Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to create a viral self-feeding referral program. Users can run refer a friend, influencer, and partner programs for any business (not just e-commerce), according to the vendor, to maximize word…
$200
per month
ReferralCandy
Score 9.7 out of 10
N/A
ReferralCandy is an email-based customer referral platform.
$39
per month
Pricing
Referral Rock
ReferralCandy
Editions & Modules
Starter
$200
per month
Growth
$400
per month
Established
$800
per month
Premium
$39
per month
Plus
$239
per month
Offerings
Pricing Offerings
Referral Rock
ReferralCandy
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
$800 per subscription
No setup fee
Additional Details
Enterprise plans available as well.
Premium Plan: Starts at $39/month + up to 5% of Revenue generated by ReferralCandy
Plus Plan: Starts at $239/month + 1.5% of Revenue generated by ReferralCandy
ReferralRock is best suited for companies looking to automate their referral program, the Salesforce integration and the automated payout system are great. It is less suited for companies looking for a fully customized referral experience, as some customization features are lacking on the email and registration page end.
ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
I think they could offer more granular control when it comes to how and when customers are emailed. For instance, one option just says "Don’t worry! We automatically stop sending reminders if your customers don’t read them". I want to worry, advertising is a delicate balance of trust with your customers and I don't want to turn them off by hitting them up too much.
I have no idea if this is theoretically possible, but how they track referrals (through an external site) can be blocked by adblockers. Wish there was a more local (to our website) way to track referrals.
It would be nice if ReferralCandy allowed basic dictionary word selection or a "bank" of messages that are the defaults for sharing on social media so that every shared message (because what customer actually changes the default message?) isn't the same.
The campaigns and payouts took some learning on how to set up, but the experience for our referral partners is most important and they have that nailed down to work flawlessly.
ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
Referral Rock is overall a better platform. It provides more and better-implemented functionalities. It also provides much better integration with Salesforce/HubSpot and better user support.
