Oracle Social Cloud (legacy) vs. Salesforce Marketing Cloud Social Studio (discontinued)

Oracle Social Cloud (legacy)

60 Reviews and Ratings

Salesforce Marketing Cloud Social Studio (discontinued)

148 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Oracle Social Cloud (legacy)	Score7.6 out of 10	Enterprise companies (1,001+ employees)	Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.	N/A
Salesforce Marketing Cloud Social Studio (discontinued)	Score7.3 out of 10	N/A	Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.	$1,000 Per Org Per Month

Pricing

Oracle Social Cloud (legacy)

Salesforce Marketing Cloud Social Studio (discontinued)

No answers on this topic

Basic: $1,000.00
Per Org Per Month
Pro: $4,000.00
Per Org Per Month
Corporate: $12,000.00
Per Org Per Month
Enterprise: $40,000.00
Per Org Per Month

Pricing Offerings
Oracle Social Cloud (legacy)	Salesforce Marketing Cloud Social Studio (discontinued)
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

—

—

Community Pulse
Key User Insights
	Oracle Social Cloud (legacy)	Salesforce Marketing Cloud Social Studio (discontinued)
Considered Both Products	Discontinued Products Ben Herrington Manager of Digital Marketing in Marketing at DENTSPLY International (Medical Devices, 5001-10,000 employees) Chose Oracle Social Cloud (legacy) Our primary concern was to guard against comments that are beyond the scope authorized by the FDA -- off-label claims, in other words. SRM was the best tool to provide the control our management required. The others had incomplete or easy-to-evade controls. However, we've found … Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) It's been a long time since we evaluated different products (before we got Oracle SRM) so I don't have a clear remembrance of Hearsay, but I think I remember Oracle's tools integrating much better and having measurements that our division was interested at the time of purchase. … Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) Seamless, fast integration with Eloqua for lead generation and marketing automation, superior social listening/monitoring functionality, ability to have unlimited users were our top reasons for selecting the tool -- all of which were differentiators from the other platforms … Incentivized Helpful? Verified User Chose Oracle Social Cloud (legacy) Oracle Social Relationship Management (SRM) is far better than the above mentioned tools. The tool is easier to use and more consistent. The team supporting it is also more advanced in understanding. Incentivized Helpful? Leah Minette De Guzman Social Media Content Specialist in Marketing at Emerson Climate Technologies (Mechanical or Industrial Engineering, 10,001+ employees) Chose Oracle Social Cloud (legacy) Aside from offering us a good deal with our current CRM subscription, Oracle offered us a solution in one tool that used to require us three different tools. Incentivized Helpful? Josh Goldstein Director, Brand Strategy Communications at American Association for Cancer Research (Non-Profit Organization Management, 201-500 employees) Chose Oracle Social Cloud (legacy) At the time we reviewed the services Oracle SRM delivered the full range enterprise package for the most effective cost. I plan to reevlauate after another 6 months to ensure we are still getting the best deal. Incentivized Helpful?	Discontinued Products Verified User Chose Salesforce Marketing Cloud Social Studio (discontinued) I liked Radian6 better on the basis of the information that it could report on. I liked seeing the Share of Voice and NUVI had trouble pulling the competitor and industry-wide information that we needed to show our share of voice. NUVI has a nice interface, but I think Radian6 … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Oracle Social Cloud (legacy)

Salesforce Marketing Cloud Social Studio (discontinued)

Comparison of Listening/monitoring features of Oracle Social Cloud (legacy) and Salesforce Marketing Cloud Social Studio (discontinued)
Feature	Oracle Social Cloud (legacy) - Ratings	Salesforce Marketing Cloud Social Studio (discontinued) 8.8 11 Ratings
Boolean keyword searches	00 Ratings	8.010 Ratings
Filtering out noise/spam	00 Ratings	8.010 Ratings
Sentiment analysis	00 Ratings	9.09 Ratings
Broad channel coverage	00 Ratings	10.011 Ratings

Comparison of Publishing features of Oracle Social Cloud (legacy) and Salesforce Marketing Cloud Social Studio (discontinued)
Feature	Oracle Social Cloud (legacy) - Ratings	Salesforce Marketing Cloud Social Studio (discontinued) 8.0 11 Ratings
Content planning and scheduling	00 Ratings	8.011 Ratings
Audience targeting	00 Ratings	8.010 Ratings
Content optimization	00 Ratings	8.09 Ratings
Workflow management	00 Ratings	8.011 Ratings

Comparison of Engagement features of Oracle Social Cloud (legacy) and Salesforce Marketing Cloud Social Studio (discontinued)
Feature	Oracle Social Cloud (legacy) - Ratings	Salesforce Marketing Cloud Social Studio (discontinued) 9.0 10 Ratings
Automated routing and prioritization	00 Ratings	9.99 Ratings
Customer interaction histories	00 Ratings	7.010 Ratings
Bulk actions	00 Ratings	10.010 Ratings

Comparison of Marketing features of Oracle Social Cloud (legacy) and Salesforce Marketing Cloud Social Studio (discontinued)
Feature	Oracle Social Cloud (legacy) - Ratings	Salesforce Marketing Cloud Social Studio (discontinued) 8.3 10 Ratings
Lead generation	00 Ratings	8.09 Ratings
Content marketing	00 Ratings	9.010 Ratings
Paid media management	00 Ratings	8.08 Ratings
Campaigns and promotions	00 Ratings	8.09 Ratings

Comparison of Channel coverage/integration features of Oracle Social Cloud (legacy) and Salesforce Marketing Cloud Social Studio (discontinued)
Feature	Oracle Social Cloud (legacy) - Ratings	Salesforce Marketing Cloud Social Studio (discontinued) 8.3 11 Ratings
Twitter	00 Ratings	8.011 Ratings
Facebook	00 Ratings	8.011 Ratings
LinkedIn	00 Ratings	10.08 Ratings
Google+	00 Ratings	6.86 Ratings
Instagram	00 Ratings	9.08 Ratings
Pinterest	00 Ratings	6.54 Ratings
YouTube	00 Ratings	10.07 Ratings

Comparison of Reporting/analytics features of Oracle Social Cloud (legacy) and Salesforce Marketing Cloud Social Studio (discontinued)
Feature	Oracle Social Cloud (legacy) - Ratings	Salesforce Marketing Cloud Social Studio (discontinued) 8.3 10 Ratings
Campaign success analytics	00 Ratings	8.010 Ratings
Real-time tracking	00 Ratings	9.010 Ratings
Competitor analysis	00 Ratings	8.08 Ratings

Comparison of Account management features of Oracle Social Cloud (legacy) and Salesforce Marketing Cloud Social Studio (discontinued)
Feature	Oracle Social Cloud (legacy) - Ratings	Salesforce Marketing Cloud Social Studio (discontinued) 8.5 10 Ratings
Role-based user permissions & privileges	00 Ratings	8.09 Ratings
Mobile access	00 Ratings	9.010 Ratings

User Ratings
	Oracle Social Cloud (legacy)	Salesforce Marketing Cloud Social Studio (discontinued)
Likelihood to Recommend	7.6 (35 ratings)	9.0 (52 ratings)
Likelihood to Renew	9.0 (10 ratings)	8.8 (38 ratings)
Usability	9.0 (1 ratings)	9.0 (9 ratings)
Availability	- (0 ratings)	9.6 (5 ratings)
Performance	- (0 ratings)	8.4 (5 ratings)
Support Rating	8.3 (4 ratings)	9.0 (8 ratings)
In-Person Training	- (0 ratings)	10.0 (1 ratings)
Online Training	5.0 (1 ratings)	7.6 (6 ratings)
Implementation Rating	- (0 ratings)	9.8 (6 ratings)