TrustRadius: an HG Insights company

Salesforce Marketing Cloud vs. Salesforce Service Cloud

Save this comparison

Save this comparison

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Salesforce Service Cloud

397 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Salesforce Service Cloud

    Score8.4 out of 10
    		N/AService Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.

    $25

    per month

    Pricing
    Salesforce Marketing CloudSalesforce Service Cloud
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Starter Suite
    $25
    per month
    Pro Suite
    $100
    per month per user
    Enterprise
    $165
    per month per user
    Unlimited
    $330
    per month per user
    Agentforce 1
    $550
    per month per user
    Offerings
    Pricing Offerings
    Salesforce Marketing CloudSalesforce Service Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce Marketing CloudSalesforce Service Cloud
    Considered Both Products
    Salesforce
    Verified User
    Chose Salesforce Marketing Cloud
    Salesforce Marketing Cloud is a more comprehensive product than HubSpot Marketing Cloud. It integrates better with multiple channels, is a powerful audience builder, and is an efficient AI. However, Salesforce Marketing Cloud is also more expensive and requires Salesforce.com …
    Incentivized
    Trevor Lynn
    Chief Marketing Officer in Marketing at Social Tables (Hospitality, 51-200 employees)
    Chose Salesforce Marketing Cloud
    We evaluated most other marketing automation products and Pardot was best for us because of the SFDC integration.
    Incentivized
    Salesforce
    Ritesh Khatri
    Salesforce development in Information Technology at Areya (Computer Software, 51-200 employees)
    Chose Salesforce Service Cloud
    Because it has good ratings and it is easy to setup .it also has good word of mouth.
    Incentivized
    Verified User
    Chose Salesforce Service Cloud
    I'm not at the level where I would be part of the decision making process for choosing a vendor or product for the organization. Every position I've held, I've come into a company that has already implemented or is in the process of implementing Salesforce. Honestly I would not …
    Incentivized
    Verified User
    Chose Salesforce Service Cloud
    We have been using Salesforce Service Cloud for well over ten years.
    Incentivized
    Verified User
    Chose Salesforce Service Cloud
    I haven't truly dove into any other platform like this. Being a Salesforce user myself and an implementation specialist of the Salesforce platform, I will always suggest Salesforce to any business, as a whole. But if they also have a need to use a support and service management …
    Incentivized
    Jack Pennuto
    Senior Vice President in Sales at Formtek Group, Inc. (Machinery, 51-200 employees)
    Chose Salesforce Service Cloud
    We did not consider any alternatives to be a real solution compared to Service Cloud. This appeared to be the only solution for our needs.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Salesforce Marketing CloudSalesforce Service Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Marketing Cloud and Salesforce Service Cloud
    Feature
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    Salesforce Service Cloud
    -
    Ratings
    WYSIWYG email editor8.1118 Ratings00 Ratings
    Dynamic content7.6149 Ratings00 Ratings
    Ability to test dynamic content7.7108 Ratings00 Ratings
    Landing pages7.8117 Ratings00 Ratings
    A/B testing7.9147 Ratings00 Ratings
    Mobile optimization7.3107 Ratings00 Ratings
    Email deliverability reporting8.2128 Ratings00 Ratings
    List management8.6125 Ratings00 Ratings
    Triggered drip sequences8.191 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Marketing Cloud and Salesforce Service Cloud
    Feature
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Salesforce Service Cloud
    -
    Ratings
    Lead nurturing automation8.3107 Ratings00 Ratings
    Lead scoring and grading8.2108 Ratings00 Ratings
    Data quality management8.1113 Ratings00 Ratings
    Automated sales alerts and tasks8.699 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Marketing Cloud and Salesforce Service Cloud
    Feature
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Salesforce Service Cloud
    -
    Ratings
    Calendaring8.3100 Ratings00 Ratings
    Event/webinar marketing7.394 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Marketing Cloud and Salesforce Service Cloud
    Feature
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Salesforce Service Cloud
    -
    Ratings
    Social sharing and campaigns8.480 Ratings00 Ratings
    Social profile integration8.036 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Marketing Cloud and Salesforce Service Cloud
    Feature
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Salesforce Service Cloud
    -
    Ratings
    Dashboards8.4115 Ratings00 Ratings
    Standard reports8.4120 Ratings00 Ratings
    Custom reports7.997 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Marketing Cloud and Salesforce Service Cloud
    Feature
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    Salesforce Service Cloud
    -
    Ratings
    API7.087 Ratings00 Ratings
    Role-based workflow & approvals7.586 Ratings00 Ratings
    Customizability7.4108 Ratings00 Ratings
    Integration with Salesforce.com8.3110 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.713 Ratings00 Ratings
    Integration with SugarCRM7.610 Ratings00 Ratings
    Third-party software integrations6.921 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Salesforce Marketing Cloud and Salesforce Service Cloud
    Feature
    Salesforce Marketing Cloud
    -
    Ratings
    Salesforce Service Cloud
    8.8
    77 Ratings
    Organize and prioritize service tickets00 Ratings9.475 Ratings
    Expert directory00 Ratings8.553 Ratings
    Subscription-based notifications00 Ratings8.663 Ratings
    ITSM collaboration and documentation00 Ratings8.260 Ratings
    Ticket creation and submission00 Ratings9.375 Ratings
    Ticket response00 Ratings9.174 Ratings
    Self Help Community
    Comparison of Self Help Community features of Salesforce Marketing Cloud and Salesforce Service Cloud
    Feature
    Salesforce Marketing Cloud
    -
    Ratings
    Salesforce Service Cloud
    8.7
    72 Ratings
    External knowledge base00 Ratings8.463 Ratings
    Internal knowledge base00 Ratings8.970 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Salesforce Marketing Cloud and Salesforce Service Cloud
    Feature
    Salesforce Marketing Cloud
    -
    Ratings
    Salesforce Service Cloud
    8.7
    77 Ratings
    Customer portal00 Ratings7.954 Ratings
    IVR00 Ratings8.834 Ratings
    Social integration00 Ratings8.947 Ratings
    Email support00 Ratings9.276 Ratings
    Help Desk CRM integration00 Ratings8.866 Ratings
    User Ratings
    Salesforce Marketing CloudSalesforce Service Cloud
    Likelihood to Recommend
    8.1
    (325 ratings)
    8.3
    (83 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    6.2
    (8 ratings)
    Usability
    4.1
    (35 ratings)
    8.0
    (12 ratings)
    Availability
    10.0
    (11 ratings)
    9.5
    (28 ratings)
    Performance
    9.6
    (9 ratings)
    8.6
    (7 ratings)
    Support Rating
    7.0
    (36 ratings)
    7.0
    (20 ratings)
    In-Person Training
    5.0
    (4 ratings)
    10.0
    (1 ratings)
    Online Training
    8.1
    (7 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    5.0
    (1 ratings)
    Product Scalability
    7.6
    (34 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    8.0
    (1 ratings)