Salesloft is a sales engagement platform designed to automate and streamline the process of reaching out to prospects to accelerate the sales cycle. Yesware is a sales email tracking tool that also helps streamline the sales outreach process. While both products help accelerate the sales cycle, Yesware is primarily focused on executing, tracking, and reporting for sales emails. Salesloft has a broader range of features.
Features
Both products aim to help sales teams work more effectively and efficiently. They provide sales reps with sales email templates, campaigns, tracking, and reporting. However, each has a few standout features as well.
Salesloft is primarily used by SDR/BDR teams to set up and execute communication cadences and track outreach activities. Salesloft customers on TrustRadius value the ability to create multi-step cadences and the CRM integrations it offers, especially integration with Salesforce.
Yesware has especially strong email tracking and notification features. Users can see details like when an email was opened, by who, what device they were using, and the number of times an email was opened. Users also rely heavily on the pre-built and customizable email templates Yesware offers.
Limitations
Though these tools help sales teams gain insights into how their prospect and customer communications are performing, both have a few limitations to be aware of.
Yesware is an ideal email tracking tool but lacks stronger cadence creation capabilities. Users have also pointed out that certain Yesware integrations, including with Salesforce and LinkedIn, are missing some functionality. Customers note that it can be difficult to tell if an email was opened by a firewall or by the intended recipient, as Yesware records both as an opened email.
Salesloft customers frequently mention technical difficulties with the platform, especially around cadences. For example, certain steps in cadences may be missed, and contacts on the ‘do not contact’ list still receive outreach occasionally. Salesloft also does not allow users to pause cadences.
Pricing
Both products have a subscription pricing model and different levels of plans available. Yesware offers a free trial and has tiered plans ranging from $12 – $55 per month per user. Salesloft has plans focused on pipeline generation, opportunity management, post-sales customer experience, and for enterprise organizations. Unlike Yesware, Salesloft does not disclose pricing information on their website but will provide a quote upon request.
Which Is Right For You?
Salesloft is well suited for SDR/BDR teams that need to reach out to a large number of people. It’s great for prospecting, but not ideal for one-off prospect or customer communications. Compared with Yesware, Salesloft has more advanced features to offer in terms of campaign cadence creation, opportunity management, and sales conversation coaching.
On the other hand, Yesware is well-suited for organizations looking for a lighter-weight sales email tracking tool. It provides sales teams with in-depth email engagement metrics and provides robust email templates. However, Yesware may not be ideal for sales teams looking for a comprehensive sales engagement platform that goes beyond email campaign tracking.
