PathFactory vs. Uberflip

PathFactory

235 Reviews and Ratings

Uberflip

95 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
PathFactory	Score7.8 out of 10	N/A	PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.	N/A
Uberflip	Score8.2 out of 10	N/A	Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user…	N/A

Pricing

PathFactory

Uberflip

No answers on this topic

No answers on this topic

Pricing Offerings
PathFactory	Uberflip
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

No setup fee

Required

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Community Pulse
Key User Insights
	PathFactory	Uberflip
Considered Both Products	PathFactory Eleni Mitzalis Sr Manager Demand Generation in Marketing at Contentsquare (Computer Software, 1001-5000 employees) Chose PathFactory We directly evaluated Uberfip and PathFactory, and PathFactory fit our use case more. They were more marketing user-focused, whereas Uberflip's main user was sales. Integrating insights into our different systems was key, and PathFactory was the only tool that could do that. … Incentivized Helpful? Jamie Newton Demand Generation Marketing Manager in Marketing at Vector Solutions (Public Safety, 501-1000 employees) Chose PathFactory I have evaluated Uberflip. PathFactory seems to parallel a lot of features, but it's more affordable. Incentivized Helpful? Julie Herd Sr. Director, Marketing in Marketing at Yotascale (Information Technology & Services, 11-50 employees) Chose PathFactory Uberflip did not have the depth of analytics and reporting, and the interface was very difficult to understand. We were never able to get the content insights that we needed on how users engaged with our content from that system. Incentivized Helpful? Verified User Chose PathFactory While we considered Uberflip, we ultimately chose PathFactory because we felt it met the needs of our business better. We feel the support PathFactory has given us has been more useful than what you would get with Uberflip. We also liked the analytic and dashboard tools better, … Incentivized Helpful? Vivek Tiwari Marketing Operations Lead in Marketing at Vena Solutions (Financial Services, 201-500 employees) Chose PathFactory Used Uberflip for the past 3+ years. A vastly superior product when it comes to hyper-personalization and better user journey mapping across all of out marketing domains. Incentivized Helpful? Connor Holbert Digital Marketing Specialist in Marketing at Cleo (Information Technology & Services, 201-500 employees) Chose PathFactory We chose PathFactory over Uberflip because they seemed better equipped for a B2B software company. In addition, their sales pitch of a Netflix style approach to our content appealed to our entire team. Incentivized Helpful? Verified User Chose PathFactory We also considered Uberflip for our content strategy. PathFactory appeared to be a better user experience both for the business leveraging it and for users viewing content. I have found that the features and ease of use within PathFactory make it a more robust yet simplified … Incentivized Helpful? Verified User Chose PathFactory I have nothing against Uberflip, they have a wonderful product as well. I particularly like Pathfactory's playlist-like track layouts, Uberflip uses content hubs with tile-designs. I also have to say that our Pathfactory account team and the whole executive team have been … Incentivized Helpful? Tristan Galvan Marketing Communications Manager in Marketing at Provation Medical (Information Technology and Services, 201-500 employees) Chose PathFactory Uberflip seemed good for the pop-up, next step type of experience, but their page options seemed very one-note and not very attractive. Marketo would have been an easy to "switch-on" option, but every service or feature required another subscription, and even with all the bells … Incentivized Helpful? Verified User Chose PathFactory We looked at both PathFactory and Uberflip, both companies have some similarities and some differences, and we ultimately went with PathFactory as it better suited our company needs. Incentivized Helpful? Verified User Chose PathFactory While Uberflip has a more modern UI in displaying the content, it is rather limited to flipbooks or PDFs and does not prove the level of insight or experience as PathFactory. Additionally, PathFactory had better reporting and analytics than Uberflip. These two reasons alone … Incentivized Helpful? Verified User Chose PathFactory Uberflip is very flexible in that you can take content and place it directly within an email as a thumbnail. If PathFactory can do this, I am not aware and apologize. A thumbnail linking directly to the content is simply included within the body of an email in Uberflip. Incentivized Helpful? Jessica Pope Digital Channels Strategist at Cisco (Computer Networking, 10,001+ employees) Chose PathFactory We also evaluated Folloze, it was not on the product list. I was not involved in the platform evaluation process, so I can't speak too much to this question. I have seen Uberflip demos and it's just a very different platform. In my opinion, Uberflip is built more for larger … Incentivized Helpful? Verified User Chose PathFactory Pathfactory is better overall in terms of user experience and customer service. Incentivized Helpful? Indre Wakil Senior Global Demand Generation Manager in Marketing at Bizzdesign (Computer Software, 51-200 employees) Chose PathFactory Similar functionality, easier UX, and lower price. PathFactory seemed a more appropriate tool for an organization of our size where we can't afford to have the whole department engineering a content hub. We needed a quick and easy-to-use tool to deliver value fast. Incentivized Helpful? Verified User Chose PathFactory Pathfactory is better on several levels: usability, scalability, platform support, integrations, and content consumption control. Incentivized Helpful? Julia Brocato Marketing Automation Manager in Marketing at Invoca (Computer Software, 201-500 employees) Chose PathFactory I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual … Incentivized Helpful? Valerie Carboni Castillo Freelance Writer in Marketing at TrustYou (Computer Software, 51-200 employees) Chose PathFactory At the end of the day, it came down to service. I think many content management platforms have similar features, but I felt a sense that PathFactory would care about us after we became customers, and that's exactly what happened. 3 years later, they know we are a happy client, … Incentivized Helpful? Verified User Chose PathFactory PathFactory was a better solution for us. Incentivized Helpful? Darya DeMaso Field Marketing Manager in Marketing at ServiceMax (Computer Software, 201-500 employees) Chose PathFactory The user experience and ease of creating tracks led us to choose PathFactory. Incentivized Helpful? Naor Chazan Chief Marketing Officer in Marketing at TrialScope (Computer Software, 11-50 employees) Chose PathFactory I used the incumbent for probably 6 or 7 years across 3 companies. I made the switch due to enhanced analytics engine and the sophistication of the track based content system that is offered by PathFactory. I am very happy with my decision and couldn't imagine doing content … Incentivized Helpful? Verified User Chose PathFactory PathFactory’s analytics and look and feel were the main reasons for choosing it. Only downside was the price as it’s expensive. Incentivized Helpful? Kathleen Wong Manager, Growth Marketing in Marketing at Fiix Software (Computer Software, 51-200 employees) Chose PathFactory Unfortunately, I was not part of the buying process. Incentivized Helpful? Trevor Rasmussen Senior Product Marketing Manager - Retail Banking in Marketing at Deluxe Corporation (Financial Services, 5001-10,000 employees) Chose PathFactory I thought PathFactory just had a better solution for helping more areas within our marketing team. We were trying to solve for challenges within demand gen, digital marketing, and other aspects of our team. This was the most robust option we found! Incentivized Helpful?	Uberflip Jana Gauvey Marketing Operations Program Manager in Marketing at Rand Worldwide (Information Technology & Services, 501-1000 employees) Chose Uberflip We were evaluating apples and oranges, really. At the time of our evaluation, PathFactory was more of a system (called LookBookHQ at the time) to create individual landing pages. Content was not really centralized or reported on outside of the individual page created. We are … Incentivized Helpful? Jesse Miller ABM Manager in Marketing at NextRoll (Computer Software, 11-50 employees) Chose Uberflip Ceros is a completely different type of tool, and didn't have the full functionality we needed. PathFactory was good but lacked some ABM features for customization. Overall, we chose Uberflip because of all the integrations and ABM functionality we were after. They also wow'ed … Incentivized Helpful? Sam Macleod Director, Digital Marketing in Marketing at Beamery (Information Technology & Services, 201-500 employees) Chose Uberflip We preferred the vision for Uberflip and the team we worked with. It has an aggressive development roadmap and they roll out features quickly, including better integrations with our wider tech stack - including 6sense, salesforce, and Marketo, Incentivized Helpful? Verified User Chose Uberflip Uberflip is a simpler solution and gets the job done. Yes, there are more bells and whistles with some of the enterprise level solutions, but they are going to be more costly and complex. Uberflip gives you what you need to get the job done for the most part. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
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	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

PathFactory

Uberflip

Comparison of Content Publishing features of PathFactory and Uberflip
Feature	PathFactory 9.0 140 Ratings	Uberflip - Ratings
Content hub	9.4133 Ratings	00 Ratings
Forms / Gated content	9.3133 Ratings	00 Ratings
Embedded CTAs	8.5117 Ratings	00 Ratings
Content distribution	9.09 Ratings	00 Ratings
Content promotion	9.06 Ratings	00 Ratings
Content automation	9.0104 Ratings	00 Ratings

Comparison of Content Reporting & Analytics features of PathFactory and Uberflip
Feature	PathFactory 9.0 140 Ratings	Uberflip - Ratings
Audience profiling and targeting	9.5114 Ratings	00 Ratings
Closed-loop tracking and reporting	9.4109 Ratings	00 Ratings
Content performance analytics	8.2139 Ratings	00 Ratings
Campaign optimization dashboard	8.98 Ratings	00 Ratings

User Ratings
	PathFactory	Uberflip
Likelihood to Recommend	8.5 (141 ratings)	8.0 (63 ratings)
Likelihood to Renew	9.0 (7 ratings)	9.0 (12 ratings)
Usability	9.3 (3 ratings)	9.8 (8 ratings)
Availability	10.0 (8 ratings)	9.1 (2 ratings)
Performance	10.0 (8 ratings)	7.3 (1 ratings)
Support Rating	9.1 (4 ratings)	3.1 (8 ratings)
In-Person Training	8.2 (1 ratings)	- (0 ratings)
Online Training	10.0 (7 ratings)	10.0 (1 ratings)
Implementation Rating	10.0 (7 ratings)	10.0 (2 ratings)
Configurability	9.0 (2 ratings)	- (0 ratings)
Ease of integration	9.3 (2 ratings)	- (0 ratings)
Product Scalability	8.6 (2 ratings)	- (0 ratings)
Vendor post-sale	9.3 (2 ratings)	10.0 (1 ratings)
Vendor pre-sale	9.0 (2 ratings)	10.0 (1 ratings)