Salesforce Marketing Cloud vs. Twilio Zipwhip (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
 Twilio Zipwhip (discontinued) | Score8.1 out of 10 | N/A | Zipwhip, a texting-for-businesses application for two-way text between a company and its customers, was acquired by Twilio, and discontinued. | $19 per month |
| Salesforce Marketing Cloud | Twilio Zipwhip (discontinued) | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Salesforce Marketing Cloud | Twilio Zipwhip (discontinued) | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Salesforce Marketing Cloud | Twilio Zipwhip (discontinued) | |
|---|---|---|
| Likelihood to Recommend | 8.1 | 4.5 |
| Likelihood to Renew | 8.1 | - |
| Usability | 4.1 | 8.0 |
| Availability | 10.0 | - |
| Performance | 9.6 | - |
| Support Rating | 7.0 | 1.4 |
| In-Person Training | 5.0 | - |
| Online Training | 8.1 | - |
| Implementation Rating | 3.0 | - |
| Contract Terms and Pricing Model | 5.0 | - |
| Ease of integration | 7.0 | - |
| Product Scalability | 7.6 | - |
| Vendor post-sale | 8.0 | - |
| Vendor pre-sale | 7.0 | - |