Ahrefs vs. SE Ranking

Ahrefs

SE Ranking

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Ahrefs	Score 9.0 out of 10	N/A	Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”	$99 per month
SE Ranking	Score 9.1 out of 10	Mid-Size Companies (51-1,000 employees)	An SEO toolset for agency and in-house pros.	$65 per month

Pricing

Ahrefs

SE Ranking

Editions & Modules

Lite: $99.00
per month
Standard: $179.00
per month
Advanced: $399.00
per month
Agency: $999.00
per month

Essential: $65
per month
Pro: $119
per month
Business: $259
per month

Offerings

Pricing Offerings
Ahrefs	SE Ranking
Free Trial
No	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

SE Ranking’s subscription plans are available at a 20% discount for annual pricing.

More Pricing Information

Community Pulse
	Ahrefs	SE Ranking
Considered Both Products	Ahrefs Jon Baldwin Senior SEO Content Manager Chose Ahrefs The User Interface and usability of the tool makes it very pleasant experience to use on a regular basis. Keyword research and topical clustering on the fly is really easy with SERP overviews and competitor keywords/traffic insights. SEMrush is a little less user friendly and … Incentivized Helpful? Kyle Börner Owner, Cofounder, and Chief Creative Marketer and Strategist Chose Ahrefs Ahrefs is easier to use, their features deliver understandable and logical recommendations, and in my opinion and most importantly — they list parent topics, which is huge when designing/redesigning a website. Incentivized Helpful? Verified User Anonymous Chose Ahrefs It's competitive with SEMRush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS … Incentivized Helpful? Imtiaz khan Internet Marketing Manager Chose Ahrefs We found the user interface of Ahrefs slightly better than the rest. Also, the details involved in the outputs we more informative. For example, once an audit is done, the steps that are involved in fixing that issue are well explained in Ahrefs. Also, I found Ahrefs backlink … Incentivized Helpful? Nirav Sampat SEO Manager Chose Ahrefs Screaming Frog is a handy tool when it comes to performing technical SEO audits and improving technical aspects of SEO. But Ahrefs on the contrary is a strategic SEO tool that can help you do holistic SEO. This includes features like performing keyword research, building links, … Incentivized Helpful? Verified User Anonymous Chose Ahrefs In my experience, Ahrefs and SEMrush are both powerful tools for improving SEO and content marketing efforts. However, I chose to use Ahrefs over SEMrush for a few reasons. Firstly, Ahrefs has a stronger focus on backlink analysis and identifying potential link building … Incentivized Helpful? ML Matt Lenicki CEO (Chief Executive Officer) Chose Ahrefs I got recommendations from my coworkers Incentivized Helpful? SA Saif Ali Assistant Director Chose Ahrefs In my organizaion we are also using Semrush, but prefer Ahrefs as Semrush sometimes doesn't show keywords where there are low search rates. Incentivized Helpful? Verified User Anonymous Chose Ahrefs Semrush Incentivized Helpful? Verified User Anonymous Chose Ahrefs With the digital initiatives we have currently underway, both are really valuable so we keep them both. The digital ecosystem changes so rapidly that only relying on one SEO tool is, in my opinion, not a great idea, as each has its own strengths and weaknesses. And the cost is … Incentivized Helpful? Verified User Anonymous Chose Ahrefs Ahrefs provides more accurate and important data compared to other services. It has become a very trusted service among the SEO community and collected tremendous amount of data over the years of operation. Ahrefs is designed to meet the needs of a very demanding SEO expert, … Incentivized Helpful? Bella Castilla Senior Account Executive Chose Ahrefs Ahrefs is one of the best platforms available in the market dealing in developing online SEO tools and free educational material for marketing professionals. It has all the best features related to SEO and gives all the performance and analytics based on digital presence. Incentivized Helpful? Andrea Hester Director Of Operations Chose Ahrefs Ahrefs is the most comprehensive tool we've used for providing SEO and performance analysis for our website clients. It's an essential part of our analytics stack, along with Google products. It doesn't require downloading and installing software, and it's more robust and user … Incentivized Helpful? Carl Pieri Growth Marketing Manager, HubSpot for Startups Chose Ahrefs Ahrefs is more flexible for a large organization and overall has more features than competitors packed within a single tool. Other tools just don't have as much ability as the Ahrefs tool does. We also found the UI to be overall better on Ahrefs and easier to understand than … Incentivized Helpful? Verified User Anonymous Chose Ahrefs Semrush Incentivized Helpful? Alex Chaidaroglou Director & Co-Founder Chose Ahrefs Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated … Incentivized Helpful? Mike Blumenthal Author - Understanding Google Places and Local Search Chose Ahrefs [Semrush and Ahrefs] serve different functions Incentivized Helpful? CH Chad Hadley SEO Strategist Chose Ahrefs Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to SEMrush. I wouldn't say that it's worse than SEMrush as each is focused on … Incentivized Helpful? Michael Glover Content Marketer Chose Ahrefs I used to use Moz a lot and it is also a great tool. However, I found the Ahrefs UI was much friendlier and easier to navigate. I also like the specific use cases shown in the Ahrefs blog, which are much easier to follow and implement when using the Ahrefs tool itself. This … Incentivized Helpful? AD Andrew Davison Founder Chose Ahrefs Ahrefs provides a lot more data, in a lot more detail - and tells you exactly why it matters. Moz is a nice tool - the UI is easier to navigate and there are more prompts for new users - but anyone doing serious work will do better with Ahrefs. Incentivized Helpful? Mike Koolwijk Online marketing Chose Ahrefs Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership. Right now we mainly … Incentivized Helpful? Alex Panagiotopoulos Co-Founder Chose Ahrefs Semrush and BuzzSumo are also good tools. Semrush is hardcore and technical; if you outgrew Ahrefs as an SEO practitioner and were doing intense work for one big client, I'd highly recommend it. BuzzSumo is more for a social media manager; it provides huge shortcuts for … Incentivized Helpful? Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing Chose Ahrefs Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for … Incentivized Helpful? LE Lauren Ericksen SEM Analyst Chose Ahrefs Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products … Incentivized Helpful? Verified User Anonymous Chose Ahrefs The closest competitor to Ahrefs Site Explorer would likely be SEMRush. Ahrefs seems to have a significantly larger amount of data to work with. They claim that their service is powered by the second most active crawler in the world, next to Google. Incentivized Helpful?	SE Ranking Roshni Shaikh SaaS Strategist + Copywriter Chose SE Ranking It has a simple user interface and gives me the exact overview I need to take my next step. Incentivized Helpful? Verified User Anonymous Chose SE Ranking SE Ranking is way more budget-friendly and suitable for less demanded SEO projects. Incentivized Helpful? Lauren Love Director of Business Strategy Chose SE Ranking SE Ranking just made the most sense for us. It was an account separate from our SEO company so we could actually see what was going on. Incentivized Helpful? Dmitry Chervonyi Chief Marketing Officer Chose SE Ranking The interface is much more friendly. The databases for the backlinks database seems to be bigger and more qualitative. Incentivized Helpful? Verified User Anonymous Chose SE Ranking For us it's mainly a tool we use and/or suggest because of the price. It's complete enough to get yourself kickstarted and learn about your website and its positions in Google. But once you grow bigger and want more data it's smart to look around for more complete tools. For as … Incentivized Helpful? LC lewis cambridge CEO (Chief Executive Officer) Chose SE Ranking SEMRush Incentivized Helpful? Verified User Anonymous Chose SE Ranking Backlink checker seems to be far less thorough than Ahrefs. It's also less thorough than Screaming Frog. But we got it for rank tracking and it does as a decent job at that. Incentivized Helpful? Gary Shouldis Founder & CEO Chose SE Ranking SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features … Incentivized Helpful? VL Valery Lytvyn CMO (Chief Marketing Officer) Chose SE Ranking SE Ranking is really easy to use and it's rather cheap. So there is no reason why we should switch to other services. Incentivized Helpful? Verified User Anonymous Chose SE Ranking We chose SE Ranking because of the price as it was very affordable and also helped us cover our needs. Incentivized Helpful? Dragan Nikolic Organic Search Chose SE Ranking SE Ranking is better than SERPstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for … Incentivized Helpful? Yuliya Karnaukh Marketing strategies and business consulting Chose SE Ranking SEMRush, Ahrefs, WebCEO Incentivized Helpful? Christopher Jan Benitez Freelance Writer Chose SE Ranking SE Ranking is perfect due to its price.For $84/year, you can enjoy most of its features, which makes it perfect for bloggers who are looking to beef up their site's SEO. For small agencies, their $39/month is affordable enough to help client track their keywords and manage SEO … Incentivized Helpful?

TrustRadius Insights
	Ahrefs	SE Ranking
Highlights	Research Team Insight Published January 26, 2024 Users of both Ahrefs and SE Ranking have noted their utility for content analysis and competitive research. Reviewers of Ahrefs often mention its ability to provide detailed backlink profiles and keyword tracking, which is helpful for understanding a site’s SEO performance. However, SE Ranking users speak highly of its comprehensive suite of SEO tools that goes beyond backlink analysis to include features like social media management and on-page checker. While both products have proven to be useful for SEO professionals, each caters to different aspects of user needs in the realm of SEO. Ahrefs has been praised for its robust data and ease of use, particularly when managing multiple websites. On the other hand, SE Ranking customers appreciate its flexibility and affordability, making it a popular choice for small businesses and beginners starting out with SEO. They also value its keyword rank tracking feature, which allows for granular analysis of website performance. In terms of technical SEO, reviewers remark on the sophisticated site audit tool that Ahrefs offers, which provides a deep dive into technical issues affecting a website’s SEO. In contrast, users of SE Ranking laud its user-friendly interface and the ability to gauge the overall health of a website through its website audit feature. However, they also appreciate the competitive research capabilities of both tools, with customers of SE Ranking noting its competitive analysis provides insights into a competitors’ SEO strategy.

Features

Ahrefs

SE Ranking

SEO

Comparison of SEO features of Product A and Product B
	Ahrefs 7.8 Ratings 1% above category average	SE Ranking 7.9 Ratings 2% above category average
Keyword analysis	9.50 Ratings	7.90 Ratings
Backlink management	8.50 Ratings	7.30 Ratings
SERP ranking tracking	9.40 Ratings	7.90 Ratings
Page grader	5.20 Ratings	7.60 Ratings
Competitive analysis	9.40 Ratings	7.90 Ratings
Site audit / diagnostics	7.90 Ratings	7.90 Ratings
Site recommendations	5.50 Ratings	8.40 Ratings
Task management	7.00 Ratings	7.90 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	Ahrefs 7.5 Ratings 1% below category average	SE Ranking 8.1 Ratings 6% above category average
Local SEO	8.40 Ratings	8.10 Ratings
Social SEO	6.10 Ratings	00 Ratings
Mobile SEO	6.10 Ratings	8.10 Ratings
Global SEO	9.60 Ratings	8.20 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	Ahrefs 8.9 Ratings 5% above category average	SE Ranking 8.4 Ratings 1% below category average
Multi-domain support	9.40 Ratings	8.50 Ratings
Integration with web analytics tools	8.40 Ratings	8.40 Ratings

Best Alternatives
	Ahrefs	SE Ranking
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Ahrefs	SE Ranking
Likelihood to Recommend	9.7 (0 ratings)	8.0 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	- (0 ratings)
Usability	9.2 (0 ratings)	7.3 (0 ratings)
Support Rating	8.8 (0 ratings)	7.3 (0 ratings)

User Testimonials
	Ahrefs	SE Ranking
Likelihood to Recommend	It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website. Incentivized Bella Castilla Senior Account Executive Read full review	SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website. It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one. Incentivized Dragan Nikolic Organic Search Read full review
Pros	Their backlink database is still one of the most up to date we've seen when compared to similar tools. The user interface is very intuitive and easy to learn. They provide you with a lot of great information and the ability to set a date range can really help you narrow things down. Incentivized Joshua Titsworth Digital Marketing Specialist Read full review	Rank racking. It’s really important for us that the ranks are tracked accurately. Monitoring of changes made on the website. We’ve found this feature really useful. Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month. Dmitry Chervonyi Chief Marketing Officer Read full review
Cons	Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate. For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature. Incentivized Verified User Anonymous Read full review	I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one. Some more video tutorials on the site on how to use some tools would be helpful. More in-system popups would be more helpful too. Incentivized Yuliya Karnaukh Marketing strategies and business consulting Read full review
Likelihood to Renew	Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get Verified User Anonymous Read full review	No answers on this topic
Usability	Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data. Verified User Anonymous Read full review	They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design. Dmitry Chervonyi Chief Marketing Officer Read full review
Support Rating	Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly. Incentivized Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing Read full review	The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough. Incentivized Verified User Anonymous Read full review
Alternatives Considered	It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS competitive and on par with the tools that are one level below those big enterprise tools. Incentivized Verified User Anonymous Read full review	SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan. Incentivized Gary Shouldis Founder & CEO Read full review
Return on Investment	Ahrefs has helped save hours of work because it functions as an all-in-one SEO tool. Before Ahrefs, I would have to switch toolsets multiple times, compile the reports, then organize data. Ahrefs as an all in one helped managed the chaos that having too many tools create. Backlink data is crucial to predicting content success. Ahrefs has provided us with better backlink data, allowing our predictions to be more accurate. Ahrefs has helped us cut away from having another rank tracker subscription. Their rank tracking tool is good enough to not warrant a dedicated rank tracker, helping us save on costs. Incentivized Mitch Lee SEO Manager Read full review	The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful. It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard. Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better. Incentivized Lauren Love Director of Business Strategy Read full review
ScreenShots	Ahrefs Screenshots	SE Ranking Screenshots