Easy-to-use product; great customer success program
Pros
- EOFY campaigns that drove limited time, limited release offers. We could segment our targets and engage those most likely to respond well.
- Limited release wine offers, again targeting the right buyers, and then designing a series of interactions with them. This enabled sales reps to speak to those most warm.
- Customer re-engagement. We have very many historical customers. We were able to reach 30,000 or so people and then lead them through several steps towards re-engagement.
- Targeting smaller customer segments was made easy due to the deep integration with Salesforce. We could create campaigns to account owners of contacts that met criteria--which provided a deeply personal experience.
Cons
- Navigating a variety of journeys can get tricky. They have been steadily improving the interface here.
- Managing launch times and turning campaigns on and off can be cumbersome.
- Naming, tagging, and cross-journey reporting would be great.
Most Important Features
- Easy-to-use interface for creating SMS journeys is excellent
- Integration with all objects in Salesforce
- Passing of information back to Salesforce so we can uses Salesforce reporting
- Customer service made a massive difference, from technical to campaign ideas
Return on Investment
- We were able to activate a large number of old customers
- We generated significant revenues and fast sales
- We have been able to run multichannel campaigns to great effect
Other Software Used
RingDNA
