Salesforce Sales Cloud vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Sales Cloud
Score 8.7 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month per user
Zendesk Sell
Score 8.8 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
Salesforce Sales CloudZendesk Sell
Editions & Modules
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
Salesforce Sales CloudZendesk Sell
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Sales CloudZendesk Sell
Considered Both Products
Salesforce Sales Cloud
Chose Salesforce Sales Cloud
Salesforce Sales Cloud is by far the most powerful platform overall, because it can spearhead an entire organizations worth of data into one single source of truth, particular if connected well. But, in simple terms, it's just the most powerful sales enablement tool out there. …
Chose Salesforce Sales Cloud
Salesforce Sales Cloud is fully featured and is truly a platform solution vs Hubspot and Pipedrive that are very single use focused around CRM. NetSuite is legacy and has outdated user interfaces and experiences.
Chose Salesforce Sales Cloud
Allows deep customization through its Lightning Platform, enabling businesses to adapt the CRM to their unique processes. From custom objects and workflows to advanced AppExchange integrations, Salesforce Sales Cloud can accommodate even the most complex requirements.
Chose Salesforce Sales Cloud
Salesforce Sales Cloud has comparatively more customization capabilities, better report and dashboards, wide range of out of the box features and automation capabilities.
Chose Salesforce Sales Cloud
This platform is superior in many ways, being able to integrate other platforms at the same time to unify management. Also, the user experience is superior, the design is friendly and allows one to work without problems and find everything in a friendly way and save time, above …
Chose Salesforce Sales Cloud
Not as such platforms in my mind, but Every Sales CRM has thier own advantages and flaws for working Salesforce mainly addresses all issues but it is difficult to compare with others as the unique system of Salesforce while once I use Zoho, which also gives an edge to maintain …
Chose Salesforce Sales Cloud
It is easy to learn, handy and usable. The data is cleaned and then processed, which reduces the scope of error in client prediction. The automated workflow is also a key factor
Chose Salesforce Sales Cloud
The other tools that I have previously used such as Hubspot, Mailchimp (for email list management) and Insightly do not stack up to Salesforce Sales Cloud, as Salesforce Sales Cloud is highly focused on streamlining pipeline and customer management. The other tools are a good …
Chose Salesforce Sales Cloud
Keap, formerly Infusionsoft, has a lot of similar core functionality but is geared much more towards small businesses and cannot compare to the integration and partner community that Salesforce Sales Cloud has. We migrated to Salesforce Sales Cloud at our original period of …
Chose Salesforce Sales Cloud
Salesforce sales can do everything Front does regarding email integrations and communicating with your peers. Still, it provides even more insight for our salespeople and leadership team. Although Front is cheaper, we decided the added productivity and visibility provided to …
Chose Salesforce Sales Cloud
Marketing Cloud is recommended for more marketing related aspects such as email marketing
Chose Salesforce Sales Cloud
At our company, we use Salesforce and HubSpot. I personally like both for different reasons. Salesforce makes it easy to generate reports, keep track of dealer and customer information, tie customers to dealers, and is easy to use. However, I like HubSpot for the marketing …
Chose Salesforce Sales Cloud
Salesforce Sales Cloud is a truly enterprise tool and is appropriately extensible to allow for future growth so we can scale seamlessly.
Chose Salesforce Sales Cloud
We used Capsule CRM when the business started. It was a great tool for a small business, but as our customer base and sales team grew, we wanted to glean insights quicker, manage customers better and to do so without the use of spreadsheets. Salesforce Sales Cloud with its …
Chose Salesforce Sales Cloud
The integration with third-party products like Marketo, and social profiles has stood out from other competitors.

Migrating data from our previous CRM tool to Salesforce Sales Cloud through API and integrations was easier.
Chose Salesforce Sales Cloud
The previous product we used was pathetic. It was collaborative and could work as web based so could be used anyw. However, its reporting functionality was rudimentary at best. It was often difficult to get reports even on the simplest of metrics. There were no analytics so any …
Chose Salesforce Sales Cloud
Salesforce Sales cloud is well integrated with a lot of other marketing and sales technology SAAS products that we use within our business, which is a big part of why I enjoy using it. Compared to NetSuite, it is a lot more user friendly, a modern platform that provides better …
Chose Salesforce Sales Cloud
Zoho is a poor and cheap copycat of Salesforce Sales Cloud with less reliability and much less data protection. I needed high compliance.
Chose Salesforce Sales Cloud
It was a no-brainer: Salesforce was the number 1 option. SF was by far the clear winner from the beginning, with the CEO having used it in a prior organization, his development knowledge, and knowing that it is the best product on the market, we only evaluated a second option …
Chose Salesforce Sales Cloud
Hubspot isn't a huge amount cheaper and the customisability is a lot more limited. As a bespoke manufacturer, who is keen on efficiency, having a CRM we can really tailor to our needs makes a big difference.

We also tried Prospectsofts CRM but this has very limited customisation …
Chose Salesforce Sales Cloud
Salesforce Sales Cloud is more flexible and can be customized based on business needs. Other CRMs typically do not provide ability to perform so much customizations. Also out of the box functionality of Salesforce Sales Cloud is extensive and can fulfill most needs of small …
Chose Salesforce Sales Cloud
Costly, larger time to market / value time, difficult and complex to set up and customize. But if you want highly customizable CRM and don´t care about user experience within a super large company Salesforce does the job well and the costs could be optimized as a larger …
Chose Salesforce Sales Cloud
In this case I listed two solutions (Clari and People.ai) complementary and one competitor. In my humble opinion Pipedrive is not competing for the same target market and SFDC is 100% consolidated in Enterprise segment as the only possible option for best in class companies …
Zendesk Sell
Chose Zendesk Sell
The contact management system is better and the association between contacts and deals is a big improvement. Tracking emails in addition to notes is an improvement.
Chose Zendesk Sell
I am currently using Hubspot, which we upgraded to from Zendesk Sell.

I used SalesForce many years ago, but too long ago to comment on any current functionality.
Chose Zendesk Sell
We moved away from the platform above because integrations and reporting through Zendesk Sell (formerly Base CRM) are far better. Zendesk Sell (formerly Base CRM) is definitely a more modern approach to our ever-changing company. We needed a system that provided accurate and …
Chose Zendesk Sell
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to Hubspot which provides a lot more value than Base did, but it isn't right for everyone. Hubspot is focused on capturing in-bound leads and has its own flaws and limitations, but …
Chose Zendesk Sell
Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and …
Chose Zendesk Sell
It does everything salesforce was doing only easier and the mobile app was much better and cheaper. I have been able to both run a sales team and do the sysadmin and setup work on base as a sales manager.
Chose Zendesk Sell
Much more efficient and cleaner interface allows quicker and simpler contact/pipeline management for all members of staff regardless of seniority.

Additionally, it's a much simpler platform designed for sales compared to more traditional CRMs.
Chose Zendesk Sell
Let's face it, there's a lot of competition in the market of CRM systems. From Salesforce, Hubspot, and Zoho, which offer other modules that integrate other elements of the business into the CRM, to options like Sharpspring, CampaignerCRM, and SugarCRM that integrates marketing …
Chose Zendesk Sell
Much easier to use! It's more updated, more modern. It feels like using a Mac Laptop as opposed to using an IBM that runs Microsoft Office 1997.

The integration and windows for emails and tasks is much easier to use. Notes is something that anyone on the team can jump on and …
Chose Zendesk Sell
I have used Base CRM for 3 years now and I haven't looked back. Compared to Salesforce, Base is significantly more functional and intuitive.
Chose Zendesk Sell
Base CRM is great for beginners, or small sales forces. API/integrations need help. As a CRM it works just fine, but could use some improvement, and backing. A lot of Base CRM users are great help, but there needs to be a more robust back end to help your customers implement …
Features
Salesforce Sales CloudZendesk Sell
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Salesforce Sales Cloud
8.3
Ratings
7% above category average
Zendesk Sell
6.6
Ratings
15% below category average
Customer data management / contact management9.20 Ratings8.90 Ratings
Workflow management8.30 Ratings6.10 Ratings
Territory management7.70 Ratings4.90 Ratings
Opportunity management8.70 Ratings7.90 Ratings
Integration with email client (e.g., Outlook or Gmail)8.60 Ratings6.90 Ratings
Contract management7.90 Ratings5.40 Ratings
Quote & order management7.70 Ratings3.90 Ratings
Interaction tracking8.80 Ratings7.90 Ratings
Channel / partner relationship management8.10 Ratings7.80 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Salesforce Sales Cloud
7.9
Ratings
5% above category average
Zendesk Sell
9.0
Ratings
18% above category average
Case management8.30 Ratings9.00 Ratings
Call center management7.80 Ratings9.00 Ratings
Help desk management7.50 Ratings9.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Salesforce Sales Cloud
8.4
Ratings
10% above category average
Zendesk Sell
6.9
Ratings
9% below category average
Lead management8.50 Ratings6.00 Ratings
Email marketing8.20 Ratings7.80 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Salesforce Sales Cloud
8.3
Ratings
9% above category average
Zendesk Sell
5.3
Ratings
36% below category average
Task management8.80 Ratings8.00 Ratings
Billing and invoicing management7.70 Ratings1.00 Ratings
Reporting8.60 Ratings7.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Salesforce Sales Cloud
8.3
Ratings
9% above category average
Zendesk Sell
8.2
Ratings
8% above category average
Forecasting8.10 Ratings7.80 Ratings
Pipeline visualization8.10 Ratings7.90 Ratings
Customizable reports8.80 Ratings9.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Salesforce Sales Cloud
8.7
Ratings
15% above category average
Zendesk Sell
4.2
Ratings
56% below category average
Custom fields9.00 Ratings7.80 Ratings
Custom objects8.90 Ratings4.90 Ratings
Scripting environment8.30 Ratings1.10 Ratings
API for custom integration8.60 Ratings3.00 Ratings
Security
Comparison of Security features of Product A and Product B
Salesforce Sales Cloud
8.9
Ratings
7% above category average
Zendesk Sell
9.5
Ratings
13% above category average
Single sign-on capability8.90 Ratings9.90 Ratings
Role-based user permissions8.80 Ratings9.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Salesforce Sales Cloud
8.8
Ratings
18% above category average
Zendesk Sell
4.0
Ratings
59% below category average
Social data8.90 Ratings1.00 Ratings
Social engagement8.60 Ratings6.90 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Salesforce Sales Cloud
8.2
Ratings
11% above category average
Zendesk Sell
5.4
Ratings
30% below category average
Marketing automation8.40 Ratings9.80 Ratings
Compensation management8.00 Ratings1.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Salesforce Sales Cloud
7.8
Ratings
6% above category average
Zendesk Sell
8.0
Ratings
9% above category average
Mobile access7.80 Ratings8.00 Ratings
Best Alternatives
Salesforce Sales CloudZendesk Sell
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Sales CloudZendesk Sell
Likelihood to Recommend
8.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.0
(0 ratings)
Usability
9.4
(0 ratings)
8.9
(0 ratings)
Availability
9.8
(0 ratings)
10.0
(0 ratings)
Performance
9.0
(0 ratings)
10.0
(0 ratings)
Support Rating
8.9
(0 ratings)
8.8
(0 ratings)
In-Person Training
7.9
(0 ratings)
-
(0 ratings)
Online Training
9.1
(0 ratings)
7.0
(0 ratings)
Implementation Rating
2.4
(0 ratings)
8.0
(0 ratings)
Configurability
10.0
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
8.7
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Salesforce Sales CloudZendesk Sell
Likelihood to Recommend
Salesforce Sales Cloud is great for tracking your dealer (reseller) information, customer information, order information, and generating reports. You would want to use Salesforce as a smaller business because it is easy to use and keeps track of everything. You can also click on the reports tab and quickly generate different reports or save them as an Excel file to share with your team. You can set those reports with desired features and change them to fit your needs. I would say SF is not the best if you are going to send lots of marketing emails, etc, because it is not as visually friendly as HubSpot, for example.
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I think that for a company that creates any sales and needs to house their client information, the Base is perfect. The price of the program makes it completely worth the investment. And to be able to use customizations makes it possible for any business that does sales use Base for their orders. I would say for companies that use legal contracts or binding contracts for their business, Base may be too simple for their needs. We work in tandem with a company that always has contracts going back and forth, and the build out of the customizations here weren't really going to work for them.
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Pros
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
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  • Integrates well with FullContact, Slack via Zapier, and Gmail and google calendar.
  • Excellent mobile app for iPhone lets salespeople have data at their fingertips and enter notes at conferences, in elevators, wherever.
  • Does all the basic things a salesperson needs to be productive, contacts capture, deal capture, documents, smart linking of contacts to deals, and nice reminder features.
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Cons
  • I'd like to see a global roll up, but individual customized versions by team
  • Consolidate! Agreements are often found under attachments, contracts, confidential information, cases, and a couple of more places
  • Statuses: Make the status, owner, and last touch date/time easier to find
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  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
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Likelihood to Renew
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
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Usability
Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
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Reliability and Availability
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
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Always available and easy connection from Zendesk Support
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Performance
For a SaaS provider, I'd rate their performance to be one of the best. At times, reporting tends to slow down if the data set is very large, which is the case in any system. But, that's a very rare phenomenon
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Never any latency issues
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Support Rating
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
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In-Person Training
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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No answers on this topic
Online Training
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
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Implementation Rating
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Simple, and straight forward.
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Alternatives Considered
Salesforce sales can do everything Front does regarding email integrations and communicating with your peers. Still, it provides even more insight for our salespeople and leadership team. Although Front is cheaper, we decided the added productivity and visibility provided to the team would be well worth the higher price tag.
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Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and have different dashboards for reporting reasons. This is definitely a good alternative to Salesforce especially if you are currently using any other Zendesk products like Zendesk support.
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Scalability
Salesforce Sales Cloud is highly scalable and designed to accommodate the needs of businesses of all sizes, from small startups to large enterprises. It offers flexible subscription models and can easily scale up or down based on the organization's requirements. Whether a company is expanding its sales team, increasing its customer base, or adding new features and functionalities, Sales Cloud can adapt to support growth without sacrificing performance or reliability. Additionally, Salesforce's cloud-based architecture ensures that users have access to resources and capabilities as needed, making it a highly scalable solution for organizations looking to automate customer relationship management at scale.
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Always on, always available.
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Return on Investment
  • The inbox feature allows me to see when the customer opens my email, and hence a timely follow-up could result in a higher response rate.
  • The mobile app allows users to gain access to leads and customer contacts on the go, which increases sales team productivity and enhances customer conversations.
  • The reports of the notes on the account level are not working, which is causing manual work in the weekly report to leadership.
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  • Increased efficiency with a central hub for all of our customer data.
  • Workflows are easy to set up and beneficial for us.
  • Received minimum training, therefore it's easy to navigate.
  • Reduced employee costs. Employees can spend more time completing other important tasks.
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ScreenShots

Salesforce Sales Cloud Screenshots

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