TrustRadius: an HG Insights company

Qualtrics XM for Strategy and Research vs. SurveyMonkey

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Qualtrics

    Score7.1 out of 10
    N/AQualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

    $1,500

    per user/per year

    SurveyMonkey

    Score8.2 out of 10
    N/ASurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.

    $99

    per month

    Pricing
    QualtricsSurveyMonkey
    Editions & Modules
    Research Core 1
    1,500
    per user/per year
    Team Advantage
    $25
    per month (billed annually) per user (starting at 3 users)
    Team Premier
    $75
    per month (billed annually) per user (starting at 3 users)
    Standard Monthly
    $99
    per month
    Individual Plan - Advantage Annual
    $468
    per year
    Individual Plan - Premier Annual
    $1,428
    per year
    Offerings
    Pricing Offerings
    QualtricsSurveyMonkey
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    QualtricsSurveyMonkey
    Considered Both Products
    Qualtrics
    Chose Qualtrics
    Qualtrics has many more features and customizability when compared to SurveyMonkey.
    Incentivized
    Chose Qualtrics
    In the past, I have found SurveyMonkey to be appropriate for simple surveys to gather information back quickly. However, Qualtrics provides a whole new level of detail and analytics to surveys that SurveyMonkey just cannot match. We spend a lot of time developing surveys to …
    Incentivized
    Chose Qualtrics
    SurveyMonkey was okay but Qualtrics was so much more powerful in almost every way. Programming complicated survey flows in SurveyMonkey was difficult and limited but with Qualtrics, it's so easy that it no longer feels complicated. Qualtrics also uses ExpertReview to help with …
    Incentivized
    Chose Qualtrics
    • Better than QuestionPro because it is more user friendly in creating the EDM's for the email distribution & 24/7 help desk is not available for QuestionPro.
    • Better than Medallia & SurveyMonkey because it has more analytics capabilities & more question types.
    • Better than Confirmit …
    Incentivized
    Chose Qualtrics
    Other survey firms such as GfK and YouGov program your surveys for you. I prefer using Qualtrics to have complete quality control over the programming. However, I like that GfK and YouGov develop their own quality pool of respondents; Qualtrics, on the other hand, contracts out …
    Incentivized
    Chose Qualtrics
    Significantly better than the ones I've previously used. We've evaluated several but I've personally used SurveyMonkey and Google Surveys. There are some that do stack up against Qualtrics but don't know to what extent.
    Incentivized
    Chose Qualtrics
    Qualtrics turned the monkey from SurveyMonkey into the King Kong of survey platforms.
    Incentivized
    Chose Qualtrics
    A few on campus have used SurveyMonkey for various quick surveys. Usually the data collected here is not needed for long-term, or the user is just not aware of our site license for Qualtrics.
    Incentivized
    Chose Qualtrics
    Qualtrics does so much more than SurveyMonkey. Users who have worked with both very much prefer Qualtrics for its ease of use. You can keep it simple or you can make your survey very sophisticated. That is what is nice about using Qualtrics.
    Incentivized
    Chose Qualtrics
    SurveyMonkey is much more affordable, but it lacks the survey flow and embedded data capability. SurveyMonkey is a good complementary tool to have alongside Qualtrics. Because Qualtrics may have an annual response quota (depending on your contract), SurveyMonkey is a cheaper …
    Incentivized
    Chose Qualtrics

    I found Qualtrics to be superior to the SurveyMonkey tool I used in a previous role. I prefer the look and feel of a Qualtrics survey and can easily identify in the surveys I am invited to take whether or not it is a Qualtrics survey or something else.

    Another benefit is the …

    Incentivized
    Chose Qualtrics
    My institution at the time was using the free version of Qualtrics. We use UserTesting at work currently since we have licenses paid for. Qualtrics isn't bad at with the institution level of license but it could be better. Overall, the interface is not as exciting or eye …
    Incentivized
    Chose Qualtrics
    Qualtrics certainly has more types of items available than other survey tools that I have used.
    Incentivized
    Chose Qualtrics
    Qualtrics is one of the most user-friendly survey tools in the market. Our team often looks to Qualtrics as the gold standard for template creation and sharing. Furthermore, the customization options within the platform enable your business - or specific business team to create …
    Incentivized
    Chose Qualtrics
    Qualtrics is better for those wanting a more complex system that can handle larger/more complex surveys and do more on the analysis (both quantitative and qualitative) side.
    Survey monkey is a great tool for a cheap cost which our other departments use a lot, but for our …
    Incentivized
    Chose Qualtrics
    Qualtrics had extended reports, easy and intuitive logic modification, and the data exporting was easier. It could be exported to different formats that allows you to analyse the data easier.
    Incentivized
    Chose Qualtrics
    I vastly prefer Qualtrics to Survey Monkey because there are more options, it is more professional, and it is more widely used in my field.
    Incentivized
    Chose Qualtrics
    Qualtrics is much more powerful I believe. The support is fantastic and the wealth of knowledge-base, a community of users are enormously helpful.
    Incentivized
    Chose Qualtrics
    Qualtrics outperforms the others in terms of survey design options and professionalism. I trust Qualtrics with important data, and I don't feel quite this degree of trust or loyalty with other services.
    Incentivized
    Chose Qualtrics
    Qualtrics is far superior.
    Incentivized
    Chose Qualtrics
    I was not part of the original evaluation process. I know SurveyMonkey was considered, but they were not as robust as Qualtrics.
    Incentivized
    Chose Qualtrics
    I prefer the customization and branding options available in Qualtrics.
    Incentivized
    Chose Qualtrics
    I've used other survey products and it seems as though Qualtrics offers a more professional product, and better support when using the product. It is also easier to navigate and utilize than many other products on the market. I basically taught myself how to use the product and …
    Incentivized
    Chose Qualtrics
    I prefer Qualtrics to the other survey products. Especially being able to retrieve results in the form of Excel sheets.
    Incentivized
    SurveyMonkey, Inc
    Chose SurveyMonkey
    The tool is free, but we selected SurveyMonkey because we were able to easily pull the data and do the analysis.
    Incentivized
    Chose SurveyMonkey
    In terms of creating surveys and analyzing their results, the main competitor we use is Qualtrics. I think Qualtrics has better features, a more professional environment, and more robust tools. This can also be negative as it can be overwhelming for untrained users. I have …
    Incentivized
    Chose SurveyMonkey
    It's probably above Google Surveys and below the other two. I didn't select SurveyMonkey, the company already had it and I made the decision to get an additional license for my work.
    Incentivized
    Chose SurveyMonkey
    I have used Qualtrics as well. I would say Qualtrics is a more of a higher end survey solution but if your needs are basic survey monkey is probably the better value and easier to get started.
    Incentivized
    Chose SurveyMonkey
    Honestly, SurveyMonkey was on our radar before most of these other options, and as it has met basically all our needs, we've felt no need to switch. For the record, Typeform's interfaces for their surveys are much more beautiful and enjoyable to use.
    Incentivized
    Chose SurveyMonkey
    As far as survey building goes, I prefer SurveyMonkey. It's more intuitive. When it comes to data, though, I feel like Qualtrics gave us more to work with and process after the fact.
    Incentivized
    Chose SurveyMonkey
    SurveyMonkey and Qualtrics are really for two different audiences. Qualtrics is much more advanced and has better logic and reporting features. Qualtrics also costs 16 times more than what SurveyMonkey does. SurveyMonkey serves the needs of any business that wants some basic …
    Incentivized
    Chose SurveyMonkey
    Survey Monkey is a lot more user-friendly than Qualtrics, there is less of a learning curve, especially for the older employees who may not be as familiar with programs like this. It was easier to integrate everyone into than it was to get them to understand Qualtrics, although …
    Incentivized
    Chose SurveyMonkey
    In our business Qualtrics is available for all staff and students. Because the ease of use is quite similar but the options in question types, number of surveys, number of respondents and the reporting options are bigger, Qualtrics will be used more. Also the privacy is safer …
    Incentivized
    Chose SurveyMonkey
    Qualtrics is more complex and offers more analytics features. I think it's more costly as well. SurveyMonkey is a bit more approachable/easy for the average user and fits 90% of our needs.
    Incentivized
    Chose SurveyMonkey
    Neutral; both have different reporting structures. Qualtrics has a more robust question format and structure but lacks certain reporting/analysis
    Incentivized
    Chose SurveyMonkey
    I have also used Qualtrics in another role, which is a better, more advanced, cleaner, but much more expensive tool. Which to be used depends on the needs.
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    TrustRadius Insights
    QualtricsSurveyMonkey
    Highlights

    TrustRadius
    Research Team Insight
    Published

    Users of both Qualtrics XM and SurveyMonkey often utilize these products for similar functions, predominantly to create surveys and collect data. Reviewers of both products have mentioned using them for student assessments, customer feedback, market research, and employee engagement surveys. The ability to customize surveys, collect responses, and analyze data are common use-cases cited for both these platforms.

     

    However, in comparison to SurveyMonkey, Qualtrics XM is more frequently used by organizations that require advanced study designs, intricate data analysis, and detailed reporting. Research institutions, for instance, are prominent among the users of Qualtrics XM, often using it for complex data collection and experimental design. In contrast, SurveyMonkey is more popular among users who need a straightforward platform to create and distribute simple surveys quickly. It is often used by small businesses, non-profit organizations, and educational institutions for gathering straightforward insights and opinions.

     

    Reviewers also note differences in user experience between the two platforms. Qualtrics XM users appreciate its robust and sophisticated functionality but suggest it may require a steep learning curve for inexperienced survey creators. SurveyMonkey users frequently praise its intuitive user interface and ease of use, even for those with minimal experience in survey design, but some believe its capability for sophisticated data analysis is lacking compared to Qualtrics XM. Overall, these differences in complexity and ease of use may influence which product best fits a user’s needs based on their specific context and expertise.

    Features
    QualtricsSurveyMonkey
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    8.6
    72 Ratings
    Survey templates00 Ratings9.171 Ratings
    Themes00 Ratings6.764 Ratings
    Custom logo/branding00 Ratings10.063 Ratings
    Survey Content
    Comparison of Survey Content features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    8.6
    74 Ratings
    Changes to live survey00 Ratings7.458 Ratings
    Question design help00 Ratings9.168 Ratings
    Multiple question types00 Ratings9.174 Ratings
    Survey Logic
    Comparison of Survey Logic features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    8.4
    68 Ratings
    Survey logic flexibility00 Ratings8.468 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    10.0
    74 Ratings
    Response tracking00 Ratings10.073 Ratings
    Data export00 Ratings10.070 Ratings
    Standard reports00 Ratings10.073 Ratings
    Custom reports00 Ratings10.060 Ratings
    Analytics00 Ratings9.961 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    10.0
    63 Ratings
    Access controls00 Ratings10.063 Ratings
    Compliance00 Ratings10.054 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    9.9
    44 Ratings
    Vendor-offered crowdsourcing00 Ratings9.929 Ratings
    Respondent restrictions00 Ratings10.042 Ratings
    User Ratings
    QualtricsSurveyMonkey
    Likelihood to Recommend
    3.9
    (169 ratings)
    10.0
    (107 ratings)
    Likelihood to Renew
    9.4
    (41 ratings)
    9.0
    (26 ratings)
    Usability
    2.5
    (20 ratings)
    9.9
    (38 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    5.5
    (1 ratings)
    6.0
    (1 ratings)
    Support Rating
    1.6
    (21 ratings)
    9.4
    (35 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    10.0
    (2 ratings)