to the next.
• Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
• Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.

Vidyard and Vimeo

Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and to be able to track views and user engagement. The platform is easy to use and maintain and has integrations with Marketo which we use for our email campaigns.

• Tracking video views.
• Tracking user engagement.
• Ability to embed videos on website and email campaigns.

• Allows us to see which campaigns are effective.
• Allows us to see what content our customers are engaging in.
• Ability to deliver quality training and marketing videos to our customers.

Vimeo and Vidyard

Calendly, GoToMeeting

Wistia is the platform we upload and share company videos inside our organization and outside to customers. Wistia's tools have supported multiple teams inside our company and make content easily sharable to the public we market to. Every month, our videos are sent to and viewed by hundreds of individuals.

• Library organization
• Shareable links
• Ease of access

• Coval Homes Sales - the last three years have been our most profitable, and Wistia helping our videos get out there has definitely been a big part of that.
• Coval Homes Marketing - Wistia was the choice years ago, and they haven't regretted it.
• Overall, videos have become a big part of our initial process to get leads and close deals. Wistia has definitely helped facilitate that process.

Vidyard

Buildertrend, Microsoft Excel, Bluebeam Revu