Right On Interactive vs. Salesforce Marketing Cloud
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Right On Interactive | Score4.1 out of 10 | Mid-Size Companies (51-1,000 employees) | ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage… | $500 up to 2 users, up to 10,000 contacts |
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | All contracts are annual | — | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Platform & Infrastructure |
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| Campaign Management |
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| Right On Interactive | Salesforce Marketing Cloud | |
|---|---|---|
| Likelihood to Recommend | 7.0 | 8.1 |
| Likelihood to Renew | - | 8.1 |
| Usability | - | 4.1 |
| Availability | - | 10.0 |
| Performance | - | 9.6 |
| Support Rating | - | 7.0 |
| In-Person Training | - | 5.0 |
| Online Training | - | 8.1 |
| Implementation Rating | - | 3.0 |
| Contract Terms and Pricing Model | - | 5.0 |
| Ease of integration | - | 7.0 |
| Product Scalability | - | 7.6 |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 7.0 |