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Wynter

Score8.8 out of 10

25 Reviews and Ratings

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What is Wynter?

An on-demand market research platform for B2B. Wynter describes what category buyers think, need, and want, with the goal of providing insights at a fraction of the speed of traditional market research.
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• Market and brand research surveys
• Target persona (ICP) research
• Message testing
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Services are supplied on-demand, offered through a self-serve platform, with results delivered in under 48 hours.

Categories & Use Cases

Media

Screenshot of Dashboard
Screenshot of Test history
Screenshot of Message test results
Screenshot of Survey summary
Screenshot of Message test results summary

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Screenshot of Dashboard

Key Features

Learn about the best (and worst!) features Wynter has to offer, as determined by TrustRadius' reviewers.
Based on 25 ratings of Wynter's features
View all features

Top Performing Features

  • Industry-Specific Information

    The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

    Category average: 9.1

  • Independent Research Access

    The ability to access third-party analyses, e.g., Morningstar reports

    Category average: 9.1

  • Consumer Feedback

    The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

    Category average: 8.8

Areas for Improvement

  • Competitor Research

    Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

    Category average: 7.6

  • Market Insights and Reports

    Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

    Category average: 8.4

Reviews

What users are saying about Wynter.
View all reviews

Wynter is a tool I can't live without as a PMM

Megan TaylorView profile
Product Marketing Manager in Marketing at Traction Complete (51-200 employees employees)

Use Cases and Deployment Scope

We use Wynter to test new product messaging and web copy updates before we go live. We like to test messaging and web copy updates with prospects who are unfamiliar with our brand and products to ensure it is clear and answers questions they may have. We also use their preference test to see which versions of copy are most compelling.

Pros

  • Speed - insights are delivered quickly
  • Variety - they offer multiple services
  • Trust - I like the features they include (i.e. min word count) to ensure you're getting quality results

Cons

  • Their pricing model that unlocks screening questions can be cost-prohibitive for SMB organizations

Return on Investment

  • Saved me 1-2 weeks worth of work -- less time reaching out to customers and prospects, scheduling interviews, building surveys in Google Forms, etc.

Improved homepage conversion multiple times with Wynter!

Anand Patel
Director of Product Marketing in Marketing at Goldcast (51-200 employees employees)

Use Cases and Deployment Scope

I've used Wynter to message test our homepage on 3 different occasions. The core problem and goal is to learn how our messaging resonates with our ideal audience and use the feedback we get to make iterations.

Pros

  • Sourcing ideal audience
  • Simple test creation
  • Ability to highlight multiple sections to get feedback on

Cons

  • It would be great to have recommendations tied to the AI summaries

Return on Investment

  • I've been able to improve homepage conversion multiple times, once by 75% and another by 19%.

We love Wynter despite its rough software edges; the product is access to people we want to hear from and that's the bottom line.

Incentivized
Kris Morgan
Partner at Secretly Nice (1-10 employees employees)

Use Cases and Deployment Scope

We are a small, two person company that offers UX design services for small software teams. We use Wynter to validate ideas we have about our potential clients: We used it to field a buyer intelligence survey to better understand how our clients think about what we sell and make our offer more compelling; We also tested an initial landing page concept to figure out where the holes in our pitch were.

Pros

  • It helps get you outside of your own biases
  • It helps see where real people's expectations align with your priorities
  • It helps you avoid obvious mistakes in your marketing

Cons

  • When we used it, it felt like kind of a nothingburger product; there isn't much to it. Which did make me question whether or not the company had any perspective or expertise in their core area of customer research.
  • I found the sample questions pretty basic. Again, expertise. I wasn't confident I was asking the right questions, but the ones provided felt too simple. I would have appreciated more guidance.
  • I did often wonder about the quality of our participants. We just have no idea how much they are paid and if they're taking the survey because they have nothing better to do.

Return on Investment

  • Largely I've said much of this: it's helped us shape an offering that clients seem to respond well to.
  • We've gotten more website conversions this year than any other year. (like 2, we're referral based largely)
  • Most of our sales conversations close at some price point.

Invaluable insights from our ideal buyers

Incentivized
Jarron VosburgView profile
Vice President, Growth in Marketing at JumpCrew (201-500 employees employees)

Use Cases and Deployment Scope

We've struggled to nail our unique value prop in a way that's succinct, but also encapsulates the complexity of our work. For years we've played around with various combinations internally, but could never get it to land. I heard about Wynter via Chris Walker and it was a right place right time, as we've engaged with a publicist that we only thought could be effective if we had a really clear grasp of what resonated with our ICP and want we felt represented us and differentiated us in the market.

We started with a poll asking questions about some of our hypotheses and getting open ended answer about phrases our ICP would come up with to describe our work.

Next we used those takeaways to create landing page tests to see what landed.

Finally, we're fleshing out a full new website in a pre-production environment to see how we did overall.

Pros

  • Targeted survey groups of our exact ICP
  • Easy to digest survey results
  • Various feedback types to drill down on useful data

Cons

  • More pricing transparency as you're building the survey so you don't add a ton of questions then get to the checkout and you're way over budget

Return on Investment

  • It's a competitive advantage that will allow us to strategically distance ourselves from our competitors in a saturated space with too many common misconceptions

Alternatives Considered

SurveyMonkey

Other Software Used

Canva, HubSpot CRM, Google Ads

Absolute game changer

Incentivized
Letícia PaivaView profile
Senior Product Marketing Manager in Marketing at Pipefy (501-1000 employees employees)

Use Cases and Deployment Scope

We use Wynter mainly to test copy ideas and validate our messaging guidelines with our target personas. We have also used it for surveys and landing page testing.
The problem that Wynter solves for us is getting our message in front of our buyer personas quickly and assertively so we know our campaigns and other marketing efforts are heading in the right direction.

Pros

  • Provides quick access to your buyer persona
  • Provides multiple testing options for different types of validation
  • Provides good segmentation options for higher assertiveness

Cons

  • The interviews are still not as easy to get as the other types of input
  • Sometimes, depending on your target audience, they still don't have enough people

Return on Investment

  • Better conversion rates in landing pages

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