QuestionPro vs. Zonka Feedback

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
QuestionPro
Score 10.0 out of 10
N/A
QuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis. Core platforms and use…
$0
Free for life per user
Zonka Feedback
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Zonka Feedback is a customer feedback and intelligence platform that helps businesses capture feedback, unify insights, analyze with AI, and close the loop.
$199
per month
Pricing
QuestionProZonka Feedback
Editions & Modules
Essentials
$0
Free for life per user
Team Edition
$83
per month per user
Advanced
$99
per month per user
Research Edition
Contact Vendor
Feedback Management
$199
per month
AI Feedback Intelligence
$999
per month
Offerings
Pricing Offerings
QuestionProZonka Feedback
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
QuestionProZonka Feedback
Features
QuestionProZonka Feedback
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
QuestionPro
9.7
Ratings
20% above category average
Zonka Feedback
-
Ratings
Survey templates10.00 Ratings00 Ratings
Themes9.00 Ratings00 Ratings
Custom logo/branding10.00 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
QuestionPro
9.7
Ratings
13% above category average
Zonka Feedback
-
Ratings
Changes to live survey10.00 Ratings00 Ratings
Question design help9.00 Ratings00 Ratings
Multiple question types10.00 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
QuestionPro
10.0
Ratings
19% above category average
Zonka Feedback
-
Ratings
Survey logic flexibility10.00 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
QuestionPro
9.4
Ratings
14% above category average
Zonka Feedback
-
Ratings
Response tracking10.00 Ratings00 Ratings
Data export10.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports10.00 Ratings00 Ratings
Analytics9.00 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
QuestionPro
10.0
Ratings
14% above category average
Zonka Feedback
-
Ratings
Access controls10.00 Ratings00 Ratings
Compliance10.00 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
QuestionPro
7.7
Ratings
6% below category average
Zonka Feedback
-
Ratings
Vendor-offered crowdsourcing5.30 Ratings00 Ratings
Respondent restrictions10.00 Ratings00 Ratings
User Ratings
QuestionProZonka Feedback
Likelihood to Recommend
10.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
7.6
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
QuestionProZonka Feedback
Likelihood to Recommend
I would recommend it for VERY simple projects. For anything that requires extensive programming, it's probably better to have a professional survey programmer develop the code rather than the research manager or director. Otherwise, it's an easy to use and intuitive program. It's also a good option if pricing is a concern.
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Pros
  • Once you have designed a survey it is easy to send out to respondents and administer.
  • QuestionPro offers a wide range of question types and sophisticated options such as randomization of responses and logic trees.
  • QuestionPro generates basic charts that are decent for visual inspection of results of survey.
  • Earlier versions of the user interface were intuitive and easy to use.
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Cons
  • I would like the unique key generated for the respondents to be random and not follow a sequential number. We have bypassed this, but it needs additional effort and time.
  • There is an option for the "finish page" which is a report that summarises the survey that has just been completed for the respondent has been in "beta" for a long time!
  • Some of the advanced report options are only available online and would be useful to be able to download in different formats as are the more standard/simple filtered reports.
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Likelihood to Renew
It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.
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No answers on this topic
Usability
QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use
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No answers on this topic
Support Rating
They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.
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No answers on this topic
Implementation Rating
Try every feature and test take your surveys multiple times, running through different scenarios.
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No answers on this topic
Alternatives Considered
QuestionPro greatly exceeds Google and Microsoft in analytics and data presentation. The ability to filter responses and automatically update statistical evaluation is unrivaled, as the other software primarily export data as CSV or Excel files. Google and QuestionPro are both easier to navigate than OneDrive’s Forms features. QuestionPro’s visual appeal falls short of Google, but it remains comparable with OneDrive.
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Return on Investment
  • Since we're a major research university, we don't really look at ROI as comanpanies do. However, when we switched from using Qualtrics, our five year contract with QuestionPro saved us over $900,000.
  • The only negative impact was that it takes time and effort to move to any new tool.
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ScreenShots

Zonka Feedback Screenshots

Screenshot of Zonka Feedback's Survey Builder 2.0, used to create surveys using AI, start from scratch, or choose from expert templates.Screenshot of where to collect customer feedback across multiple channels including Email, SMS/WhatsApp, Kiosk, In-App, Website, and QR Codes.Screenshot of an analysis of customer responses with detailed reports and visual dashboards. These are used to track NPS, sentiment trends, and location-based insights to identify patterns and make data-driven decisions.Screenshot of AI-powered text and qualitative analysis that help to uncover customer insights. These identify key themes, positive and negative drivers, and sentiment impact to improve customer experience and reduce churn.Screenshot of Zonka’s AI-powered Insights Assistant, used to uncover the root causes of issues like cart drop-offs, identify problem areas across themes, locations, and agents, and take action with data-backed recommendations.Screenshot of rhe Response Inbox, where users manage cases, trigger workflows, add notes, and send follow-ups.