PlaybookUX vs. Wynter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PlaybookUX
Score 3.0 out of 10
Mid-Size Companies (51-1,000 employees)
PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…
$0
total
Wynter
Score 8.8 out of 10
N/A
An on-demand market research platform for B2B. Wynter describes what category buyers think, need, and want, with the goal of providing insights at a fraction of the speed of traditional market research. ‍ • Market and brand research surveys • Target persona (ICP) research • Message testing ‍ Services are supplied on-demand, offered through a self-serve platform, with results delivered in under 48 hours.
$10,000
per year
Pricing
PlaybookUXWynter
Editions & Modules
Bring your own customers
$0
total
Unmoderated
$49
per participant
Moderated
$100
per participant (30 minutes)
Moderated
$150
per participant (60 minutes)
Lite
$10,000
per year
Pro
$19,000
per year
Elite
$59,000
per year
Offerings
Pricing Offerings
PlaybookUXWynter
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PlaybookUXWynter
Considered Both Products
PlaybookUX
Chose PlaybookUX
Comparable to UserTesting, Validately, and Intellizoom. My favorite is definitely Usertesting.com. Many tests are available to screen. The interface is very streamlined. I wish there was more tests available with PlaybookUX. The testing payment amount is very competitive …
Chose PlaybookUX
We are previous UserTesting.com customers but found their subscription model to be inflexible for our needs. PlaybookUX not only fit our budget, but the flexibility has let us scale up and scale down testing as needed.
Chose PlaybookUX
PlaybookUX is much cheaper than usertesting.com. They are also easier to use and set up studies than user testing. I liked how simple it was and we could conduct both moderated and unmoderated for very cheap.
Wynter
Features
PlaybookUXWynter
Financial Research
Comparison of Financial Research features of Product A and Product B
PlaybookUX
-
Ratings
Wynter
9.1
Ratings
9% above category average
Industry-Specific Information00 Ratings9.10 Ratings
Independent Research Access00 Ratings9.10 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
PlaybookUX
-
Ratings
Wynter
8.6
Ratings
17% above category average
Competitor Research00 Ratings8.70 Ratings
Consumer Feedback00 Ratings8.80 Ratings
Market Insights and Reports00 Ratings8.30 Ratings
Best Alternatives
PlaybookUXWynter
Small Businesses
Smartlook
Smartlook
Score 8.2 out of 10
Alchemer
Alchemer
Score 8.4 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.0 out of 10
Alchemer
Alchemer
Score 8.4 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Alchemer
Alchemer
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PlaybookUXWynter
Likelihood to Recommend
8.1
(0 ratings)
8.7
(0 ratings)
Usability
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
9.1
(0 ratings)
User Testimonials
PlaybookUXWynter
Likelihood to Recommend
When you are trying to get feedback from users it's great to be able to use PlaybookUX because you don't have to do any of the manual work of conducting research. They take care of all of that for you. Great for companies who are short on time and don't want to do the administrative stuff.
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Wynter is ideal when you are doing "high-pressure" message testing where live traffic with A/B audiences isn't effective. Similarly, it's a great way to gather prospective customer data when you don't have access to a customer base for your questions or the cost of sourcing them yourself would be too high.
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Pros
  • Before actual release, it helps in getting trail user's feedback.
  • The dashboard to see how user interact with designs is really helpful.
  • Automatic usability testing feature is great (But needs little improvisation here).
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  • Targeted survey groups of our exact ICP
  • Easy to digest survey results
  • Various feedback types to drill down on useful data
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Cons
  • Roll up summary of all transcriptions
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  • In my opinion, doesn't have a deep pool of respondents for all titles, but growing
  • I think the website look could be modernized
  • In my experience, customizing questions sometimes a little tricky, but works
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Usability
Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
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No answers on this topic
Support Rating
Very responsive when I had a technical question about a test.
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Every customer support professional I have interacted with at Wynter is helpful, responsive, and well-informed on the product and where they can help. They go above and beyond!
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Alternatives Considered
We are previous UserTesting.com customers but found their subscription model to be inflexible for our needs. PlaybookUX not only fit our budget, but the flexibility has let us scale up and scale down testing as needed.
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I'm not aware of other products that provide the same speed/options as Wynter.
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Return on Investment
  • Test questions are easy to understand.
  • Test types are easy to follow.
  • Software needed is easy to download and use.
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  • Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
  • Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.
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ScreenShots

PlaybookUX Screenshots

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Wynter Screenshots

Screenshot of DashboardScreenshot of Test historyScreenshot of Message test resultsScreenshot of Survey summaryScreenshot of Message test results summary