Pendula vs. Zoho Survey

We used Pendula as part of our re-engagement program. This was valuable, as we were able to connect with 40,000 or more names. Knowing that either a significant telesales team effort--too expensive and not enough people--would be implausible. We designed an interactive SMS journey that allowed us to begin the process of taking the 40.000 and discovering those who were willing to shop with us again automatically. We also found that promotions and blasts worked really well, were very easy to set up and run, and then the automation on the back to create the Salesforce opportunity. We have also engaged with custom objects and were able to trigger events on internal activities and sales status, such as shipping notifications.

Like all Zoho products, if you are using Zoho CRM than I would highly recommend Zoho Survey. The insights you can get out of staying only in one program (Zoho CRM) is so powerful for users. While it takes an admin or marketing person to configure the surveys in Zoho Survey, users within Zoho CRM never have to actually go to Zoho Survey to see responses as they are available right in front of them in the CRM. If you are looking for a stand alone survey app, Zoho Survey will meet your needs. It has all the functionality one could need to build a basic, intuitive survey. If you're looking for a survey to be very aesthetically pleasing with graphics or custom themes or the like, there may be better options.

Incentivized

• EOFY campaigns that drove limited time, limited release offers. We could segment our targets and engage those most likely to respond well.
• Limited release wine offers, again targeting the right buyers, and then designing a series of interactions with them. This enabled sales reps to speak to those most warm.
• Customer re-engagement. We have very many historical customers. We were able to reach 30,000 or so people and then lead them through several steps towards re-engagement.
• Targeting smaller customer segments was made easy due to the deep integration with Salesforce. We could create campaigns to account owners of contacts that met criteria--which provided a deeply personal experience.

• Lets us get feedback from clients on how they felt the Engineer did.
• It shows us the knowledge needs if any for each engineer and shows and tells us what to improve on.
• Allows us to have an organized way to audit the first line of support calls and services and the volume of traffic we get month to month.

Incentivized

• Navigating a variety of journeys can get tricky. They have been steadily improving the interface here.
• Managing launch times and turning campaigns on and off can be cumbersome.
• Naming, tagging, and cross-journey reporting would be great.

• It can be a little "clunky" if you are not experienced in how Zoho Products work
• The pricing is a little harder to grasp than other products
• Customization is not as flexible as some other products out there

Incentivized

Zoho Survey is really easy to use. We've used Doodle and Survey Monkey in the past, and Zoho Social is just as easy, if not easier to use.

Incentivized

Zoho's support is always quick to respond and troubleshoot any issues

Incentivized

We found the user interface, the customer service, and the feature sets worked very well for us. Pricing was also affordable.

(Other survey apps were not listed to choose from, so this section is irrelevant). Compared to Doodle or Survey Monkey, Zoho Survey has everything you need in a survey app as part of your Zoho One suite. It can also integrate well with Zoho's other apps to get a more complete data picture on your contacts.

Incentivized

• We were able to activate a large number of old customers
• We generated significant revenues and fast sales
• We have been able to run multichannel campaigns to great effect

• It's all positive because we use it solely for NPS which, if taken seriously, can definitely assist in making your company successful!

Incentivized