Publer vs. Tracx

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Publer
Score 9.4 out of 10
N/A
Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…
$5
per month per user
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Pricing
PublerTracx
Editions & Modules
Professional
$5
per month per user
Business
$10
per month per user
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
PublerTracx
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsVAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
More Pricing Information
Community Pulse
PublerTracx
Considered Both Products
Publer
Chose Publer
I dont know how the tool was called I used before , but the problem with that tool was, that I had to be online with my computer to post my scheduled postings. With Publer everything will be posted automatically
Chose Publer
The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely …
Chose Publer
Pound for pound and dollar for dollar, I chose Publer and am very happy with my choice thus far.
Chose Publer
Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find.
Chose Publer
At the time of purchasing, Publer was the most cost effective compared to other options considered, and provided the combination of features I needed at the time.

Because of the simplicity of interface, and customer service I have not needed to look elsewhere at all.
Chose Publer
Hands-down, way better fill in the gaps that we were experiencing with our previous software, so far been very pleased
Chose Publer
We were using Hootsuite and while it was adequate, it was also cumbersome and expensive, relative to Publer, which thank-god we found. Not only does Publer download videos for you from many social media
Chose Publer
Great for Instagram, but not as versatile for other platforms. Publer gives us a more consistent experience across all channels.
Chose Publer
It was the only tool where I could have hundreds of accounts without costing an arm and a leg THAT HAS AN APPROVAL PROCESS BUILT IN.
Chose Publer
The other tools I have tried are either cheaper because they are lacking features, or the interface and user experience is complicated and clunky - or, they are priced to only be affordable by much larger organizations. I don't think Publer is cheap, but for the cost, they are …
Chose Publer
It's more affordable than Buffer and has a dark mode and media library. I don't have to upload my images one by one.
Chose Publer
Priced more competitively, easier to set-up and easier to use.
Chose Publer
Similar, but this seems to have the edge on price for small accounts
Chose Publer
I haven't use any other platforms yet. I have looked into Sprout social and Buffer I think it is called. But I am price sensitive and it seems like Publer is the best "bang for the buck" so to speak and as a new entrepreneur that is awesome for me!
Chose Publer
Not quite as powerful but easier to use and much more cost effective. Plus the Publer customer service is awesome. The prescheduling system makes batch processing my work much more convenient, and you can "reuse" a prior post then just alter some text or swap out an image to …
Chose Publer
I like Publer because it posts PDF documents and other social media networks do not post PDF document so that's why I like Publer and I recommended because when you want to post a PDF document a lot of social media scheduler is just will not let you post PDFs and that's why I …
Chose Publer
Cloud Campaign worked well for the most part, but some workflows were difficult to understand. It was also too expensive for my purposes. Publer does everything that I used Cloud Campaign for and does it better and for a lower price. I would highly recommend it to Cloud …
Tracx
Chose Tracx
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
Chose Tracx
Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. …
Chose Tracx
Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader …
Chose Tracx
Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency.
Chose Tracx
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they …
Chose Tracx
We loved Tracx and loved the customer service! We will join Tracx once they add the features we need.
Chose Tracx
Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function.
Features
PublerTracx
Publishing
Comparison of Publishing features of Product A and Product B
Publer
9.3
Ratings
15% above category average
Tracx
-
Ratings
Content planning and scheduling9.70 Ratings00 Ratings
Content optimization9.60 Ratings00 Ratings
Workflow management8.80 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Publer
9.0
Ratings
13% above category average
Tracx
-
Ratings
Automated routing and prioritization8.80 Ratings00 Ratings
Bulk actions9.10 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Publer
9.7
Ratings
14% above category average
Tracx
-
Ratings
Twitter9.70 Ratings00 Ratings
Facebook9.90 Ratings00 Ratings
LinkedIn9.70 Ratings00 Ratings
Google+9.40 Ratings00 Ratings
Instagram9.90 Ratings00 Ratings
Pinterest9.90 Ratings00 Ratings
YouTube9.70 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Publer
9.4
Ratings
17% above category average
Tracx
-
Ratings
Campaign success analytics9.30 Ratings00 Ratings
Competitor analysis9.50 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Publer
9.7
Ratings
19% above category average
Tracx
-
Ratings
Role-based user permissions & privileges9.60 Ratings00 Ratings
Mobile access9.70 Ratings00 Ratings
Best Alternatives
PublerTracx
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PublerTracx
Likelihood to Recommend
9.4
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(0 ratings)
Usability
9.5
(0 ratings)
-
(0 ratings)
User Testimonials
PublerTracx
Likelihood to Recommend
Publer works really well when you just need to plan and schedule social media posts across a few different platforms. It’s especially handy for small teams or solo marketers who want to keep things organized without dealing with overly complicated tools. I’ve found it great for queuing up Facebook posts, Instagram reels, and even LinkedIn content all in one place, and the interface is pretty easy to get the hang of.
Read full review
I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.
Read full review
Pros
  • I love the CALENDAR view, I think it looks really clean
  • I like how it changes the aspect ratios of the photos between social platforms for me
  • I love how I can simply log in with Google, that is a small detail but it helps
  • I love how I can "preview" to make sure I got everything right
  • I love lamp...
Read full review
  • Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
  • Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
Read full review
Cons
  • It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
  • Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.
Read full review
  • Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
  • Different way of using Boolean operators than other platforms
  • Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times
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Likelihood to Renew
I love the tool, is simple and useful
Read full review
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
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Usability
its very useful tool and I am giving this rating because this website made my sales increase in the last week and also in the last month and lets see if my sales will be great at Christmas, because i am using this tool to sell everything.
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No answers on this topic
Performance
The pages do load very quick but in the the iPad form
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No answers on this topic
Support Rating
Every time I have contacted Publer, I get answers right away
Read full review
No answers on this topic
Alternatives Considered
This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, but it felt “just okay." Postcron was the budget-friendly option, but its outdated UI and limited features, especially for bulk uploads and LinkedIn document posts, slowed down our workflow. Publer combines the best parts of all three: a clean, easy-to-use interface, unlimited scheduling on every platform we need, built-in AI captioning, and responsive support, all at a flat rate suitable for small and medium-sized businesses. That balance of features and affordability made Publer the clear choice.
Read full review
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent
Read full review
Scalability
I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
Read full review
No answers on this topic
Return on Investment
  • Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling
  • Peace of mind knowing I can more easily stay consistent with my posting
  • More hours saved on the analytics, which are FAR easier to view trends than in the native platforms
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  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
Read full review
ScreenShots

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.