Parrot Analytics vs. Tracxn

It is well suited for products where there are a lot of users at scale performing and interacting with the platform. Also where businesses need to take informed decisions based on mass users performing actions at scale. Therefore demand analytics tools like Parrot can be a real boon for such businesses. It is less appropriate for those who are not having users at that scale. Scale is very important I believe and analytics can be even more powerful once we have a lot of data on our hands.

Incentivized

I would highly recommend this product to a collogue or a customer business. It served me well and my team members all loved using this product. Data management makes working at my company a lot better. User interface really easy to learn and understand the different options within the program.

Incentivized

• In-depth Demand Analytics of core features.
• Proper recommendations of features.
• Popularity tracking of the core data that we have and mapping with users.

Incentivized

• Data management
• User friendly
• User centric

Incentivized

• Audience behaviour dataset can be improved.
• Demand tracking for features can have more metrics to get even more granular.

Incentivized

• Sector reports could be better e.g. competitors like CB Insights do a better job at it.
• Pricing is a bit steep, when compared to peers like Dealroom.
• Credibility of the data is a question mark (CB Insights has way more traction with investors).

Incentivized

Tracxn lacks the comprehensiveness of a CBInsights but makes up for some of it by keeping a much lower price. However, it is still more expensive compared to some of the other similar databases in the marketplace (e.g. Crunchbase, DealRoom). Hence, it needs to work on its pricing or improve in certain areas (e.g. sector reports) to justify that price.

Incentivized

• We were able to capture data metrics by almost 25% more as compared to another analytics tool we previously used.
• Recommendations of new data grew by at least 15%.

Incentivized

• Positive: Reduced time to source information.
• Positive: Helped in sharper insights, leading to better outcomes on scouting engagements.
• Negative: Pricing is on the higher side.

Incentivized