Persado in New York offers their "Message Machine" natural language technology, which leverages a comprehensive marketing language knowledge base of over one million words and phrases, powered by AI and data science. Persado is designed to unlock the power of words to engage consumers like never before, one by one, moment by moment, across every marketing channel, driving improvements in brand engagement and revenue performance.
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WRITER
Score 8.4 out of 10
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WRITER is an end-to-end platform for building, activating, and supervising AI agents across the enterprise. It empowers IT and business teams to collaboratively build agents that automate work, improve decision making, and drive business outcomes.
Phrasee wasn't an option to select, but we did evaluate them after hearing about them at a digital marketing summit. I liked what they were doing and the emails they were sending, but the pricing structure was outrageous! There was a 0% chance our CFO would approve the budget. …
I tried to find the learning platforms on your search bar but nothing returned. It's basically a contest on who can implement our company's training point of view in all of their training assets/workflows. None of the 5 companies can match what WRITER did. This is because we …
I did not select WRITER, as it was selected by my predecessor. I am not sure they even evaluated the tool against others, as I heard it was used at her previous organization. WRITER would not have been on my tools to evaluate and I most likely would have went with Jasper.
I use both. Copilot does a great job of sources content but lacks good outputs. Writer can import that content and make the deliverable understandable and useful.
Writer's "recipes" and workflow approach allow me to think through the process of generation better than an open-chat format like ChatGPT or Gemini. It also is more flexible than Jasper (at least when I tested both).
Grammarly notoriously falls short on inclusive writing suggestions. Grammarly always missing out on punctuation that Writer's app picks up. The free version of Grammarly doesn't allow you view suggestions at-a-glance.
The Writer Chrome extension provides a helpful side-panel …
i find Writer a more comprehensive tool, although ChatGPT's ability to write social media posts is similar to that of Writer. Writer can tackle longer pieces of writing. their summarisation skills are comparable.
Writer has the best quality writing I've come across. Writer is also best in class when it comes to applying brand voice in a way that feels human and authentic. I also love the clean interface. I don't get distracted; I just get down to writing. The Learning Center is also a …
Each other tool has AI capabilities, but Writer is a communication or marketing team's best friend. So much of what we do is driven by the written word and needing to craft a ton of it in short order. Writer helps us sound like we're writing for the company, gets us from blank …
I love how Writer's interface is clearly designed as an entire page -- instead of a tiny textbox at the corner of the screen. I also appreciate the emphasis on privacy and security.
Writer is one of the more affordable AI writing assistant platforms but it doesn't have as much depth as some of the others for SEO analysis and optimization recommendations. Writer's focus is definitely more on copywriting aspects of content creation vs optimization.
Castmagic is harder to use (its UX leaves much to be desired) but for content creation, its abilities are superior than Writer's. I actually use both programs. I appreciate that Castmagic automatically provides a transcript.
Writer is best tool among its competitors as it does the automated correction and automated sentence completion very well. Also, it's following the data security guidelines so we know that our data is safe with Writer. Writer makes the sentence with AI and gives a good impact …
Wordpress is not very clear about the tools that are available with some themes over others. Instead, Write has multiple functions and makes the work complete in its entirety. It's easy to navigate and it also allows me to use multiple accounts. It has database links and at the …
Helps my team get material ready for publishing as fast as possible It's very customisable and helpful for purposes beyond simple grammar and spelling checks. We can use it to ensure punctuation/formatting consistency, naming consistency (we use a lot of proprietary …
Grammarly is very advanced, but I use Writer as It offers me additional features like word count, a cleaner interface, and a word processor for taking notes.
Persado is an excellent tool for a small marketing team seeking to "work smarter, not harder." The tool itself is simple to use and generates instant results, all while learning and reporting at a deeper level than a human on a marketing team could. We have been able to reach the right eyes within our audience at the right time, improving open rates and generating more revenue from our promotional emails.
I think Writer is perfect for marketing professionals who need to draft copy about dense topics and subject matter, such as within tech and product companies. It bridges the gap of knowledge between marketer and engineer and saves the former countless minutes to bring what the latter develops to the marketplace
They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.
Rewrite tool is incredibly helpful; both in the Writer environment and the Google Chrome extension. Not buggy or laggy like other extensions I've tried.
Ask Writer allows me to engage with documents in a conversational manner, instead of spending time crafting and sharpening my prompts.
Quality responses from Ask Writer. Unlike other GPTs that are riddled with mistakes and hallucinations, I can use Writer confidently without being paranoid about triple-checking my work. I've used Writer for one year now and only found one error in that time.
Not so much a con, but area for improvement: an option to have reports generated automatically and sent to me weekly or similar. It would automate my learning and understanding of how the tool is working.
When we write control subject lines that include emojis, I have to go outside of Persado to find the emoji I want to use, copy, and come back to Persado. However there is a button to add emojis to the Persado generated subject lines.
Since Persado integrates with our ESP, Bronto, we'd really like to see more to the connection such as sharing conversion and revenue data.
i do find the organisation a bit confusing, like the functions available in 'ask Writer' being separate to the main window. there were lots of functions i wasn't able to find intuitively that we needed a support call for
asking for a summary of key points doesn't always pick up the main points
Phrasee wasn't an option to select, but we did evaluate them after hearing about them at a digital marketing summit. I liked what they were doing and the emails they were sending, but the pricing structure was outrageous! There was a 0% chance our CFO would approve the budget. To add salt to the wound, they also charged outrageously for a trial period. Ugh - as much as I wanted it, there was no way I could justify the ROI. Enter Persado. I got an email from a sales rep which accompanied a resource. I got excited but hesitated. I then saw they offered a free 14-day trial. Wait - what?? Free?! Yes. Wendy gave me the grand tour and holy cannoli I was immediately impressed with the results of our very first send. And it's only gotten better. Sorry Phrasee, I'm with Persado now.
I tried to find the learning platforms on your search bar but nothing returned. It's basically a contest on who can implement our company's training point of view in all of their training assets/workflows. None of the 5 companies can match what WRITER did. This is because we would be needing a blank canvass to paint our vision of what a perfect training looks like; the other platforms may or may not be open to some of the suggestions that we might IMMEDIATELY need; since WRITER is just a regular Full-Stack AI platform and we already pay for it; we did not need to find another solution for this and potentially saved hundred thousand dollars
Granted these numbers are driven by a number of other factors as well, our email marketing program has grown by 44% and 35% in the last 2 years respectively. More email opens from Persado subject lines has certainly contributed to this growth.
Open rate improvement of 11% between control subjects and Persado subjects.
Click rate improvement of 27% between control subjects and Persado subjects.
