Propensity vs. ZoomInfo Marketing
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Propensity | Score7 out of 10 | N/A | Propensity is an ABM platform that delivers contact-level attribution. It is used to run omnichannel account-based marketing campaigns, and to see who’s interacting with a brand while sending accurate, high-intent leads directly to sales. | $1,000 per month |
 ZoomInfo Marketing | Score7.8 out of 10 | N/A | ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion. | N/A |
| Propensity | ZoomInfo Marketing | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | Plans include an unlimited user model and do not charge based on user count. | — | ||||||||||||||
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| Engagement |
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| ABM Integrations |
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| Propensity | ZoomInfo Marketing | |
|---|---|---|
| Likelihood to Recommend | - | 7.1 |
| Likelihood to Renew | - | 8.2 |
| Usability | - | 8.6 |
| Availability | - | 8.0 |
| Performance | - | 9.0 |
| Support Rating | - | 6.3 |
| Online Training | - | 8.0 |
| Implementation Rating | - | 6.3 |
| Configurability | - | 8.0 |
| Contract Terms and Pricing Model | - | 8.0 |
| Ease of integration | - | 9.0 |
| Product Scalability | - | 8.0 |
| Professional Services | - | 8.0 |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 8.0 |