Salesforce Marketing Cloud vs. WhatCounts
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
 WhatCounts | Score4 out of 10 | N/A | WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with… | N/A |
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Salesforce Marketing Cloud | WhatCounts | |
|---|---|---|
| Likelihood to Recommend | 8.1 | 10.0 |
| Likelihood to Renew | 8.1 | - |
| Usability | 4.1 | - |
| Availability | 10.0 | - |
| Performance | 9.6 | - |
| Support Rating | 7.0 | 10.0 |
| In-Person Training | 5.0 | - |
| Online Training | 8.1 | - |
| Implementation Rating | 3.0 | - |
| Contract Terms and Pricing Model | 5.0 | - |
| Ease of integration | 7.0 | - |
| Product Scalability | 7.6 | - |
| Vendor post-sale | 8.0 | - |
| Vendor pre-sale | 7.0 | - |