Piano Activation vs. UXPressia

Piano Composer is well suited to news publishers in particular currently, but in theory this tool could be used by any organisation that relies on a paywall or advertising to generate revenue. Their increasingly powerful segmentation tool would also be very useful to many companies, as you can target particular users very easily or rely on their algorithms to do it for you and learn to optimise over time. I also think that if you have a sales pipeline/funnel that you want to nurture users through, Piano Composer can help you to do that.

Incentivized

I only use UXPressia for my journey maps, personas, and empathy maps. I have been using this tool for years and I see no reason to go elsewhere.

Incentivized

• Very easy to use interface
• Powerful algorithms to improve targeting
• Great engagement with clients about improvements and future roadmaps

Incentivized

• The finished product is visually pleasing
• It is simple to export and combine journey maps, personas, and empathy maps into PDFs
• There is a large number of stock photos to choose from when creating personas

Incentivized

• Acquires companies often and integration of these sometimes cause bugs and outages
• Can be slow to load sometimes
• Any custom work you need done by their developers takes far too long

Incentivized

• The only issue I sometimes face is that they are in a different time zone, so personalized replies sometimes take longer; however, they do have very helpful articles that usually answer my questions without having to direct me to someone

Incentivized

Optimizely is a great platform for A/B testing with multiple variants and across a range of devices, browsers etc. What makes Piano Composer different is that you can add tests within your flows - specifying exactly where and why you want things to happen, whilst still building the rest of your experiences around this. The other huge benefit to Piano Composer is that it contains their Customer Segmentation engine and processing this data with their proprietary algorithms, so it is taking everything it knows about your users and including this in the segmentation process, which I think it much more powerful.

Incentivized

UXPressia delivers a very visually appealing product and I like that we can brand our work. Everything we have created looks professional, it's easy to read and understand, and we're proud to pass it around the office.

Incentivized

• Increased digital subscriptions substantially
• Enables quick and easy testing, which saves lots of time
• Is quite expensive as a tool overall, so you need to balance the benefits to the number of users you have

Incentivized

• We have been able to make significant positive changes to the way we do business after creating and visualizing our customer personas

Incentivized