PrestaShop vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PrestaShop
Score 9.2 out of 10
N/A
PrestaShop is a free, open source e-commerce solution available under the Open Software License and officially launched in August 2007. The software is written in PHP and based on the Smarty template engine and is currently used by 165,000 shops worldwide. The PrestaShop group was founded in Paris, with a second Headquarters opened in Miami in 2011. PrestaShop is translated into 63 languages, with English, French, Portuguese, German, Spanish, Italian, Dutch, Polish and Russian having full…
$24
per month
Wix
Score 8.9 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
Pricing
PrestaShopWix
Editions & Modules
PrestaShop Hosted
$24
per month
PrestaShop
Free
Enterprise
Custom Pricing
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
PrestaShopWix
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPrices are in Euros.
More Pricing Information
Community Pulse
PrestaShopWix
Considered Both Products
PrestaShop
Chose PrestaShop
As compared to other open-source systems, PrestaShop has the most elegant backend interface. Most of your standard eCommerce features come default: 1. Invoice and Delivery documents in PDF, 2. Promotion and discount mechanism, 3. SEO functionalities, 4. Quick access, 5. …
Chose PrestaShop
I've tried other open-source software like PrestaShop, but the others were either more complex, didn't have the right plugins for me to use in my country, or didn't have my preferred look in terms of how I wanted my business to be represented as an e-commerce site. PrestaShop …
Chose PrestaShop
It's a no-brainer for e-commerce stores. BigCommerce and Magento both far out-distanced PrestaShop in every major category. If you're just getting into e-commerce, I would highly recommend either BigCommerce or Magento. Their online documentation and support far outweigh any …
Chose PrestaShop
Magento (open source): very technical and complicated to install and configure
OpenCart: Easy to install, very fast, lacks in functionality--needs extra modules
WooCommerce: OK, but runs on top of WordPress, product configurations very simple - missing out on complex product …
Chose PrestaShop
I often built websites for businesses and friends and I am experienced with different platforms out there. Some of my customers sometimes prefer one e-commerce solution over the other because it have some functionalities that they may be interested in, like shipping or payment …
Chose PrestaShop
From a developer point of view Prestashop offers more than other similar platforms.
Chose PrestaShop
We did not select it, the team before us selected it because it was free. All development was outsourced to a prestashop team.
Chose PrestaShop
In the past I have used Magento, which is a very popular platform, but personally it didn't sit well with me because of the complexity of the back-end and how inconvenient it was for developers. Shopify is more for a quick setup and hands-off approach. It's good for those who …
Wix
Chose Wix
Wix feels very similar to the experience I had with Squarespace some years ago. It far exceeds Drupal, which we found impossible to customize or integrate with things without the help of a professional developer. Wordpress, of course, offers infinite customization options for …
Chose Wix
Wix is very similar to Squarespace where they both have easy to use user interfaces, and both lack the ability to get cute with custom code when desired. That being said, for us Wix tends to deliver better overall value of options for the price. A lot of 3rd party apps …
Chose Wix
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand …
Chose Wix
Been using Wix for our digital platform for quite a while before the others. It's efficient, easy to use
Chose Wix
Wix is super easy and straightforward; in comparison to the competitors I've used, it eliminates a lot of stress and anxiety around creating and maintaining a website. The affordability of Wix in comparison to other website platforms is also something that I appreciate. I …
Chose Wix
I was pleasantly surprised at how much more complex Wix was a designing a website than WordPress was, and yet it maintained the same level of simply pleasing aesthetic quality. Whereas before, when I first use WordPress, it was simply just a tad more than a blog, Wix as allowed …
Chose Wix
easier and more efficient to manage than wordpress, but there are times when you are unable to customise things. Wix is sort of like canva compared to photoshop, it does what it needs to the vast majority of the time and actually quite well
Chose Wix
Zoho provides a free email account which can be coupled to your website. Wix does not provide this free option but rather tries to sell a professional account through google.
Chose Wix
Thanks to the intuitive interface that Wix has, we've been able to accelerate the speed of some of our projects, which is very important for us.

We find Wix easier and faster than WordPress or Squarespace, as these 2 are definitely more complex and hard to comprehend at some …
Chose Wix
We thought that the features in Wix were easier to use and were more suited to a less technical audience. As our organization has a lot of non-intern-native age individuals, we needed something that was very intuitive. Squarespace seemed like more work to manage and overall …
Chose Wix
Wix is way better as a user-friendly tool that extends its use to non-high technology skill people, that let other people administrate the site other than the IT expert.
Chose Wix
I appreciate this tool the way it is going is excellent. The website is the first basic thing that speaks of a company. During its purchasing, I faced no difficulty in terms of licensing and it provides me all the necessary tools by which I can easily create the HTML. In terms …
Chose Wix
On a scale of 1 to 10, where 10 is the highest, Wix is at a 3 based on the software listed.
Chose Wix
Wix is cleaner and easier to navigate. I'd go so far as to say something about it feels sleeker and almost "sexier," I may be so bold...
Chose Wix
I selected Wix as I have used it before. Wix is a website builder. It’s easy to use and offers lots of technical support. WordPress is a content management system, which is more scalable but also demands more technical know-how.
Chose Wix
I selected Wix because it is way more user friendly. With Wordpress, you need to either have advanced knowledge in coding and development, or you can hire someone to optimize your website for you. With Wix, you don't need to hire someone of have a lot of knowledge in coding - …
Chose Wix
Wix does not hold a candle to WP or Squarespace. We selected Wix because it was the cheapest option, and when working with nonprofits, cheap wins.
Chose Wix
Wix is a less aesthetically pleasing option in comparison to WordPress and Squarespace. WordPress is much more robust in regard to its capabilities, especially with SEO. Squarespace has better themes to use and is more pleasing to look at it however I think Wix's usability …
Chose Wix
Squarespace and wordpress are great options but both are more expensive options and they can be more complex for the beginner user. The thing I like about Wix is how easy to use it is and basically, you can drag and drop things that you need to make a great-looking website.
Chose Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like …
Chose Wix
We ultimately selected Wix Answers for the price and that we could localize the platform and articles. WIth WixAnswers the cost is based on users, since our users were low the price was very economical for our needs.
Chose Wix
Wix is easier to use and much more intuitive than WordPress.
Features
PrestaShopWix
Online Storefront
Comparison of Online Storefront features of Product A and Product B
PrestaShop
7.3
Ratings
7% below category average
Wix
-
Ratings
Product catalog & listings9.70 Ratings00 Ratings
Product management7.70 Ratings00 Ratings
Bulk product upload5.00 Ratings00 Ratings
Branding5.00 Ratings00 Ratings
Mobile storefront9.70 Ratings00 Ratings
Product variations5.00 Ratings00 Ratings
Website integration9.80 Ratings00 Ratings
Visual customization6.00 Ratings00 Ratings
CMS7.80 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
PrestaShop
6.9
Ratings
11% below category average
Wix
-
Ratings
Abandoned cart recovery6.00 Ratings00 Ratings
Checkout user experience7.90 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
PrestaShop
7.8
Ratings
6% below category average
Wix
-
Ratings
eCommerce security7.80 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
PrestaShop
6.6
Ratings
15% below category average
Wix
-
Ratings
Promotions & discounts7.90 Ratings00 Ratings
Personalized recommendations5.10 Ratings00 Ratings
SEO6.90 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
PrestaShop
9.0
Ratings
12% above category average
Wix
-
Ratings
Multi-site management7.80 Ratings00 Ratings
Order processing8.80 Ratings00 Ratings
Inventory management9.60 Ratings00 Ratings
Shipping10.00 Ratings00 Ratings
Custom functionality8.70 Ratings00 Ratings
Best Alternatives
PrestaShopWix
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
10Web
10Web
Score 5.2 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Adobe Experience Manager
Adobe Experience Manager
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PrestaShopWix
Likelihood to Recommend
7.6
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
1.0
(0 ratings)
7.0
(0 ratings)
Usability
3.0
(0 ratings)
8.0
(0 ratings)
Availability
9.0
(0 ratings)
10.0
(0 ratings)
Performance
7.0
(0 ratings)
10.0
(0 ratings)
Support Rating
2.0
(0 ratings)
6.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
8.0
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
PrestaShopWix
Likelihood to Recommend
I really wouldn't recommend PrestaShop to every person or business. This service has very good features to be able to create an online store and allow customers to add products to their cart instantly, it allows to make electronic payments quickly and the money reaches the company's wallet instantly, without However, it has many disadvantages, PrestaShop does not have a technical service to help implement the software on the website, so if you are thinking of using PrestaShop, you must first have a good team of web developers who are capable of integrating PrestaShop with the Wordpress site without any problem, in addition, PrestaShop takes up a lot of space in the Hosting service, each product that you add to the PrestaShop catalog occupies much more Hosting space and this causes the catalog to take longer to load when the client comes to visualize it. To use PrestaShop I recommend a very powerful Hosting that is able to withstand the high consumption it has.
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The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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Pros
  • Quite easy to use compared to other open-source e-commerce software.
  • Has lots of free plugins to help you set up a great basic shop.
  • You can easily create your own unique site.
  • Lots of payment option plugins and you can use them to sell globally.
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  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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Cons
  • Since it starts as ready to go platform it's difficult to protect your store from being copied by someone else
  • Without a developer, you depend on Prestashop's modules marketplace that lacks free extensions
  • Since it isn't an enterprise level platform the use of Prestashop is strictly related to the size of your business
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  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
Considering the problems we had and still have, 0.
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I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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Usability
The lack of performance and the unstable system make it very hard to use it for a serious e-commerce application.
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Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
100s of implementation and so far no major security breaches.
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I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
Some caching and optimization is definitely needed. However, it is not as bloated as other CMSs with lots of plugins needed.
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Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
Since we use PrestaShop OpenSource there is only community support. What we found is that many other users fight with the same problems and there seems no solution or input from the PrestaShop developers' side.
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As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Implementation Rating
No answers on this topic
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
As compared to other open-source systems, PrestaShop has the most elegant backend interface. Most of your standard eCommerce features come default: 1. Invoice and Delivery documents in PDF, 2. Promotion and discount mechanism, 3. SEO functionalities, 4. Quick access, 5. Statistics, 6. Categorization, Brands, Attributes, Features/Filters, sorting, pagination, list or grid view. The next best thing is the stability of versions. Currently, at only ver1.7, this is the only open-source CMS that doesn't require the constant nightmare of updating and breaking the site. The open-source community is still offering modules for ver1.5, 1.6 and 1.7. If you need modules to enhance the features, it is also a one-time cost since the versions are so stable. The experiences with 3rd party module developers are very good so far. Most modules are from EUR49-100.
Read full review
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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Scalability
This is the best example of "If it's not broken, don't fix it!".
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I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
  • If you don't have open source developers on staff it will be costly.
  • The out-of-the box solution is not really a solution. Be prepared to hunt down modules to do standard things you'll want to do.
  • The interface is unlike the e-commerce usual. There will be a learning curve and don't count on online documentation.
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  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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ScreenShots

PrestaShop Screenshots

Screenshot of Screenshot of Screenshot of