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Salesforce Marketing Cloud Social Studio (discontinued) vs. Sprout Social

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Salesforce Marketing Cloud Social Studio (discontinued)

148 Reviews and Ratings

Sprout Social

574 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score7.3 out of 10
    		N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Sprout Social

    Score8.6 out of 10
    		N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    Salesforce Marketing Cloud Social Studio (discontinued)Sprout Social
    Editions & Modules
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    Salesforce Marketing Cloud Social Studio (discontinued)Sprout Social
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce Marketing Cloud Social Studio (discontinued)Sprout Social
    Considered Both Products
    Discontinued Products
    Jimmy Mack
    Sr. Analytics Coordinator in Marketing at City of Olathe (Hospital & Health Care, 10,001+ employees)
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    Social Studio is most comparable to Meltwater in that they both have very basic analytics capabilities, but pull in mass amounts of data. crimson hexagon, Sprinklr and Cision all have much more advanced social media analytics capabilities, although they are potentially more …
    Incentivized
    Sharon Suchoval
    Digital and Social Media Marketing Manager in Marketing at Perficient (Marketing and Advertising, 1-10 employees)
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    They are in completely different ballparks. Radian6 is an enterprise tool. Mention, Google Alerts and Talkwalker are for anyone.
    Incentivized
    Verified User
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. …
    Incentivized
    Verified User
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    At the time, it was top of the line for us. It offered all of the requirements we had to moderate social media content for our clients.
    Incentivized
    Sprout Social
    Verified User
    Chose Sprout Social
    Sprout Social is by far the most robust social media management platform I have worked with. Compared to Hootsuite, Sprout is designed for mid to large size businesses whereas Hootsuite is lower cost with entry level functionality ideal for smaller businesses. Sprout has much …
    Incentivized
    Alexis Ramsey
    Senior Marketing Account Supervisor, Digital Strategy in Social Media at Fors Marsh Group (Research, 51-200 employees)
    Chose Sprout Social
    Prior to switching, we chose Sprout Social because we learned that competitor brands were using this service, and it made sense to align under the same software. However, once comparing actual needs, and looking at how teams navigate the software, it didn't make financial or …
    Incentivized
    Jimmy Mack
    Senior Communications Specialist in Marketing at City of Olathe (Government Administration, 501-1000 employees)
    Chose Sprout Social
    Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Cr…
    Incentivized
    Lisa Kribs-LaPierre
    Partner in Social Media at TGWdigital (Marketing and Advertising, 1-10 employees)
    Chose Sprout Social
    • The overall package
    • Price point
    • and great design and UI
    Lizzie Maldonado
    Sr. Manager of Social Media in Social Media at The Starr Conspiracy (Marketing and Advertising, 11-50 employees)
    Chose Sprout Social
    SHORTLIST:
    • Radian6
    • Act-On
    Verified User
    Chose Sprout Social
    Meltwater buzz Spreadfast Radian6
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Salesforce Marketing Cloud Social Studio (discontinued)Sprout Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprout Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    Sprout Social
    7.6
    87 Ratings
    Boolean keyword searches8.010 Ratings7.465 Ratings
    Filtering out noise/spam8.010 Ratings7.176 Ratings
    Sentiment analysis9.09 Ratings7.156 Ratings
    Broad channel coverage10.011 Ratings8.765 Ratings
    Publishing
    Comparison of Publishing features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprout Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    Sprout Social
    8.5
    110 Ratings
    Content planning and scheduling8.011 Ratings9.5110 Ratings
    Audience targeting8.010 Ratings7.687 Ratings
    Content optimization8.09 Ratings8.296 Ratings
    Workflow management8.011 Ratings8.796 Ratings
    Engagement
    Comparison of Engagement features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprout Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    Sprout Social
    8.0
    100 Ratings
    Automated routing and prioritization9.99 Ratings7.962 Ratings
    Customer interaction histories7.010 Ratings8.088 Ratings
    Bulk actions10.010 Ratings8.185 Ratings
    Marketing
    Comparison of Marketing features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprout Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Sprout Social
    7.2
    78 Ratings
    Lead generation8.09 Ratings7.257 Ratings
    Content marketing9.010 Ratings8.474 Ratings
    Paid media management8.08 Ratings6.23 Ratings
    Campaigns and promotions8.09 Ratings7.24 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprout Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    Sprout Social
    8.6
    110 Ratings
    Twitter8.011 Ratings9.098 Ratings
    Facebook8.011 Ratings9.2109 Ratings
    LinkedIn10.08 Ratings9.0100 Ratings
    Google+6.86 Ratings7.636 Ratings
    Instagram9.08 Ratings9.199 Ratings
    Pinterest6.54 Ratings8.633 Ratings
    YouTube10.07 Ratings8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprout Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Sprout Social
    8.8
    111 Ratings
    Campaign success analytics8.010 Ratings8.8103 Ratings
    Real-time tracking9.010 Ratings8.6100 Ratings
    Competitor analysis8.08 Ratings8.889 Ratings
    Account management
    Comparison of Account management features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprout Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    Sprout Social
    7.8
    104 Ratings
    Role-based user permissions & privileges8.09 Ratings7.999 Ratings
    Mobile access9.010 Ratings7.892 Ratings
    User Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)Sprout Social
    Likelihood to Recommend
    9.0
    (52 ratings)
    8.7
    (168 ratings)
    Likelihood to Renew
    8.8
    (38 ratings)
    9.5
    (65 ratings)
    Usability
    9.0
    (9 ratings)
    8.6
    (95 ratings)
    Availability
    9.6
    (5 ratings)
    7.7
    (8 ratings)
    Performance
    8.4
    (5 ratings)
    8.0
    (7 ratings)
    Support Rating
    9.0
    (8 ratings)
    4.2
    (38 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.6
    (6 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    9.8
    (6 ratings)
    10.0
    (11 ratings)
    Ease of integration
    -
    (0 ratings)
    7.8
    (23 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)