TrustRadius: an HG Insights company

Salesforce Marketing Cloud vs. Everest (Return Path + 250ok)

Save this comparison

Save this comparison

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Everest (Return Path + 250ok)

51 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Everest (Return Path + 250ok)

    Score10 out of 10
    		N/AEverest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…

    $20

    per month

    Pricing
    Salesforce Marketing CloudEverest (Return Path + 250ok)
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Elements
    $20
    per month
    Elements Plus
    $525
    per month
    Professional
    Custom Pricing
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    Salesforce Marketing CloudEverest (Return Path + 250ok)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce Marketing CloudEverest (Return Path + 250ok)
    Considered Both Products
    Salesforce
    Justin Wiebe
    CRM Manager - Analyst/Programmer in Marketing at Concordia University, Irvine (Higher Education, 501-1000 employees)
    Chose Salesforce Marketing Cloud
    Pardot is a player in that it is one of the older products on the forefront of email marketing. This is good and bad in that it has been established but bad in that it isn't as robust as some of the other products on the market. Adobe can be good but is new to the market and …
    Incentivized
    Validity
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Salesforce Marketing CloudEverest (Return Path + 250ok)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Marketing Cloud and Everest (Return Path + 250ok)
    Feature
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    Everest (Return Path + 250ok)
    6.1
    21 Ratings
    WYSIWYG email editor8.1118 Ratings5.02 Ratings
    Dynamic content7.6149 Ratings5.32 Ratings
    Ability to test dynamic content7.7108 Ratings6.47 Ratings
    Landing pages7.8117 Ratings5.02 Ratings
    A/B testing7.9147 Ratings6.58 Ratings
    Mobile optimization7.3107 Ratings3.36 Ratings
    Email deliverability reporting8.2128 Ratings8.021 Ratings
    List management8.6125 Ratings7.09 Ratings
    Triggered drip sequences8.191 Ratings8.02 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Marketing Cloud and Everest (Return Path + 250ok)
    Feature
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Everest (Return Path + 250ok)
    -
    Ratings
    Lead nurturing automation8.3107 Ratings00 Ratings
    Lead scoring and grading8.3108 Ratings00 Ratings
    Data quality management8.1113 Ratings00 Ratings
    Automated sales alerts and tasks8.699 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Marketing Cloud and Everest (Return Path + 250ok)
    Feature
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Everest (Return Path + 250ok)
    -
    Ratings
    Calendaring8.3100 Ratings00 Ratings
    Event/webinar marketing7.394 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Marketing Cloud and Everest (Return Path + 250ok)
    Feature
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Everest (Return Path + 250ok)
    -
    Ratings
    Social sharing and campaigns8.480 Ratings00 Ratings
    Social profile integration8.036 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Marketing Cloud and Everest (Return Path + 250ok)
    Feature
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Everest (Return Path + 250ok)
    6.1
    22 Ratings
    Dashboards8.4115 Ratings7.222 Ratings
    Standard reports8.4120 Ratings6.720 Ratings
    Custom reports7.997 Ratings4.516 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Marketing Cloud and Everest (Return Path + 250ok)
    Feature
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    Everest (Return Path + 250ok)
    -
    Ratings
    API7.087 Ratings00 Ratings
    Role-based workflow & approvals7.486 Ratings00 Ratings
    Customizability7.4108 Ratings00 Ratings
    Integration with Salesforce.com8.3110 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.713 Ratings00 Ratings
    Integration with SugarCRM7.610 Ratings00 Ratings
    Third-party software integrations6.921 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Salesforce Marketing Cloud and Everest (Return Path + 250ok)
    Feature
    Salesforce Marketing Cloud
    -
    Ratings
    Everest (Return Path + 250ok)
    8.0
    10 Ratings
    URL Validation00 Ratings8.16 Ratings
    Link Tracking00 Ratings6.73 Ratings
    Image Validation00 Ratings7.66 Ratings
    Inbox Display00 Ratings8.57 Ratings
    Email Accessibility Tools00 Ratings7.54 Ratings
    Spelling and Grammar Check00 Ratings7.82 Ratings
    Spam Testing00 Ratings9.09 Ratings
    Email Previews00 Ratings9.08 Ratings
    User Ratings
    Salesforce Marketing CloudEverest (Return Path + 250ok)
    Likelihood to Recommend
    8.1
    (325 ratings)
    5.4
    (27 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    8.2
    (5 ratings)
    Usability
    4.1
    (35 ratings)
    7.3
    (1 ratings)
    Availability
    10.0
    (11 ratings)
    -
    (0 ratings)
    Performance
    9.6
    (9 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (36 ratings)
    9.1
    (1 ratings)
    In-Person Training
    5.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    8.2
    (1 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.6
    (34 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    -
    (0 ratings)