Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…
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Webflow
Score 8.8 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Pricing
Salesforce CMS
Webflow
Editions & Modules
No answers on this topic
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Offerings
Pricing Offerings
Salesforce CMS
Webflow
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Up to a 22% discount available for annual pricing.
More Pricing Information
Community Pulse
Salesforce CMS
Webflow
Considered Both Products
Salesforce CMS
Verified User
Anonymous
Chose Salesforce CMS
Salesforce CMS is by far more capable to be tailored towards the need and critical aspects based on how our org is structured and work.
Integrations are also great! Critical data is easily being synced with other tools in tech stack.
Salesforce is magnificently more robust and functions much better when managing complex sales cycles with multiple individuals and products. With simple sales cycles and few products, Excel is a strong contender.
Salesforce CMS stacks up as a Customer management system because it has a more user friendly snd intuitive interface. The UX is better and more modern. It can be customised and extended. There are always learning opportunities and updates for the system so it keeps on …
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team …
This fits into the mold with the other Salesforce services. Once you get used to the suite and the nuances of each platform, things become easy. Just read any documentation first, as jumping in will only get you so far, and the more connections with the other apps, the more …
Hubspot CSM is a bit easier to use, but not as strong for bigger markets like enterprise. Also, it's a bit annoying having to log into different platforms. Being able to do everything directly in Salesforce is pretty nice.
Salesforce more so compliments these products, rather than stacks against them. We don't have any products similar to Salesforce CMS, so in lieu of that, these are the products we were using that mesh the easiest with Salesforce CMS in terms of proceeding through the …
In my opinion, Salesforce CMS is the most complex of these offerings, and probably the most complex platform of its kind. It was selected by another stakeholder - I would likely have chosen something less expensive and more intuitive to use. The robust feature set is amazing, …
We used the Catalyst product of Totango. It was not great as it was hard to navigate, and it did not offer any reporting capabilities at all, nor did it speed up our day-to-day tasks.
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. …
I would say Zoho seemed very remedial when compares with the functionality of Salesforce CMS. Zoho might be better for those just starting out and don't need the full functionality of what Salesforce CMS is capable of. Used Zoho at a previous employment and I didn't think it …
I was uninvolved in my organization's CMS selection, but I used Freshdesk at another organization and generally prefer Salesforce CMS due to greater functionality and wider use cases. Unlike Freshdesk, Salesforce CMS is built for processes besides customer support ticketing, …
I have not researched other products. The last two companies I have worked for both used Salesforce CMS and had no intention of changing providers. I cannot think of a time where someone told me they did not like Salesforce CMS. When you have a solid solution like Salesforce …
Pulls data from Sales Cloud, Service Cloud, and Marketing Cloud to dynamically update content, we didn't want to use too many 3rd party tools that would expose our busines to threats
I used to use WebWave at my previous firm and felt like it was more for website creation rather than content sharing internally. I was also in a different role so I meant my needs at my last firm. My focus has changed and now Salesforce CMS is the best product for my team to …
Integration with this tool are immensely incredible it make us efficient whenever we need to see the data of our client. It helps us to make our lives easier in terms of sending rates, follow-ups, Outbound call and more importantly constant assurance that we have our process on …
Framer is Webflow's closest competitor and has some advantages in the animation department, but Webflow has a bit more brand recognition among clients. WordPress is old-fashioned in its approach, and despite offering site-builder themes and plugins, still doesn't have native …
Webflow is a great replacement for simple websites like WIX & Squarespace. Webflow, in its current incarnation, will never be able to overtake the ubiquity of WordPress pages, it lacks the automation & tooling of Supernova, the design capabilities of Figma, and the design -> …
Framer is for designers with no underlying knowledge of how a website works. It's more like designing a website in Figma. Webflow offers a better balance of design features and true website configurations.
In my opinion, Webflow has the worst CMS I have used. All the other tools make it much easier to write, format, publish and organize content. There's a lot more flexibility and they have better UX. I would not choose Webflow if given the choice, I would only use it if the …
It does not compare at all to WIX, in my opinion, it is an insult to them even comparing them side by side. No doubt WIX is 100 times better than Webflow. Wix has features that Webflow lacks and has extra help when needed. In my opinion, WIX customer service is astonishing …
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
The code quality and speed can't even be compared to Elementor; Webflow is simply a much better tool. Instapage has a cool feature for dynamic landing pages, which changes according to Google Ads Keyword, which I miss; however, amazing webflow community members recreated that …
I would not say it has substitutes for all features of the other platforms, but overall it is better to use and implement. I would like to see Wix's user management, Shopify and WooCommerce's shop features, and WordPress' ability to host big enterprise blog management. The …
A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for …
Webflow falls somewhere in between Wordpress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using Wordpress as that is often a client's desire for …
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in …
Webflow is more comprehensive, so it is also a little bit harder to use. I selected Webflow because its component-based approach allows me to change content once, and it updates across multiple pages, which has saved me a significant amount of time. Sometimes, it can be …
If you have a large customer base and a large amount of data on each of your customers, it is really strong in creating personalized content that your salespeople can use in their pitch meetings—and then setting up workflows for automated for lifecycle journey creations to automatically go out to customers.
The good outweighs the bad. I love how my webpage works, and it fulfills everything that I was trying to accomplish. The ability to tag and distribute content across the site saves a lot of time and energy. I just wish that custom elements were easier to reuse across pages and that it weren't so hard to figure out. This tool is better suited for someone who knows what they are doing, rather than a beginner.
Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
Organizations that are new to Salesforce need to be prepared for report building and other configurations. Customization is a great feature, but it can be overwhelming if not impossible for a brand new user.
Salesforce Trailhead is robust but can be confusing and overwhelming.
I'm currently comfortable with only using Salesforce CMS or any iteration on a desktop.
The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
In my opinion, it's incredibly difficult to create tables in an article
You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
Website designs are not responsive we need to keep designing a separate mobile version
In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
Content editors need to keep logging in every time they add content
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
With a little education, I find Webflow incredibly easy to use. As previously mentioned, the Webflow University video library is amazing so anything you need help with is already available. That said, I do feel like it is a relatively steep learning curve and would be even steeper for someone who is completely new to Web Development, which is why I gave it the score I did.
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team members. Sonar was cheaper but Salesforce CMS is way more capable.
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in comparison to medium) like a site that feels unique and sophisticated. Finally, all in all, Webflow is harder at start but the results are eye pleasing and its totally worth the time.
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.