SAP Customer Data Solutions vs. SecurID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Customer Data Solutions
Score 8.2 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
SecurID
Score 9.0 out of 10
N/A
SecurID, a company and solution suite from RSA, is an identity and access management suite supporting access management, authentication, and identity governance.
$2
per year per user
Pricing
SAP Customer Data SolutionsSecurID
Editions & Modules
No answers on this topic
Cloud
$2
per year per user
Cloud Plus
$4
per year per user
Cloud Premier
$6
per year per user
Offerings
Pricing Offerings
SAP Customer Data SolutionsSecurID
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP Customer Data SolutionsSecurID
Considered Both Products
SAP Customer Data Solutions
Chose SAP Customer Data Solutions
SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly …
Chose SAP Customer Data Solutions
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us …
Chose SAP Customer Data Solutions
SAP has been the best partner I have worked with during my career. The platform offers highly valuable features for crafting and structuring data presentations, enabling informed decision-making by management.
Chose SAP Customer Data Solutions
They are simply the best team you could hope to have in your back pocket. Once you get the gist of it you can set up almost anything you can think of.
Chose SAP Customer Data Solutions
We carefully looked at different solutions to manage customer data and ultimately chose SAP Customer Data Solutions. What sets it apart is its complete management of customer data, robust analytics, and effortless integration with marketing tools. SAP's user-friendly interface …
Chose SAP Customer Data Solutions
SAP customer data platform is market leader in data unification. Integration with multiple data channels with real time customer data helped in decision making process.
Chose SAP Customer Data Solutions
Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these …
Chose SAP Customer Data Solutions
Twilio Segment
Chose SAP Customer Data Solutions
SAP Customer Data Solutions differs from many of his competitors since it's the only solution which provides an end-to-end approach that starts directly from the website integration (which is not demanded to whoever manages your website but it's integrated directly), and …
Chose SAP Customer Data Solutions
This is an industry leading tool which also has matured over the period of time and is better suited for large corporations and mission critical applications.
Chose SAP Customer Data Solutions
I have not used a different App
Chose SAP Customer Data Solutions
A better integration with out database was the key factor that led our decision to move forward with this tool. Keeping in mind that it was more costly, we knew that it would be a safe bet, would bring a more data-driven culture to our team, the capacity to create laser focused …
Chose SAP Customer Data Solutions
SAP is bigger and better in all the ways from its competitors. However, when costing is a concern from a client, then they tend to use a budget friendly solution like Hubspot or Salesforce.
Chose SAP Customer Data Solutions
It was the best in the market and many organization's were using this when we looked for the options available in the market. It has best customer ratings and good brand value.
Chose SAP Customer Data Solutions
Ultimately, we chose SAP Customer Data Solutions for several key reasons:
Chose SAP Customer Data Solutions
Better customer service at SAP. No concerns whatsoever with regards to safety and security of customer data. Timely updation of systems which ensures smooth functioning of the platform with very little down time. Cost of implementation and licensing is something which is a …
Chose SAP Customer Data Solutions
For better customer support.
Chose SAP Customer Data Solutions
We have used Gigya for a long time. I didn't participate in the selection process.
Chose SAP Customer Data Solutions
OAuth and Octa were two possible alternatives. We decided on CDC mainly for the good integration with other SAP products.
Chose SAP Customer Data Solutions
SAP CDC is better for enterprises without too many developers. Also, cover OOB Consent and Identity together
Chose SAP Customer Data Solutions
The products I evaluated integrate directly and natively with SAP Customer Data Cloud
Chose SAP Customer Data Solutions
There's no other product I tried as ready to use as SAP CDC. It doesn't offer only endpoints or API to manage authentication but a full suite of functionalities almost ready to be integrated with a few customizations
Chose SAP Customer Data Solutions
It is easily manageable for those using SAP for other ERP processes as well.
SecurID
Chose SecurID
SecurID works with more software/devices than Azure MFA. It also seems to work more smoothly for end-users compared to some of the other options out there. We have not had issues with this app not working and is very reliable/stable. It also allows token codes to be …
Chose SecurID
Overall MS AAD is good but we have had a few too many reliability issues with the product that have lead to enterprise authentication outages over the last year. The Senior executives have a preference on Securid to be more reliable than MS AAD. SecurID does a better job in …
Chose SecurID
SecurID is simple and inexpensive. It does what is needed of it, without a lot of bells and whistles. It was the most cost effective solution for our organization, and provided us quick return on our investment with minimal work.
Chose SecurID
RSA is an industry-standard and most users are comfortable with the process and use of the items. GA offers a phone-based platform and a user-based setup. However, there is some reluctance to use.
Chose SecurID
We use Entrust IdentifyGuard in a separate environment. While Entrust Identity Guard is a great solution, the scalability of RSA was the reason we chose this product.
Chose SecurID
And also Google Authenticator that TrustRadius does not have on their database. Both are good but not excellent. SecureID felt like the best option because it is solid and has proven to be the best option for more than 20 years. The other options were confusing and offer things …
Chose SecurID
RSA SecurID is in a different space than Okta and Ping Identity. In our experience RSA SecurID will protect on site networks and endpoints with RSA advanced authentication. They used two factor authentication to assure auditors and network admins that users that are logging in …
Chose SecurID
RSA is good for agent-based and RADIUS integration but the move is toward better integration with web-based (API/TLS) integration. RSA has a new product to support this integration but RSA SecureID does not offer this and is antiquated technology but still has it's placed in an …
Chose SecurID
RSA SecurID and Azure Multi-factor authentication both integrate with authentication on multiple operating systems and SaaS providers. RSA SecurID seems to integrate (at least while I have used it), with more software solutions than Azure Multi-factor authentication though.
Chose SecurID
RSA SecureID is still widely deployed and the de facto industry standard for 2nd factor authentication. Microsoft Azure offers alternative 2nd factor auth but the price was too high. We are still testing Citrix Netscaler offering with CloudBridge for 2nd factor auth and SMS …
Chose SecurID
Simple setup
Cost-effective and provides just the amount of security it promises
Chose SecurID
Duo security does not provide an internal solution, which is what we need in our environment to avoid making outside internet connections from our PCI-DSS environment. This is where RSA shines.
Chose SecurID
I didn't try any other product as RSA is the leader in two-factor token authentication.
Features
SAP Customer Data SolutionsSecurID
Tag Management
Comparison of Tag Management features of Product A and Product B
SAP Customer Data Solutions
7.8
Ratings
6% below category average
SecurID
-
Ratings
Tag library7.80 Ratings00 Ratings
Tag variable mapping7.70 Ratings00 Ratings
Ease of writing custom tags7.80 Ratings00 Ratings
Rules-driven tag execution7.80 Ratings00 Ratings
Tag performance monitoring7.90 Ratings00 Ratings
Page load times8.00 Ratings00 Ratings
Mobile app tagging7.60 Ratings00 Ratings
Library of JavaScript extensions7.70 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
SAP Customer Data Solutions
7.9
Ratings
4% below category average
SecurID
-
Ratings
Standard visitor segmentation7.90 Ratings00 Ratings
Behavioral visitor segmentation8.00 Ratings00 Ratings
Traffic allocation control7.60 Ratings00 Ratings
Website personalization8.00 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
SAP Customer Data Solutions
7.9
Ratings
7% below category average
SecurID
-
Ratings
Account Scoring7.60 Ratings00 Ratings
Customer Data Governance8.10 Ratings00 Ratings
Data Connectors7.80 Ratings00 Ratings
Data Enhancement7.90 Ratings00 Ratings
Data Ingestion7.70 Ratings00 Ratings
Data Storage8.10 Ratings00 Ratings
Data Visibility7.80 Ratings00 Ratings
Event Data7.70 Ratings00 Ratings
Identity Resolution8.20 Ratings00 Ratings
Identity Management
Comparison of Identity Management features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SecurID
8.7
Ratings
7% above category average
ID-Management Access Control00 Ratings8.60 Ratings
ID Management Single-Sign On (SSO)00 Ratings8.60 Ratings
Multi-Factor Authentication00 Ratings9.00 Ratings
Password Management00 Ratings8.70 Ratings
Account Provisioning and De-provisioning00 Ratings8.30 Ratings
ID Management Workflow Automation00 Ratings8.60 Ratings
ID Risk Management00 Ratings8.60 Ratings
Best Alternatives
SAP Customer Data SolutionsSecurID
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
1Password
1Password
Score 9.5 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SAP Customer Data SolutionsSecurID
Likelihood to Recommend
8.5
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
9.5
(0 ratings)
8.0
(0 ratings)
Usability
9.1
(0 ratings)
9.0
(0 ratings)
Availability
8.9
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
8.0
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
7.3
(0 ratings)
-
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
4.5
(0 ratings)
-
(0 ratings)
Vendor pre-sale
4.5
(0 ratings)
-
(0 ratings)
User Testimonials
SAP Customer Data SolutionsSecurID
Likelihood to Recommend
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Works well in a large organization with many employees and devices but may not work so well in smaller organizations due to alternatives that are cheaper and are already provided (such as Microsoft's Azure MFA). Using the soft token is easy and convenient. For a large environment, It has allowed us to have a single app used for authentication for all of our various users, and using the soft token is easy and convenient.
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Pros
  • The CIAM solution offers a single point of collections for registered users, streamlined on all websites configured
  • Social access is made easy since it's handled directly by the CIAM and supports more than 50 social networks
  • GDPR and similar laws are handled out-of-the-box
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  • RSA SecurID allows me to access network files from remote locations (hotels, other businesses, working from home). This allows me greater productivity and helps me with a work-life balance as I can work later at night or not get so backed up when I'm traveling.
  • RSA SecurID keeps information secure by limiting access to network files
  • RSA SecurID is easy to use with a soft token - one less item to carry around in my travel bag
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Cons
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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  • The Android application cannot be easily returned to the original code (if you chose to move to the next code).
  • If misconfigured, it can lock an administrator out of a server.
  • The look and feel of the RSA control center status bar application have a dated feel.
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Likelihood to Renew
We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.
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Long story short, does the job. Can use company credentials to setup and access the account for SecurID. Easy to setup and implement. Doesn't have a high learning curve.
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Usability
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Using it very frequently, it's important that its straight forward and I do not have to go through unnecessary hoops to achieve something seemingly simple. Can setup using the company credentials and do not have to setup up a separate account. Setup was fast and easy. GUI is very straight forward and quick.
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Reliability and Availability
The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
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No answers on this topic
Performance
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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No answers on this topic
Support Rating
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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Their support for onboarding and set-up is quite good. The only issues we tend to have are obtaining new user devices. These need to be planned ahead of time.
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In-Person Training
because it was made directly in the company
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No answers on this topic
Online Training
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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No answers on this topic
Implementation Rating
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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No answers on this topic
Alternatives Considered
SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly recommend customer data solutions to anyone that may be considering it.
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RSA SecureID is still widely deployed and the de facto industry standard for 2nd factor authentication. Microsoft Azure offers alternative 2nd factor auth but the price was too high. We are still testing Citrix NetScaler offering with CloudBridge for 2nd factor auth and SMS code to user mobile device so it is yet to be seen as a viable alternative to RSA.
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Scalability
because the platform actually allows you to scale at any time if designed following best practices
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No answers on this topic
Return on Investment
  • We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
  • Using insights from the software, we refined our marketing plans and campaigns for better impact.
  • Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.
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  • We are pleased with our implementation of RSA Authentication Manager. The deployment process went smooth without many issues.
  • Administration and troubleshooting are very easy using the GUI console.
  • There is enough good quality documentation, training, and online forums are available for our team to refer to in case of any technical issues.
Read full review
ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform