Referral Rock

Score8 out of 10

11 Reviews and Ratings

What is Referral Rock?

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to create a viral self-feeding referral program.

Users can run refer a friend, influencer, and partner programs for any business (not just e-commerce), according to the vendor, to maximize word of mouth referrals through referral program software that fits their business.

The vendor promises the user's brand, voice, incentive structure, and rewards can all be integrated with their systems and business processes.

The vendor's goal is that users are not in the platform every day and that their word of mouth runs on autopilot so they can kick back and relax and watch the referrals roll in. The vendor promises to make it easy to set up and avoid the biggest mistakes in referral marketing with built-in best practices and real-time audits to make sure the program is performing to it's potential.

Categories & Use Cases

Media

Full portal to share, view stats, offers, and track referrals

Easy sharing over social media, messaging apps, or email

1 / 6

Viral Bheda View profile

Digital Marketing Co-op in Marketing at Clearco (201-500 employees employees)

Pros

Onboarding support
Ease of use
The ability to automate referral payouts.

Cons

Email customization.
The ability to add custom fonts.
Pardot integration.

Most Important Features

Salesforce integration
Easy to set up a program
Manual and automated payouts

Return on Investment

Helped fulfill referral rewards.
Supported inbound and sales efforts.
Multiple programs used by multiple teams.

🌩 Tony Chan View profile

CEO & Co-founder in Corporate at Cloudforecast (1-10 employees employees)

Pros

Simple and easy segmentation
Customer support
Easy setup

Cons

Inability to edit contact details

Return on Investment

Doubled ROI

Usability

Tim Gill View profile

Business Development in Marketing at True Service Connect (11-50 employees employees)

Pros

Integrations & automations
Easy for end user
Increased sales & revenue

Cons

Learning curve to build out campaigns
Basic form builder
Needs more plug and play email templates

Return on Investment

Increased sales

Usability

Verified User

Program Manager in Product Management (11-50 employees employees)

Use Cases and Deployment Scope

We use Referral Rock as a platform to streamline referral marketing in the most automatized way possible. The idea is really to alleviate the burden on both publishers (influencers, bloggers, WEB administrators, etc.) and advertisers. A key aspect of the platform is its ability to integrate Referral Marketing with Sales Management.

Pros

Integration with Salesforce
Fully customizable affiliate portal
Great tracking/analytics features

Cons

Salesforce integration isn't free (need to buy the most expensive plan).
Does not provide as iOS/Android app.
User Interface/Design could be better.

Most Important Features

Integration with Salesforce and HubSpot
In-depth tracking and analytics
Dashboard customization

Return on Investment

Reduced operation cost (more automatization).
Cost effeftiveness
Less money spent on system maintenance.

Alternatives Considered

Rakuten Advertising

Other Software Used

Salesforce Commerce Cloud, HubSpot CRM

Verified User

Project Manager in Marketing (51-200 employees employees)

Pros

Automation (one click access link with our email marketing software, payouts, etc.).
Reporting (their dashboard and logs are SUPER detailed).
Onboarding (we have a dedicated account rep who's great via email and video calls).

Cons

Just a few minor missing features that I have been told are on the roadmap. Certainly not blockers.
Gift card payouts that work internationally, even if the currency selected is specific to a certain country (i.e. a $100 USD gift card payout amount should still result in the ability for the recipient to choose a gift card worth $100 USD, but available in their home country. Right now we are limited to only those gift cards available within the payout currency country).

Return on Investment

Too soon to tell at this point, but things look promising!

Influitive

Ambassador Referral Marketing Platform

ReferralCandy

Extole

SaaSquatch

Referral Rock