SAP Conversational AI (discontinued) vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Conversational AI (discontinued)
Score 6.8 out of 10
N/A
SAP Conversational AI was a platform used to build chatbots and digital assistants in SAP integration. Starting January 2023, SAP Conversational AI, SAP’s chatbot building platform has been set to maintenance mode. Existing customers can continue to use the enterprise edition of the product until the end of their contract.N/A
Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Pricing
SAP Conversational AI (discontinued)Terminus ABM Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SAP Conversational AI (discontinued)Terminus ABM Platform
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
SAP Conversational AI (discontinued)Terminus ABM Platform
Considered Both Products
SAP Conversational AI (discontinued)
Chose SAP Conversational AI (discontinued)
They are ideal for creating different chatbots for different business entities. It supports different languages, I can implement it with messaging platforms like Slack, Telegram, and many more...
Chose SAP Conversational AI (discontinued)
SAP Conversational AI has been a great help in analyzing common errors in data processing and analytics. It is important to understand scenarios that apply in this situation as information is constantly being gathered, which is where SAP Conversational AI is able to help …
Chose SAP Conversational AI (discontinued)
The platforms have similarities in terms of making the organization more data-driven. However, the use cases are different. SAP analytics cloud is used for reporting, deploying dashboards, and scheduling timely delivery of reporting and analytics. SAP Conversational AI is a …
Chose SAP Conversational AI (discontinued)
Since Alexa and Teams have their own UI for bots they rank better when it comes to usability and features provided. Voice enablement seems to be a big drag.
Chose SAP Conversational AI (discontinued)
We consider Amazon Lex and IBM Watson Assistant but finally we choose SAP Conversational AI because we have many other SAP products in our company.
Chose SAP Conversational AI (discontinued)
We decided to go ahead with this product since our systems heavily rely on SAP already. The integration of data is seamless and can be customized to all needs. We found other competitive solutions to be worse at the data integration, although sometimes they provide a nicer UI …
Chose SAP Conversational AI (discontinued)
SAP Conversational AI is on par with Oracle Digital Assistant in most respects assuming you are using SAP Conversational AI with SAP HANA and Oracle Digital Assistant with Oracle Cloud + Oracle Database. SendBird is much better in chat user experience and scaling with number of …
Chose SAP Conversational AI (discontinued)
SAP Conversational AI is superior to rule-based solutions because they cannot understand a plurality of words such as synonyms. Rule-based systems may for example search for trigger words like "invoice" or "receipt" and recognize those just as well as the neural (?) models used …
Chose SAP Conversational AI (discontinued)
Easy development on it and great integration with other platforms.
Chose SAP Conversational AI (discontinued)
I've used Google Assistant which uses DialogFlow API. It seems to have excellent voice support out of the box compared to CAI.
Chose SAP Conversational AI (discontinued)
SAP Conversational AI has a better documentation of their APIs. SAP Conversational AI also has a much more active and friendly community with lots of help from the community as well as from SAP co-workers. The integration with SAP (as non-SAP) technologies surpasses that of the …
Chose SAP Conversational AI (discontinued)
Intercom is featuring a similar product but without the same robust set of APIs.
Chose SAP Conversational AI (discontinued)
We could have used the iOS native support for this kind of thing but it wouldn't have covered a scenario as difficult as ours.
Chose SAP Conversational AI (discontinued)
ServiceNow Customer Service Management
Chose SAP Conversational AI (discontinued)
Google Dialogflow has the same global experience, but SAP CAI is better for non-developers.
There is a way better experience in SAP CAI than Ideta, and SAP was also cheaper and easier to deploy.
Chose SAP Conversational AI (discontinued)
SAP Conversational AI’s natural language processor was much more efficient.
Chose SAP Conversational AI (discontinued)
The Mirosoft bot framework is less user focused and more aimed at developers. I would recommend using SAP Conversational AI in scenarios, where people in the marketing division have to use the bot and implement new questions. For small to medium sized conversations I would …
Chose SAP Conversational AI (discontinued)
With built-in connection to SAP database (via SAP Cloud Foundry HANA studio), we believe it was a strong choice against AWS for the following:
  • Information security/simplicity - All information remains under one SAP solution.
  • Easy integration - No third party API needed to use or …
Chose SAP Conversational AI (discontinued)
SAP Intelligent Robotic Process Automation
Chose SAP Conversational AI (discontinued)
Conversational AI is a lot leaner than the competition, especially compare to Botpress and Microsoft whose frameworks feel less convincing to managers. SAP also provides key use cases with both their own technologies and third-party solutions and the underlying chatbot platform …
Chose SAP Conversational AI (discontinued)
IBM Watson Assistant
Chose SAP Conversational AI (discontinued)
Our scenario was pretty clear. We looked for an enterprise chatbot platform that could support SAP ERP like S/4HANA. Recent features make going with SAP CAI the clear choice for someone who wants to build bots around S/4HANA.
Chose SAP Conversational AI (discontinued)
We selected SAP Conversational AI because we are a big group in constant development that invests in technology that is easy to use and has a good support community.
Chose SAP Conversational AI (discontinued)
The easy implementation of SAP Conversational AI makes it stand out against any other tool. In turn, the free implementation for a PoC opens the game to give demos to promote its use to potential customers. Recently they launched the web client to implement a bot in SAP Cloud …
Terminus ABM Platform
Chose Terminus ABM Platform
I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of …
Chose Terminus ABM Platform
I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better.
Chose Terminus ABM Platform
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization …
Chose Terminus ABM Platform
Where Terminus ABM Platform was better than other options we evaluated: Much better quality and reach of [the] display network. More ability to tweak display network preferences and do things like contextual content targeting. Good control over ad budgets and pacing with …
Chose Terminus ABM Platform
Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable.
Chose Terminus ABM Platform
Triblio, RollWorks and Demandbase
Chose Terminus ABM Platform
Price, integration an inclusion of Bombora intent data.
Chose Terminus ABM Platform
Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform.
Chose Terminus ABM Platform
I ran through a demo with the Triblio rep about a month ago. The platform seems to be very comparative to Terminus when it comes to the primary functionality. You can do display advertising to individuals based on company and other criteria. In talking with the Triblio rep, …
Chose Terminus ABM Platform
Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more …
Chose Terminus ABM Platform
I do not have experience with similar products.
Chose Terminus ABM Platform
None at this time. We will be researching others when renewal time comes around.
Chose Terminus ABM Platform
We selected Terminus really before evaluating other vendors because they're local.
Chose Terminus ABM Platform
Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push …
Chose Terminus ABM Platform
Bizible is the only tool that I've done quite a bit of research on and it seems to be more advanced and further along than Terminus. They have an integration with SFDC as well as the ability to connect to a data warehouse.
Chose Terminus ABM Platform
We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing.
Chose Terminus ABM Platform
Engagio: their analytics platform is slightly more refined, but Terminus is rapidly catching up. It is worth just using Terminus for the cost and would be another tool to complicate the Martech stack. Triblio: for a basic program, they have too many bells and whistles that are …
Chose Terminus ABM Platform
When we first went with Terminus, they had better functionality at the time and offered us a better deal.
Chose Terminus ABM Platform
Sigstr is a solution for commercial teams. It allows the Customer Experience or Marketing team to manage the environment without getting IT involved. Other solutions we saw were basic IT managed solutions with no integrations or analytics.
Chose Terminus ABM Platform
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in Hubspot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process.

I can't recommend any other solution over …
Chose Terminus ABM Platform
Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to …
Chose Terminus ABM Platform
BrightFunnel support seemed much more invested and the system looked more robust.
Best Alternatives
SAP Conversational AI (discontinued)Terminus ABM Platform
Small Businesses
Front
Front
Score 7.1 out of 10
Dealfront
Dealfront
Score 8.6 out of 10
Medium-sized Companies
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Enterprises
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SAP Conversational AI (discontinued)Terminus ABM Platform
Likelihood to Recommend
7.4
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
7.7
(0 ratings)
-
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
6.5
(0 ratings)
-
(0 ratings)
User Testimonials
SAP Conversational AI (discontinued)Terminus ABM Platform
Likelihood to Recommend
It would be most suitable to help you attain swift conversation flows as you engage with your audiences. The bots are also of indispensable value in handling repetitive tasks around the firm such as automated HR resourcing expeditions or marketing campaigns or any other important but monotonous tasks. I however admit that analyzing the bot's performance is quite complex, have an RPA specialist around.
Read full review
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
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Pros
  • SAP Conversational AI in addition to providing the chatbot features also integrates bot analytics without the need for much setup/deployment work.
  • It is possible to code SAP Conversational AI chatbot in multiple coding languages (Node.js, Python, PHP, iOS, etc.) that makes it easy both implement as well as integrate with existing IT stacks (eg. Analytics, AI, Databases).
  • SAP Conversational AI is easy to implement and get it running especially if you are already using SAP S/4HANA Cloud.
Read full review
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
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Cons
  • Documentation update. Some of the very nice tutorials and docs seem outdated or not SAP-branded, which can be confusing
  • Fallback channels. The intercom fallback channel has an important lack of speed, and the SAP fallback channel seems complicated to implement in a product development sprint
Read full review
  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
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Likelihood to Renew
No answers on this topic
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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Usability
Chatbots have already acquired most of the market and are still trending with the needs of changing market everyday. It will keep evolving with AI and NLP more to offer for improvements. SAP CAI is a good product to add to an enterprise using SAP ERP Suite
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No answers on this topic
Reliability and Availability
Never had an issue. SAP CAI shares the same platform as any other product hosted on SAP Cloud Platform (aka BTP) and depends on your hosting (US, Europe, Asia). Maintenance modes are planned and customers are aware of it well in advance in order to mitigate potential impacts on the service offering.
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No answers on this topic
Performance
It's a pure SaaS platform hosted on SAP Cloud Platform (aka BTP). The experience is pretty much seamless with minimum loadings or noticeable lags. The hosting depends on your location so you may want to make sure the instance is available on a server close to you, such as the USA, Europe or Asia.
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No answers on this topic
Support Rating
Great support from the people of SAP Conversational AI as of the community. Sometimes it takes a little while for folks of the SAP Conversational AI team to answer but this has mostly to do with the overload of questions and users the product has. The gold-support channel within Slack that SAP Conversational AI has, is a great help to distinguish more professional usage and therefore more urgent questions.
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No answers on this topic
Alternatives Considered
SAP Conversational AI has been a great help in analyzing common errors in data processing and analytics. It is important to understand scenarios that apply in this situation as information is constantly being gathered, which is where SAP Conversational AI is able to help provide common issues to be resolved. Data-driven and AI responding is the future of software analysis.
Read full review
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
Read full review
Return on Investment
  • The impact has been very positive for our business objectives. Through the chatbot, our clients can have an immediate response to any of their requests without the need of an intervention of a person or without the use of the telephone or email. Customer satisfaction has been much higher.
Read full review
  • It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
  • Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
Read full review
ScreenShots

SAP Conversational AI (discontinued) Screenshots

Screenshot of Transform your customer and employee experience with SAP Conversational AI, which combines a powerful bot building platform and a digital assistant nicknamed CoPilot.Screenshot of Bot Training – Plug human-like understanding in your chatbots.Screenshot of Bot Builder – Build adaptable conversational flows through a powerful and visual tool.Screenshot of SAP Conversational AI provides a powerful building platform that allows the building of end-to-end chatbots as well as the customization of your digital assistant.Screenshot of Leverage the power of our highly performing NLP technology capable of building human-like AI chatbots in any language.Screenshot of Understand how your chatbot is used and leverage that data to improve the performance of your dataset.

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.