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Salesforce Marketing Cloud vs. Twilio SendGrid

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Salesforce Marketing Cloud

1,398 Reviews and Ratings

Twilio SendGrid

191 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Twilio SendGrid

    Score8.5 out of 10
    		N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    Salesforce Marketing CloudTwilio SendGrid
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    Salesforce Marketing CloudTwilio SendGrid
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce Marketing CloudTwilio SendGrid
    Considered Both Products
    Salesforce
    Verified User
    Chose Salesforce Marketing Cloud
    Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming …
    Incentivized
    Justin Wiebe
    CRM Manager - Analyst/Programmer in Marketing at Concordia University, Irvine (Higher Education, 501-1000 employees)
    Chose Salesforce Marketing Cloud
    Pardot is a player in that it is one of the older products on the forefront of email marketing. This is good and bad in that it has been established but bad in that it isn't as robust as some of the other products on the market. Adobe can be good but is new to the market and …
    Incentivized
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Salesforce Marketing CloudTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Marketing Cloud and Twilio SendGrid
    Feature
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    Twilio SendGrid
    7.1
    48 Ratings
    WYSIWYG email editor8.1118 Ratings7.035 Ratings
    Dynamic content7.6149 Ratings6.838 Ratings
    Ability to test dynamic content7.7108 Ratings5.636 Ratings
    Landing pages7.8117 Ratings8.023 Ratings
    A/B testing7.9147 Ratings7.228 Ratings
    Mobile optimization7.3107 Ratings7.036 Ratings
    Email deliverability reporting8.2128 Ratings7.448 Ratings
    List management8.6125 Ratings7.642 Ratings
    Triggered drip sequences8.191 Ratings7.222 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Marketing Cloud and Twilio SendGrid
    Feature
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Twilio SendGrid
    -
    Ratings
    Lead nurturing automation8.3107 Ratings00 Ratings
    Lead scoring and grading8.3108 Ratings00 Ratings
    Data quality management8.1113 Ratings00 Ratings
    Automated sales alerts and tasks8.699 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Marketing Cloud and Twilio SendGrid
    Feature
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Twilio SendGrid
    -
    Ratings
    Calendaring8.3100 Ratings00 Ratings
    Event/webinar marketing7.394 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Marketing Cloud and Twilio SendGrid
    Feature
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Twilio SendGrid
    -
    Ratings
    Social sharing and campaigns8.480 Ratings00 Ratings
    Social profile integration8.036 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Marketing Cloud and Twilio SendGrid
    Feature
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Twilio SendGrid
    7.6
    48 Ratings
    Dashboards8.4115 Ratings7.446 Ratings
    Standard reports8.4120 Ratings8.246 Ratings
    Custom reports7.997 Ratings7.230 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Marketing Cloud and Twilio SendGrid
    Feature
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    Twilio SendGrid
    -
    Ratings
    API7.087 Ratings00 Ratings
    Role-based workflow & approvals7.486 Ratings00 Ratings
    Customizability7.4108 Ratings00 Ratings
    Integration with Salesforce.com8.3110 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.713 Ratings00 Ratings
    Integration with SugarCRM7.610 Ratings00 Ratings
    Third-party software integrations6.921 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Salesforce Marketing Cloud and Twilio SendGrid
    Feature
    Salesforce Marketing Cloud
    -
    Ratings
    Twilio SendGrid
    8.2
    10 Ratings
    URL Validation00 Ratings7.410 Ratings
    Link Tracking00 Ratings8.210 Ratings
    Image Validation00 Ratings9.08 Ratings
    Inbox Display00 Ratings7.810 Ratings
    Email Accessibility Tools00 Ratings7.810 Ratings
    Spelling and Grammar Check00 Ratings8.28 Ratings
    Spam Testing00 Ratings8.210 Ratings
    Email Previews00 Ratings8.610 Ratings
    User Ratings
    Salesforce Marketing CloudTwilio SendGrid
    Likelihood to Recommend
    8.1
    (325 ratings)
    7.9
    (59 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    7.0
    (1 ratings)
    Usability
    4.1
    (35 ratings)
    8.2
    (6 ratings)
    Availability
    10.0
    (11 ratings)
    -
    (0 ratings)
    Performance
    9.6
    (9 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (36 ratings)
    3.0
    (9 ratings)
    In-Person Training
    5.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.6
    (34 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    -
    (0 ratings)