TrustRadius: an HG Insights company

Salesforce Marketing Cloud vs. SMS Broadcast

Save this comparison

Save this comparison

Salesforce Marketing Cloud

1,398 Reviews and Ratings

SMS Broadcast

2 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    SMS Broadcast

    Score8.7 out of 10
    		N/AN/AN/A
    Pricing
    Salesforce Marketing CloudSMS Broadcast
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Salesforce Marketing CloudSMS Broadcast
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Salesforce Marketing CloudSMS Broadcast
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Marketing Cloud and SMS Broadcast
    Feature
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    SMS Broadcast
    -
    Ratings
    WYSIWYG email editor8.1118 Ratings00 Ratings
    Dynamic content7.6149 Ratings00 Ratings
    Ability to test dynamic content7.7108 Ratings00 Ratings
    Landing pages7.8117 Ratings00 Ratings
    A/B testing7.9147 Ratings00 Ratings
    Mobile optimization7.3107 Ratings00 Ratings
    Email deliverability reporting8.2128 Ratings00 Ratings
    List management8.6125 Ratings00 Ratings
    Triggered drip sequences8.191 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Marketing Cloud and SMS Broadcast
    Feature
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    SMS Broadcast
    -
    Ratings
    Lead nurturing automation8.3107 Ratings00 Ratings
    Lead scoring and grading8.2108 Ratings00 Ratings
    Data quality management8.1113 Ratings00 Ratings
    Automated sales alerts and tasks8.699 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Marketing Cloud and SMS Broadcast
    Feature
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    SMS Broadcast
    -
    Ratings
    Calendaring8.3100 Ratings00 Ratings
    Event/webinar marketing7.394 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Marketing Cloud and SMS Broadcast
    Feature
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    SMS Broadcast
    -
    Ratings
    Social sharing and campaigns8.480 Ratings00 Ratings
    Social profile integration8.036 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Marketing Cloud and SMS Broadcast
    Feature
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    SMS Broadcast
    -
    Ratings
    Dashboards8.4115 Ratings00 Ratings
    Standard reports8.4120 Ratings00 Ratings
    Custom reports7.997 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Marketing Cloud and SMS Broadcast
    Feature
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    SMS Broadcast
    -
    Ratings
    API7.087 Ratings00 Ratings
    Role-based workflow & approvals7.586 Ratings00 Ratings
    Customizability7.4108 Ratings00 Ratings
    Integration with Salesforce.com8.3110 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.713 Ratings00 Ratings
    Integration with SugarCRM7.610 Ratings00 Ratings
    Third-party software integrations6.921 Ratings00 Ratings
    User Ratings
    Salesforce Marketing CloudSMS Broadcast
    Likelihood to Recommend
    8.1
    (325 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    -
    (0 ratings)
    Usability
    4.1
    (35 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (11 ratings)
    -
    (0 ratings)
    Performance
    9.6
    (9 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (36 ratings)
    -
    (0 ratings)
    In-Person Training
    5.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.6
    (34 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    -
    (0 ratings)