PromoRepublic vs. Skyword

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PromoRepublic
Score 7.5 out of 10
Small Businesses (1-50 employees)
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results. According to the vendor, key capabilities include: AI-driven scheduling to the main social media networks Library with 100,000 posts…
$9
monthly
Skyword
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable…N/A
Pricing
PromoRepublicSkyword
Editions & Modules
Solo
$9
monthly
Standard
$49
monthly
Professional
$99
monthly
Business
$599
monthly
Enterprise
Custom
monthly
No answers on this topic
Offerings
Pricing Offerings
PromoRepublicSkyword
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
PromoRepublicSkyword
Considered Both Products
PromoRepublic
Chose PromoRepublic
I don't think there is a huge difference between the both, PromoRepublic and NapoleanCat. PromoRepublic takes that edge by having more social media networks, where NapoleanCat has only a few social media networks.
Chose PromoRepublic
Radaars basic functionality does the same thing but it’s more robust than PromoRepublic because it has such features as ability to manage chats across several platforms. Further, Radaar offers the ability to post directly to Tik Tok which PromoRepublic does not do. And given …
Chose PromoRepublic
We primarily use Promo Republic for clients who have smaller budgets as the cost for PromoRepublic is less than some of the competing platforms.

PromoRepublic does make it easier to track separate locations/pages that may fall under one company. This can be great for an …
Chose PromoRepublic
I enjoy PromoRepublic and would probably choose it over any of the other scheduling tools I've tried, because of the quick support, ease of use, and other benefits I've spoken about in this review. It definitely makes working with freelancers easier, as creating notes for them, …
Chose PromoRepublic
PromoRepublic is more built for agencies and was also more affordable than Hootsuite and Buffer. Price was a factor in my search, but usability was just as important. PromoRepublic created ease by separating each of my clients' accounts. Can save posts so I could reuse at …
Chose PromoRepublic
Ultimately I selected PR because I was able to get it for a one-time cost rather than a subscription, but now that I'm used to it I couldn't imagine life without it. I've only used the free versions of the other platforms, so my experience with PR is obviously superior. …
Chose PromoRepublic
The post ideas and creator definitely make PromoRepublic more of a one-stop shop. I can create, post, and study analytics all in one spot.
Chose PromoRepublic
Hootsuite is what my office primarily uses and it's good. I just prefer the way you can see all the posts in the calendar dashboard on PromoRepublic and I like that it has fresh curated content for me to peruse.
Skyword
Chose Skyword
SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, …
Features
PromoRepublicSkyword
Content Publishing
Comparison of Content Publishing features of Product A and Product B
PromoRepublic
-
Ratings
Skyword
8.2
Ratings
1% above category average
Content hub00 Ratings8.50 Ratings
Content distribution00 Ratings8.50 Ratings
Content promotion00 Ratings7.50 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
PromoRepublic
-
Ratings
Skyword
8.5
Ratings
8% above category average
Closed-loop tracking and reporting00 Ratings8.00 Ratings
Content performance analytics00 Ratings9.00 Ratings
Best Alternatives
PromoRepublicSkyword
Small Businesses
Growave
Growave
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Sprout Social
Sprout Social
Score 8.6 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PromoRepublicSkyword
Likelihood to Recommend
7.5
(0 ratings)
8.7
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
PromoRepublicSkyword
Likelihood to Recommend
PromoRepublic is excellent for collaboration, such as working with freelancers, or clients who want to leave notes and be responsible for final approval. It's also good for brands who need ideas about what to post on a daily basis, as their idea library is quite extensive. The image creation tool is also good for beginners, with plenty of templates, though it isn't as extensive as Canva. It's definitely a solid option for social media management. Can't think of a situation where it wouldn't be appropriate.
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It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
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Pros
  • Generates post ideas and curated content. If I'm out of ideas on content for the week/month I can usually peruse their prepared content to generate ideas.
  • Timed posting based on our current engagement rates. Helps me to decide the ideal times to post to ensure the greatest amount of engagement.
  • Easy post editor. Has a plethora of images and fonts I can use to make an eye-catching copy for our social media.
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  • SEO
  • Editorial Calendars
  • Analytics
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Cons
  • I'd like to be able to drag and drop posts to different dates and times from the calendar view.
  • I'd like to be able to duplicate an entire post from the calendar view and drag it to another date and time.
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  • It would be useful to see historical versions of copy that you have uploaded rather than the latest, edited version.
  • In some programmes the rules are a bit too prescriptive ie set word counts with not too much variance. Similarly, sometimes you have to almost 'shoe horn' key words into the copy in order to hit the number required. This can make the text sound repetitive and less creative journalistically.
  • Not quite sure what the readability scores bring to the party?
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Usability
The user interface is very straight forward and easy to use. They also make it incredibly simple edit premade post ideas as well as create your own. You can connect all of the basic social media platforms which makes it great for individuals looking to streamline their scheduling process to get more content out
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No answers on this topic
Support Rating
No answers on this topic
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
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Alternatives Considered
I don't think there is a huge difference between the both, PromoRepublic and NapoleanCat. PromoRepublic takes that edge by having more social media networks, where NapoleanCat has only a few social media networks.
Read full review
SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
Read full review
Return on Investment
  • Has made our social channels come alive
  • PR allows us to get away without needing a dedicated SMM on staff
  • Has increased our online profile and credibility
Read full review
  • Significant month-over-month organic traffic growth
  • Elevated click-through rates from email marketing
  • Increases in site visits from social
Read full review
ScreenShots

PromoRepublic Screenshots

Screenshot of Content planning & social media calendarScreenshot of Graphics editor to edit ready-made templates or create your ownScreenshot of Ads and retargeting automation for Facebook & InstagramScreenshot of Social Media CalendarScreenshot of Content OrganizerScreenshot of Work Coordinator

Skyword Screenshots

Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.