Parse.ly vs. Supermetrics

Parse.ly

Supermetrics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Parse.ly	Score 7.8 out of 10	N/A	Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.	N/A
Supermetrics	Score 10.0 out of 10	N/A	Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.	$29 per month per user

Pricing

Parse.ly

Supermetrics

Editions & Modules

No answers on this topic

Essential: $29
per month per user
Core: $159
per month per user

Offerings

Pricing Offerings
Parse.ly	Supermetrics
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Required

No setup fee

Additional Details

—

In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.

More Pricing Information

Community Pulse
	Parse.ly	Supermetrics
Considered Both Products	Parse.ly Verified User Anonymous Chose Parse.ly Parse.ly provides clearer insights into what stories are performing strongly in real time. Its interface is more user-friendly and it is easy to compare different time periods, titles or author statistics. Chartbeat had a website overlay to show where readers are going on site, … Incentivized Helpful? Verified User Anonymous Chose Parse.ly Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the … Incentivized Helpful? Verified User Anonymous Chose Parse.ly Faster feedback and quicker visualization than what Google provides. However, it obviously can't get as specific or in-depth as Google Analytics Incentivized Helpful? Verified User Anonymous Chose Parse.ly N/a Incentivized Helpful? Verified User Anonymous Chose Parse.ly Doesn't come with an integrated overlay like Chartbeat, but is more intuitive (just) than GA. Seems more accurate and detailed than Chartbeat but less than GA. It's my go-to for day-to-day traffic engagement but monthly I'm more likely to look at in-house GA-generated reports. Incentivized Helpful? Verified User Anonymous Chose Parse.ly I have not used or evaluated any other platforms similar to Parse.ly. Incentivized Helpful? Verified User Anonymous Chose Parse.ly Parse.ly is way better because of how much more user-friendly and intuitive it is. Incentivized Helpful? Verified User Anonymous Chose Parse.ly Parse.ly is the most comprehensive interface and system. Incentivized Helpful? LW Latrice Williams Reporter Chose Parse.ly I have not tried other products that are similar. Incentivized Helpful? Verified User Anonymous Chose Parse.ly Have nothing similar to compare it with. Incentivized Helpful? Mark Chiles Senior Vice President, Digital & Chief Digital Officer Chose Parse.ly Parse.ly gives a more detailed look into how content is performing, versus the overall site metrics provided by Google Analytics. Incentivized Helpful? Verified User Anonymous Chose Parse.ly Firstly, I didn't make the business decision to use Parse.ly. I'm just an employee using it. However, the first thing you notice is the change in appearance. Parse.ly's dashboard looks far more complicated than Chartbeat's and the black, white, and green theme [are] not as … Incentivized Helpful? Verified User Anonymous Chose Parse.ly Google Analytics and DashThis Incentivized Helpful? Verified User Anonymous Chose Parse.ly Parse.ly has very rich products and market use in media for content analytics. [The] dashboard provides [a] holistic view on the overall site visitor's information and what needs improvements. [The] dashboard is divided based on sections, author, posts, pages, etc., on the site … Incentivized Helpful? Verified User Anonymous Chose Parse.ly Adobe Analytics is our organization's "official" data source and provides a much more in-depth feature set and customizable reporting tool. It's much less user-friendly than Parse.ly but can provide more detailed reporting. Google Analytics is used by my organization as a … Incentivized Helpful? Jonathan Miltimore Managing Editor Chose Parse.ly I used Google Analytics for years. I loved it and still love it. Google Analytics isn't as robust as Parse.ly and doesn't have some of the same capabilities, nor do I trust the data as much. But Google Analytics is still really good, and it's free. If I were at a … Incentivized Helpful? Verified User Anonymous Chose Parse.ly Parse.ly is far more user-friendly than Google Analytics, which feels like a developer's tool by comparison. Parse.ly feels like it is designed for ease of access and use. While analyzing trends is more difficult in Google Analytics, it is straightforward in Parse.ly. Google … Incentivized Helpful? Iris Hong Reporter Chose Parse.ly I've used other web analytics tools such as Google Analytics, Baidu Analytics, and SiteCatalyst. Incentivized Helpful? Verified User Anonymous Chose Parse.ly I use then in tandem; where Parse.ly lacks, I go over to Google Analytics and vice versa. Sometimes I need to look deeper at referral sources and that is where Parse.ly isn't as strong, especially if I am looking at a bigger set of content. Incentivized Helpful? Verified User Anonymous Chose Parse.ly We used Chartbeat, which wasn’t as user friendly. Incentivized Helpful? AH Alex Hughes Editor Chose Parse.ly Parse.ly works better than Google Analytics. This is mainly due to its simplicity whereas Google Analytics can quickly become quite complicated with a lot of moving parts. Parse.ly, on the other hand, is quick to learn and understand while also providing a lot of information. Incentivized Helpful? Alice Marshall eCommerce Staff Writer Chose Parse.ly Parse.ly offers a more friendly user experience, with better ease in navigating the software. Incentivized Helpful? Verified User Anonymous Chose Parse.ly Parse.ly is easier to use and more self-explanatory than Google Analytics. The site essentially explains itself upon visiting it. Chartbeat was quite good but I believe Parse.ly provides more granular details on web traffic and gives the user more insights into how and why … Incentivized Helpful? Omar Raya León Technical Writer Chose Parse.ly Parse.ly is easier to track and to understand for me than the features that Google Analytics offers. Nonetheless, graphics seems to be more complex in Google's environment, which [I feel] can be a weakness for Parse.ly in the case of Data Analysts. Although, both are used in … Incentivized Helpful? KW Kevin Wu Principal Analyst Chose Parse.ly It captures reader time spent much more accurately. Incentivized Helpful?	Supermetrics Verified User Anonymous Chose Supermetrics Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics … Incentivized Helpful? Verified User Anonymous Chose Supermetrics Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case. Incentivized Helpful? Verified User Anonymous Chose Supermetrics Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the … Incentivized Helpful? Trevor Irish Digital Marketing Analyst II Chose Supermetrics I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data … Incentivized Helpful? Lindsay Halsey Co-Founder Chose Supermetrics We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too. Incentivized Helpful? Austin Voigt Senior Analyst - Paid Media Chose Supermetrics Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your … Incentivized Helpful?

Features

Parse.ly

Supermetrics

Web Analytics

Comparison of Web Analytics features of Product A and Product B
	Parse.ly 7.6 Ratings 5% below category average	Supermetrics - Ratings
Lead Conversion Tracking	6.20 Ratings	00 Ratings
Bounce Rate Measurement	6.70 Ratings	00 Ratings
Device and Browser Reporting	8.30 Ratings	00 Ratings
Pageview Tracking	8.20 Ratings	00 Ratings
Event Tracking	7.80 Ratings	00 Ratings
Reporting in real-time	8.40 Ratings	00 Ratings
Referral Source Tracking	7.60 Ratings	00 Ratings
Customizable Dashboards	7.60 Ratings	00 Ratings

Best Alternatives
	Parse.ly	Supermetrics
Small Businesses	StatCounter Score 9.0 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Siteimprove Score 10.0 out of 10	Alteryx Platform Score 8.9 out of 10
Enterprises	Optimal Score 9.0 out of 10	Alteryx Platform Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Parse.ly	Supermetrics
Likelihood to Recommend	7.8 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	8.7 (0 ratings)	- (0 ratings)
Usability	7.7 (0 ratings)	- (0 ratings)
Support Rating	7.8 (0 ratings)	- (0 ratings)

User Testimonials
	Parse.ly	Supermetrics
Likelihood to Recommend	For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content. Incentivized Verified User Anonymous Read full review	If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source. Incentivized Timothy McCormack VP, Media & Analytics Read full review
Pros	Real-time metrics are great and help us decide what content to follow up on. Audience segmenting is key, helps us determine where we're strong and where we're not. Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing. Incentivized AC Andrew Capps Reporter Read full review	Supermetrics is easy to use, the ui is helpful for creating queries. Supermetrics allows to run the created queries on triggers. Supermetrics allows to connect with different data sources like Google analytics etc ., Supermetrics sends alert on the failure of queries to the desired email address Incentivized Verified User Anonymous Read full review
Cons	Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform. I would like to be able to compare traffic more than one year ago. Now I'm limited to one year. Some more customization of reports (or maybe more training). Incentivized Verified User Anonymous Read full review	Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them. No public data for LinkedIn. Definitely requires knowledge on how to use Google Data Studio. Incentivized Trevor Irish Digital Marketing Analyst II Read full review
Likelihood to Renew	Cost is always a factor when considering any renewal, so we will always see how that compares to other offerings, but we have been pleased with the functionality from Parse.ly. Importantly, it has engaged news teams, and writers can easily assess their own performance--it is not just a management tool. This wider take-up makes it more likely that we would renew. Incentivized Verified User Anonymous Read full review	No answers on this topic
Usability	The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine. Incentivized Mark Chiles Senior Vice President, Digital & Chief Digital Officer Read full review	No answers on this topic
Support Rating	Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data). Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the effectiveness of content changes, which is particularly important for content-heavy sites that need to iterate quickly. Incentivized Verified User Anonymous Read full review	Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment. Incentivized Verified User Anonymous Read full review
Return on Investment	Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though. Incentivized Verified User Anonymous Read full review	Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system. Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics. Time! We save a lot of time on our monthly reports thanks to Supermetrics. Incentivized Lindsay Halsey Co-Founder Read full review
ScreenShots	Parse.ly Screenshots	Supermetrics Screenshots