Salesforce Marketing Cloud vs. Smarter Contact
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
 Smarter Contact | N/A | Small Businesses (1-50 employees) | Smarter Contact is an SMS marketing tool and omnichannel messenger platform that helps reach, connect, and convert more leads. It is designed to help users build personal connections with customers even while they scale communication efforts and channels with a CRM, bulk texting, pre-scheduling, message templates, and advanced data. The skip tracing tool provides a way to look up the phone number of any person . | $597 quarterly per user |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Discount available for annual pricing. | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Salesforce Marketing Cloud | Smarter Contact | |
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| Likelihood to Recommend | 8.1 | - |
| Likelihood to Renew | 8.1 | - |
| Usability | 4.1 | - |
| Availability | 10.0 | - |
| Performance | 9.6 | - |
| Support Rating | 7.0 | - |
| In-Person Training | 5.0 | - |
| Online Training | 8.1 | - |
| Implementation Rating | 3.0 | - |
| Contract Terms and Pricing Model | 5.0 | - |
| Ease of integration | 7.0 | - |
| Product Scalability | 7.6 | - |
| Vendor post-sale | 8.0 | - |
| Vendor pre-sale | 7.0 | - |