Salesforce Marketing Cloud vs. Supermetrics
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
 Supermetrics | Score10 out of 10 | N/A | Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers. | $29 per month |
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs. | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Salesforce Marketing Cloud | Supermetrics | |
|---|---|---|
| Likelihood to Recommend | 8.1 | 10.0 |
| Likelihood to Renew | 8.1 | - |
| Usability | 4.1 | - |
| Availability | 10.0 | - |
| Performance | 9.6 | - |
| Support Rating | 7.0 | - |
| In-Person Training | 5.0 | - |
| Online Training | 8.1 | - |
| Implementation Rating | 3.0 | - |
| Contract Terms and Pricing Model | 5.0 | - |
| Ease of integration | 7.0 | - |
| Product Scalability | 7.6 | - |
| Vendor post-sale | 8.0 | - |
| Vendor pre-sale | 7.0 | - |